Care/The company, which offers personalized vitamin subscriptions, announced that it will cancel all subscriptions and stop accepting new orders as of Monday, June 17.
This news isn’t exactly sudden, as Care Of previously revealed to the New York State Department of Labor. Filing The company had said that due to a “lack of funds,” it planned to lay off all 143 employees by July 3. Now, the company has made a more specific and clear announcement about the closure, Yesterday’s Instagram post He thanked customers and said, “Unfortunately, we no longer have the funds to operate the business as we did before.”
The post does not completely close the door on a revival, claiming that “we are actively exploring options for the brand, but nothing definitive is known at this time. We hope to be in a position to share more information soon.”
Founded in 2016 by Craig Elbert and Akash Shah, Care/of recommends personalized vitamin and supplement combinations based on a quiz about customers’ lifestyle and values. The company’s investors include Juxtapose, Goodwater Capital, Tusk Venture Partners, Bullish, and RRE Ventures.
Pharmaceutical giant Bayer Acquired majority stake At Care/of 2020. Earlier this month, Christine Miller, Bayer’s director of strategic communications, He told NutraIngredients “By ceasing further investment in Care/of, Bayer will be able to further invest in future innovations that help people manage their personalized health.”
