Wednesday, May 27, 2026
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A Potato Chip Style Check

Casey Elsass cookbook author

We take potatoes very significantly right here at Cup of Jo, so we enlisted Casey Elsass — recipe developer and meals author extraordinaire — to assist us discover the most effective potato chips on the market. Casey has labored on over 20 cookbooks, and in the case of social gathering snacks, nobody does it higher (that is the person behind Mosaic Jell-O and hot-fudge presents). Along with his finely tuned palate, he got down to rank 5 grocery-store chip manufacturers. And the winner shocked us all…

potato chip taste test

The Contenders:
5 extensively obtainable potato-chip manufacturers — authentic salted taste solely. I additionally nixed ridged chips or any specialty varieties.

A Potato-Chip Taste Test

The Methodology:
As with our final style take a look at, I set out blind samples, every numbered and coded to a key that I saved to myself. Sliced cucumber and plain glowing water have been obtainable for palate-cleansing between tastes. Along with rating the samples, I requested Casey to weigh in on saltiness, crunch, and potato taste.

The Duds
fifth Place: Utz
4th Place: Zapp’s

We’ll begin with the dangerous information: Each Utz and Zapp’s have been complete flops. “Utz has potato taste and nothing else,” Casey mentioned. “Not a lot salt, and it’s fairly dry — like a potato cracker.” The Zapp’s chips have been deemed very stale-tasting, even from a freshly opened bag. “They style like they’ve been sitting out,” mentioned Casey. “Additionally, for me, they’re too crunchy.” The excellent news for each these manufacturers is that all of us love them for his or her different work: Zapp’s Voodoo chips are one-of-a-kind, and nobody does pretzels like Utz. We’ll allow them to follow that, and go away the potato-chip enterprise to our prime three, that are…

A Potato-Chip Taste Test

The Saltiest
third Place: Smart

This one appeared a bit of too salty on first chew: “My dream chip is salty, however salt ought to be a secondary taste. With this one, it’s rapid.” However the Smart chips grew on Casey (and on me — although I saved my ideas to myself throughout the proceedings!). It was the one he saved coming again to rethink and was a robust contender for second place. Till…

A Potato-Chip Taste Test

The Silver Medalist
2nd Place: Boulder Canyon

Who knew?! These chips have been round for 30 years, however are nonetheless comparative newbies within the century-old American potato-chip trade. “Mmm!” Casey mentioned, visibly shocked when he first tried them. “This one’s very gentle — crispy, however in a handy guide a rough manner. And it has an excellent steadiness of potato and salt.” These chips have been so good that Casey very almost gave Boulder the crown. He did a palate cleanse, then a side-by-side comparability together with his different prime choose, simply to make certain. And ultimately, though Boulder chips have been glorious, the winner, no query, was…

The Slam-Dunk Favourite
1st Place: Lay’s

“Sure, that is it,” Casey mentioned. “They’ve excellent crunch, and the flavour development is good: oil, potato, salt. They appear so gentle that you simply anticipate them to be too ethereal, however the crispiness is spot on.” After sampling them, Casey suspected they is perhaps Lay’s, particularly as a result of of that delicate perfection. “When you’ve ever been to Italy, the large factor there’s ‘aperitivo,’ a before-dinner ritual, the place you could have your spritz and a few little snacks. And I’m virtually optimistic that everybody in Italy is serving Lay’s.” Whereas I can not verify Casey’s Aperitivo Concept, I consider it. I at all times considered Lay’s as oil-heavy, however this take a look at proved me improper (as our colleague Alison put it, “It’s stunning how significantly better these are than the others”). On general satisfaction, Lay’s have been — to the official and unofficial testers — the stand-out favourite. When the style take a look at was over, we sat round within the backyard and completed the entire bag.

Casey Elsass

Thanks a lot in your experience, Casey! So, buddies, do you agree with these findings? And what snack, dessert, or ingredient we could put to the take a look at subsequent?

P.S. Many extra style exams, and THE greatest summer time dessert to deliver over.

(Thanks to Alison for letting us use your backyard!)


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