Retro-styled EV received’t be imported for the 2026 mannequin 12 months.
Volkswagen’s ID. Buzz has turn into the most recent electrical automobile to skip North America for the 2026 mannequin 12 months. Dwindling EV demand, excessive asking costs and import tariffs, and high quality points that resulted in two main recollects brought on the German automaker to shelve its fashionable tackle the basic “microbus.”
Volkswagen ID. Buzz Gross sales Halted
Hype
The ID. Buzz had a whole lot of hype surrounding it when the primary idea automobile made its debut on the 2017 Detroit Auto Present. The COVID-19 pandemic, amongst many different stops and begins, pushed full manufacturing of this retro EV again to 2022 for Europe and 2024 for North America.
Warning Indicators
The primary warning indicators got here because the ID. Buzz was prepared to succeed in North American dealerships: the asking value. Whereas VW outright acknowledged the ID. Buzz was meant as a “halo” automobile to attract patrons into showrooms, eyebrows had been raised when the MSRP was introduced at only a shade lower than $60,000, not together with vacation spot payment. Tack on extra-cost paint, all-wheel drive, and the obtainable panoramic glass roof choice, and your sticker value can be effectively north of $70,000. That’s rather a lot, even for an EV from a mainstream auto model, particularly one which’s rated for simply 231-234 miles of vary, relying on whether or not patrons select a rear- or all-wheel-drive configuration.
Cease Sale
Lower than six months after the Buzz went on sale, VW issued two “cease sale” orders to all sellers in North America for unrelated recollects. The primary concerned a brake system warning gentle on the dashboard that might show the fallacious image and colour. The second, and arguably extra embarrassing, was that the third-row seat was too broad. The calculated width of the seating floor exceeded the utmost allowed for 2 passengers, that means it was not in compliance with Federal Motor Automobile Security Commonplace necessities. A software program replace mounted the instrument panel warning gentle whereas VW sellers wanted to put in mounted trim components to restrict the width of the third-row seat.
EV Tax Credit score
The ultimate dagger that killed any momentum the ID. Buzz might need had occurred when the present US administration ended the $7,500 federal EV tax credit score whereas including steep tariffs to imported autos (the ID. Buzz is assembled in Hanover, Germany).
Disappointing Gross sales
Unforced errors and different components exterior of the automaker’s management restricted gross sales to lower than 5,000 by way of the primary three quarters of 2025. As of this writing, purchasing web site Autotrader lists almost 1,600 new ID. Buzz autos on the market throughout the US so it is smart why there can be a pause on new imports. To assist sellers shift their present stock, the automaker is offering its personal $7,500 incentive.
Promised to Return
In an announcement launched to trade commerce publication Automotive Information, VW’s North American CEO Kjell Gruner stated, “The ID. Buzz stays an vital a part of the Volkswagen portfolio, and I need to be clear: we’re not cancelling this product within the US market.” He added that the corporate will concentrate on getting present stock bought to make sure, “…a powerful basis as we put together for the [model-year 2027] transition subsequent 12 months.”
CG Says:
VW’s choice to sideline the ID. Buzz feels much less like an remoted stumble and extra like one other chapter in a broader EV retreat. The Buzz joins the Nissan Ariya and Genesis Electrified G80 on the checklist of fashions skipping North America for the 2026 mannequin 12 months. Others, just like the Acura ZDX, have been discontinued all collectively after a single-year run. Extra formidable initiatives such because the Ram 1500 REV and Jeep Gladiator 4xe have been cancelled earlier than that they had an opportunity to succeed in manufacturing. It’s a sobering reminder of how shortly optimism round EVs has collided with the headwinds of excessive costs, high quality missteps, and shifting political, financial, and client preferences. In that context, the Buzz’s pause isn’t nearly a retro-designed van dropping momentum; it’s an indication of an trade recalibrating expectations.
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Volkswagen ID. Buzz Photos
