As more businesses turn to video content to support internal and external communications, simplify employee onboarding, and increase engagement with educational content, artificial intelligence (AI) company Synthesia may have the next tool in this boom.
After releasing a new series of “Expressive AI Avatars” in April that display facial expressions, body language and tone of voice based on user-uploaded scripts, Synthesia is now expanding its offering. The company on Monday announced “Synthesia 2.0,” an end-to-end AI video creation platform for businesses.
This AI video platform also puts together short videos for you from start to finish.
The platform aims to “revolutionize every aspect of the video production and distribution process” with tools to create AI-generated videos at scale. press release.
“It’s no longer just about providing tools to create AI video presentations. We’re thinking about how we can help companies overcome these challenges,” Alexandru Voica, Synthesia’s head of corporate affairs and policy, told ZDNET.
Here are some of the key features of Synthesia 2.0:
Personal AI Avatar
Synthesia 2.0 allows users to create avatars in two ways: by visiting the studio and filming themselves with an HD camera, or at home with a mobile phone or webcam. The new avatars feature improved lip syncing and more natural-sounding voices, and allow users to recreate their own voice in over 30 languages.
AI Video Assistant
Synthesia’s AI video assistant can already help with script creation: Users choose a template, write a prompt, upload documents for context, and even specify their preferred tone, length, and audience. The AI video assistant then drafts the video.
In 2.0, releasing next month, the AI video assistant will incorporate branding elements like fonts, logos and colors into each video to ensure consistency across your content. The assistant will also be able to create videos in bulk: users can select a template, connect their knowledge base, such as help center articles, and the assistant will generate a collection of videos.
AI Screen Recorder
The new feature creates seamless videos from screen recordings and automates the editing process with intuitive support. The feature aims to streamline the process of creating instructional videos with screen recording content, which typically involves jumping back and forth between multiple applications. “Once recording is complete, the video is instantly editable, narration is transcribed and perfectly matched to the screen capture, and an auto-zoom effect highlights key actions,” the release explains. Users can also add their own avatars to the videos.
Plus, Vyond’s video generator adds AI that businesses will love. Give it a try.
AI-enabled tools like this one can save your team time: “9 out of 10 people can create their first video in under 10 minutes, even with no prior experience,” according to the press release. The AI screen recorder will be available in the coming months, though Synthesia didn’t say exactly when it will be available.
Personalized Video Player
Synthesia is developing personalized video viewing software with more advanced translation capabilities. Currently, Synthesia allows users to automatically translate videos into over 120 languages. In 2.0, this feature is upgraded to reduce file management by using the source file to keep other language versions up to date. When users need to update the original video, Synthesia will automatically update the other language versions for consistency, without creating multiple files.
Also, the best AI image generators of 2024: tests and reviews
Another feature is a video player that provides an interactive, personalized, real-time viewing experience: Starting next month, users will be able to share videos through Synthesia’s player, which will automatically play in the viewer’s language.
The company also teased upcoming releases, including its next generation of AI avatars. Later this year, avatars will have complete bodies and hands that they can use to express themselves. “Using the full range of human body language, avatars will have personality and be able to tell compelling stories,” according to a press release.
Wondering whether using synthetic avatars for your content would be effective? A study Participants found the presenter to be just as engaging as a human presenter, but participants began to perceive it as AI-generated.
Also coming later this year will be interactive features for Synthesia’s video player, including clickable hotspots, embedded forms, quizzes and personalized calls to action, according to the announcement.
safety
In keeping with Synthesia’s safety and privacy guidelines, the company highlighted its ongoing improvements with the 2.0 release. According to a press release, the company ISO/IEC 42001 Certified“It is the world’s first standard for AI governance, providing a structured way to manage the risks and opportunities associated with AI and balance innovation and governance.”
