LONDON — Publishing is a tough enterprise and the downsizing is steady.
It was not too long ago introduced that Vogue U.S.’s new head of editorial content material, Chloe Malle, will likely be slashing the journal’s month-to-month print version in favor of particular or collectible points.
Many magazines have slashed their month-to-month print editions in favor of particular or collectible points, together with Karlie Kloss’ i-D Journal, which she acquired from Vice Media in 2023 and which now follows a biannual print run.
i-D Journal’s fall 2025 situation.
courtesy of i-D Journal
The journal’s print product relaunched in March this yr and its fall 2025 situation will hit newsstands on Sept. 22.
Up to now, it has been successful.
“The autumn 2025 situation is our highest-ever income situation and tripled the spring 2025 situation when it comes to income,” mentioned Michiel Steur, i-D Journal’s chief industrial officer. “We generated properly over $1 million in income and it’s a primary for i-D and a giant milestone.”
For the autumn 2025 situation, i-D Journal will likely be partnering with newsagents throughout totally different cities and will likely be internet hosting a couple of activations throughout trend month.
Steur joined i-D Journal from British Vogue, the place he was vp of name income. In becoming a member of the indie title, he has restructured its industrial technique to reengage the journal’s core luxurious trend and sportswear companions, in addition to bringing in new streams of income by way of automotive, magnificence, expertise and alcohol manufacturers.
Michiel Steur
Courtesy of Michiel Steur
The journal can be extending its attain and partnering with Substack, the e-newsletter platform, to supply a e-newsletter and a zine with Substack creators and unique items of content material.
The i-D Journal Substack may have its personal theme and course that differs from the journal’s foremost e-newsletter.
The collaboration is an ongoing dialogue between i-D and Substack. “The zine is a one-off proper now, however I don’t see why it couldn’t repeat in some cadence,” mentioned Steur.
The journal, which celebrates its forty fifth anniversary this yr, is dusting off its digital credentials and taking it extra significantly.
“We now not comply with that conventional hierarchy between print and digital,” mentioned Steur, referring to welcoming advertisers onto the i-D web site.
“The web site now options much more long-form, high quality content material, whereas prior to now, it was way more of a information web site on tradition and information. Now you can discover information and tradition on our Instagram or different social media platforms, which could be very a lot consistent with the way in which that our viewers consumes media in the present day,” he added.
