November 30, 2025
New Delivery’s lead pastor, Jamal Bryant, has led the initiative to uplift Black companies that align with buyers’ values.
Virtually 100 Black companies have been spotlighted by Pastor Jamal Bryant and the New Delivery Baptist Church for its new entrepreneurial initaitive.
The Bullseye Black Market, starting Nov. 28, featured these companies in an effort to spice up buyer consciousness and assist. The distributors poured into the New Delivery Baptist church’s metro Atlanta services for a day of intentional purchasing throughout the neighborhood.
Beginning on Black Friday, well known as the largest purchasing occasion of the yr, the Bullseye Black Market aimed to pour a refund into native Black-owned retailers throughout town. As a substitute of buyers placing their {dollars} into massive chains like Amazon or Goal, they may patronize companies that promote high quality items, protecting these entrepreneurs thriving.
“It allowed me to reinvest extra money into my enterprise and assist school college students, one in every of my very own, which is my daughter. So, the cash, once you assist my enterprise, it helps assist me and my household to have the ability to present a residing for us as properly,” shared vendor Renee Alexander of Mrs. Renee’s Well being Options, to 11Alive.
Based on New Delivery’s web site, the occasion featured vacation cheer alongside its concentrate on protecting Black {dollars} throughout the neighborhood. Youngsters might additionally take footage with a Black Santa Claus as households engaged in Christmas looking for a larger function.
Initiated by Pastor Jamal Bryant, who additionally spearheaded the boycotts of Goal over the corporate’s DEI cutbacks, the primary iteration of the market passed off round Juneteenth. The transfer supplied various locations for individuals to buy that uplifted Black individuals in enterprise, a mission many distributors nonetheless really feel immediately.
“I believe it’s necessary for us to return out and assist the neighborhood and really educate ourselves on what merchandise now we have within the Black neighborhood as a result of how will you purchase Black if you happen to don’t know what Black has to supply,” added vendor Gerald Dean of Been to the Bayou.
The transfer to constantly “purchase Black,” particularly throughout the vacation season, helps buyers assist companies that align with their values. Whereas chains like Goal have pushed again on the narrative that they don’t assist various companies, Bryant has remained adamant on highlighting Black entrepreneurs throughout the Atlanta neighborhood.
The store will stay open all through the vacation weekend, together with Sunday hours as properly.
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