Sabreen Haziq is predicated in Boston, works on the manufacturing staff at Buffer, and has posted on LinkedIn each single day since June 2024. She grew up in New Delhi, moved to London at 22 to review, then to the US at 25 after getting married. The wedding ended. She rebuilt.
Her framing for content material is “land and develop.” Choose one platform, make investments deep, then port the model fairness elsewhere. LinkedIn has been her anchor as a result of it saved exhibiting up for her via layoffs and the US tech trade’s fixed state of flux. YouTube is her present enlargement mission, a rebrand of a dormant 2013 account. The primary video on the brand new trajectory introduced in 400 new subscribers.
Sabreen’s model deal pipeline runs via LinkedIn. SaaS firms DM her there, she builds the campaigns, the work repeats. Her Instagram did one huge Etihad Airways marketing campaign that hit 100,000 views after which quieted down. She’s direct about why: her Instagram viewers is closely South Asian, which makes it laborious to pitch US manufacturers searching for wallet-share conversion. She’s planning a brand new Instagram in July with a contemporary electronic mail ID, geotagged to the US, scripted to talk to a US viewers from the beginning.
On manufacturing, she’s not valuable. One key mild subsequent to the digicam. Two lights taped to the again wall. An evening lamp for fill. Sony A7IV. She lives by “date the digicam, marry the lens.” Many of the output comes from enjoying with shutter velocity, ISO, white steadiness, and depth of discipline.
She runs severe AI workflows with out writing any code. One instance she walked via: each message from Buffer’s prime ten Discord channels will get pulled into Google Sheets by way of Zapier, handed via a Claude immediate that analyses sentiment and surfaces programme alternatives, and spits out a month-to-month report into Notion. That report has straight formed product selections.
Her place on AI: no person is behind proper now, so long as you’re keen to embrace it. She’s not an engineer. She thinks by way of issues she runs into day by day, then talks to Claude.
On being an immigrant, she’s direct. London at 22 was tradition shock, gray skies, waitressing, restocking cabinets, and promoting kitchen fashions to pay for her personal life. She received her Nationwide Insurance coverage quantity sorted earlier than her associates went sightseeing. The US at 25 was more durable for various causes. “It’s so cool and terrifying being an immigrant.”
She additionally launched a espresso, Breadcrumb Conduct, mild roast, pure processed, with a creator-brand partnership mannequin. The launch ran on ManyChat: anybody commenting the phrase “espresso” received the hyperlink auto-delivered.
The largest lesson she named for herself: “I get bored very simply. So I generally hand over earlier than the compound impact hits.” It’s why the brand new Instagram hasn’t launched but.
Visitor Hyperlinks:
Sabreen on Instagram: https://www.instagram.com/sabreen.haziq/
Sabreen on LinkedIn: https://www.linkedin.com/in/sabreenhaziq/
Sabreen on YouTube: https://www.youtube.com/@SabreenHaziq
Naina’s Hyperlinks:
E book the podcast: https://www.naina.co/product/the-100-podcast/
Instagram: https://www.instagram.com/naina
Web site: https://www.naina.co
Spotify: https://open.spotify.com/present/5HwVipVYnxARyEjp4onfvp
YouTube: https://www.youtube.com/@nainaredhu
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