First Ad: A vote for Trump/Vance is a vote to control women’s bodies.
Washington DC – Coming off a spirited Democratic Convention and with voters locking in their support for Senators Kamala Harris and Tim Walz, MoveOn Political Action announced a seven-figure paid advertising program for the 2024 election cycle. The group announced today New Advertisement It highlights the alarming track record of Donald Trump and J.D. Vance when it comes to restricting access to abortion.
Reports say The Washington PostThe ad marks the start of MoveOn’s $1.2 million targeted digital advertising campaign supporting Harris-Walz and key Senate and House races. “No Chance” Advertisement Reminding voters that Donald Trump proudly supported the constitutional amendment Roe v. Wade During his presidency, J.D. Vance publicly stated his support for a nationwide abortion ban, and both men advocated for extreme measures that would severely restrict reproductive rights across the country.
The ads will be launched in key battleground states targeting 1.63 million new and occasional voters who tend to lean Democratic, are younger and voted for the first time since the 2016 election. Internal research and polling have found that these surge voters are more motivated to vote for politicians who support abortion access, lowering everyday prices and placing a fair burden on the wealthiest corporations and the wealthiest Americans. The ads will be delivered to the surge audience that MoveOn staff and members have been reaching since April through a tiered in-person voter contact persuasion program.
“Reproductive rights and control over our own bodies have never been more important.” Lana Epting, Executive Director, MoveOn Political Action“If Donald Trump and J.D. Vance have their way, abortion will be banned nationwide and contraception and IVF will be attacked. In stark contrast, Kamala Harris has consistently defended abortion access and stood firm on her promise to protect women’s autonomy. Her leadership is exactly what is needed to protect our freedoms and ensure everyone has the right to make their own health decisions. MoveOn is fighting for a future where fundamental freedoms are protected by urging key supporters to vote for Kamala Harris.”
of 30-second advertisement It will air across connected TV and digital platforms, alongside .gif digital advertising.
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