Pomellato has named Roy Wang, a Gen Z C-pop idol, its newest world model ambassador.
The 24-year-old pop star, who made his debut as a member of the Chinese language boy band TFboys, counts greater than 95.9 million followers on Instagram, Douyin, Xiaohongshu, and Weibo mixed.
Wang joins “Emily In Paris” star Philippine Leroy-Beaulieu as a face of the Milan-based jewellery home, which is managed by Kering.
“Roy Wang embodies the Pomellato spirit — daring but refined, modern but timeless,” Boris Barboni, Pomellato’s chief advertising and marketing and product officer, stated in a press release.
“His inventive imaginative and prescient and dedication to constructive change resonate deeply with our philosophy of unconventional class,” Barboni added.
“Rising up, I’ve at all times been drawn to the intersection of custom and innovation — one thing Pomellato captures brilliantly,” Wang stated in the identical assertion, who was notably drawn to the model expression of “authenticity and inventive freedom.”
“This partnership feels pure as a result of we share the identical imaginative and prescient: empowering folks to embrace their distinctive path whereas respecting the great thing about timeless design,” added Wang.
Roy Wang, Pomellato’s newest world model ambassador.
Courtesy
The announcement was accompanied by a marketing campaign exhibiting Wang sporting items from the jeweler’s Iconica assortment, one deeply rooted in its Milanese modernist design heritage.
Wang’s official portraits for Pomellato have been lensed by Chen Man, one in all China‘s most influential feminine photographers. Chen, dubbed “China’s reply to Annie Leibovitz,” initially labored with Pomellato on its first exhibition in Shanghai final 12 months.
In keeping with Pomellato, the announcement was timed to coincide with Wang’s third nationwide live performance tour. Wang will turn out to be the youngest artist to carry a live performance on the Beijing Nationwide Stadium, often known as Hen’s Nest.
That is Wang’s first positive jewellery collaboration. Wang has beforehand labored with the jewellery home Chopard, the Swiss model Bally and, most lately, attended Miu Miu‘s fall 2025 runway present in Paris.
Among the many model’s former Chinese language ambassadors are Liu Tuning, a singer and actress, and Yao Chen, a Chinese language actress.
