The arithmetic of success in digital music was once predictable: construct a following over years, grind via the competition circuit, possibly catch lightning in a bottle. oskar med okay apparently missed that memo.
The younger Norwegian DJ and producer has compressed what must be a multi-year trajectory into seven months of exponential progress that will make a Silicon Valley startup jealous. His breakout single “Make Me Really feel” has turn out to be one thing of a streaming phenomenon, claiming the #1 spot on Shazam’s Home World chart whereas pulling in over 1.1 million day by day streams.
The observe has amassed over 80 million whole streams, with 35 million arriving in simply the primary eight weeks, and has earned coveted placements on editorial playlists throughout Spotify, Apple Music and Amazon Music. It received so massive that Sony Music UK lately partnered with oskar med okay to supply a remix collaboration with chart-topping pop and R&B famous person Khalid, who was so impressed by the instrumental that he wrote his personal lyrics and vocals earlier than releasing a brand new model, “no one (make me really feel).”
The chart efficiency validates the streaming success. “Make Me Really feel” peaked at #8 on Billboard’s Sizzling Dance/Digital chart and landed at #34 on Deutsche Dance Charts, with German and UK radio stations including it to common rotation. In the meantime, oskar med okay’s month-to-month Spotify listeners ballooned from 40,000 to over 9 million in a matter of months, a progress curve that implies both distinctive music or distinctive timing.
Most likely each. He’s carved out his personal sound, producing pumping home rhythms anchored by soulful vocals, lush synths and melancholic soundscapes. Suppose disappointment that makes you sweat on the dancefloor.
He’s one in all a handful of younger, hungry producers injecting emotion right into a post-big room home panorama that desperately wanted it. Fred once more.. laid the groundwork for this explicit model of emotive bangers, however now artists like AVAION, nimino, jigitz and this Norwegian beatsmith are paving the best way with their very own distinctive takes.
Norway has been a seedbed of digital dance music expertise, spawning influential artists like Kygo, Alan Walker, Seeb and Matoma. oskar med okay is primed to observe in the identical footsteps as his Scandinavian compatriots after his debut Oslo headlining present bought out with solely two weeks’ discover for promotion.
The demand for his reside DJ units appears to have tendrils in social media, on which “Make Me Really feel” has grown right into a sleeper hit. The music’s cultural footprint has ballooned together with its affect on TikTok, the place it’s been utilized in practically 136,000 movies by everybody from choreographers to tattoo artists to grandmas “DJing” on their range.
And business validation is following viewers enthusiasm. Headlining reveals are actually booked throughout main EU cities and notable venues, to not point out fellow red-hot DJ and producer BUNT. lately tapped him for help slots and upcoming European tour dates.
The trajectory suggests Norway’s dance music scene could have discovered its subsequent export-ready star. Seven months in the past, oskar med okay was one other home producer with potential. At this time, he’s one of many style’s fastest-rising names, driving a wave of momentum that reveals no indicators of cresting.
You’ll be able to take heed to his music under by way of Spotify.
Comply with oskar med okay:
Instagram: instagram.com/_oskarmedk
TikTok: tiktok.com/@_oskarmedk
YouTube: youtube.com/@oskarmedk
Spotify: tinyurl.com/3965hnru
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