Eileen Fisher, Marimekko, Samsøe Samsøe and King Louie will start to combine Circulose into their collections and sourcing methods.
The Altor-owned textile-to-textile recycling agency in Sundsvall, Sweden introduced the model partnerships on Wednesday, underscoring how its industrial technique is constructed round shut model collaborations.
Circulose is a regenerated materials comprised of one hundred pc discarded textiles. The corporate converts end-of-life cotton-rich textiles right into a high-quality dissolving pulp, which can be utilized to supply regenerated fibers like viscose and lyocell. By changing virgin forest-based inputs, Circulose fibers assist manufacturers decrease their CO₂ emissions, scale back land and water use and divert supplies from landfill and incineration.
“We’re delighted to welcome Marimekko, Samsøe Samsøe, Eileen Fisher and King Louie to our rising accomplice community. Scaling round supplies requires manufacturers prepared to paved the way, and these partnerships present what that management seems like in apply,” stated Jonatan Janmark, CEO of Circulose.
Since rising from the chapter of Swedish textile recycler Renewcell in 2024 with a brand new identify and homeowners, Circulose has been targeted on lowering friction and enabling large-scale adoption of its proprietary regenerated materials throughout the worth chain.
The textile recycler restarted manufacturing at its industrial-scale facility in Ortviken, Sweden in February and regrouped with Finnish materials innovator Spinnova in March to make use of its cellulose-rich dissolving pulp as feedstock in Spinnova’s ecosystem to supply new textile fibers. The 2 corporations initially partnered up in 2023 to conduct trials to show how their applied sciences complement each other.
In December, Circulose introduced that Bestseller, John Lewis, C&A, Filippa Okay, Reformation, Faherty, Bobo Choses and Zero joined its roster of brand name companions. Different model companions embody H&M and Marks & Spencer.
