“Did somebody say Pucci?” Naomi Campbell sings, grooving to a disco throb and delivering the road like Deee-Lite’s Girl Miss Kier may.
The British supermodel introduced her A-game to the autumn marketing campaign shoot, throwing her fingers up within the air and letting her hair fly because the membership lights pulsed and strobes flickered round her.
“She was in a brilliant nice temper, tremendous joyful and was giving loads,” mentioned Camille Miceli, Pucci’s inventive director, who goes again a good distance with Campbell. “I feel she completely embodies this assortment, as a result of there’s a glamorous, diva feeling to it…a really Studio 54 type of vibe.”
The marketing campaign breaks Thursday in tandem with the retail drop of the Passepartout assortment for fall 2025, sturdy on Lurex jersey clothes and sweaters with a labyrinth motif that provides an animal-print vibe.
The marketing campaign was photographed and filmed by Oliver Hadlee Pearch with an unique observe that additionally has Campbell spelling out the well-known Italian model.
Miceli was an intern at Azzedine Alaïa when she first met Campbell, who would in the end introduce her to Marc Jacobs. The American designer introduced Miceli on board with him at Louis Vuitton, finally handing her the design reins for style jewellery.
“She’s a part of my life, and he or she’s somebody very trustworthy and really beneficiant,” Miceli enthused. “As you recognize, she’s somebody that loves to attach individuals, that’s why I like to name her NC Join.”
Throughout Milan Style Week in September, Pucci is plotting an immersive expertise with the Passepartout assortment, and the full of life marketing campaign, which ought to give guests the sensation of dancing with Naomi, in response to Miceli.
Pucci fall 2025
Courtesy of Pucci
In her view, glamour is a welcome antidote at a time of a lot uncertainty. “We do style to make individuals dream and I feel that Naomi a character who can do this,” Miceli mentioned.
“She’s a style lover, and he or she actually appreciated the garments. In reality, she went away with a number of the items,” she added. “I used to be type of certain that she was going to be excellent for the marketing campaign.”
In the meantime, the gathering’s title has a double which means, the French time period roughly translating as “all-access go,” connoting that the Pucci lady will get into each gallery and membership. “The sensation that something is feasible,” Miceli defined.
Passepartout can be a wink at a long-running Italian tv sequence within the early 2000s hosted by artwork historian Philippe Daverio, which made discovering and decrypting artwork very entertaining.
The music-focused marketing campaign is hardly a stretch for Campbell, who’s beginning to earn a reputation for herself as a DJ. Certainly, after strolling in Pucci’s spring 2025 present at La Cervara, a former abbey on the coastal street to Portofino, the mannequin requested Miceli if she may DJ.
“I mentioned, ‘After all,’” Miceli mentioned. “She’s very a lot into this temper of DJ, clubbing.”
