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Home » When Does My Makeup Expire & When Should I Replace It?
Entertainment & Lifestyle

When Does My Makeup Expire & When Should I Replace It?

BLMS MEDIABy BLMS MEDIAJune 17, 2025No Comments2 Mins Read
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How do you know if your makeup is expired? 

Some makeup products have expiration dates printed on the packaging, often with an “M” symbol next to the date. However, many products don’t include this marking.

While it can be easy to tell if some makeup has expired (think products separating or drying out), other times you may not be able to tell at all. 

But even if expired makeup feels and performs just like it did when you first bought it, it doesn’t mean that it’s safe to use on your skin or near your eyes and mouth. 

Instead, it’s best to find out a product’s shelf life before deciding if you should throw it out or not.

Since makeup expiration dates vary by product, here’s a shelf life cheat sheet based on guidelines from the American Academy of Dermatology Association:

Liquid eye makeup (such as liquid eyeliner, mascara): 3 monthsLip Balm, Lip Gloss, Cream or Liquid Eyeshadows and Blushes: 6 monthsPowder Eyeshadow: 6-9 monthsFoundation and Concealer: 1 yearEye, Lip, and Brow Pencils: 1 yearLipstick, Face Powders, Lip and Eye Pencils: 2 years

How to prolong the shelf life of your makeup

While you can’t change the expiration date of a product, you can take certain steps to keep its shelf life as intended.

For starters, always store makeup in a cool, dry place with limited sun exposure. Avoid hot, humid rooms such as bathrooms, the car, or leaving your items in direct sunlight.

Another tip? Clean your makeup brushes regularly to help prevent the spread of bacteria.



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