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‘Intentionally unsexy’: Bernhard’s sartorial journey since 1988

‘Intentionally unsexy’: Bernhard’s sartorial journey since 1988

Monday, January 12th 2026
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‘Intentionally unsexy’: Bernhard’s sartorial journey since 1988

At our request, right this moment the creator of the well-known ‘Gentleman’ ebook takes us again to his first forays into bespoke tailoring – working with an English and a German tailor in parallel.

By Bernhard Roetzel.

The primary time I consciously noticed handmade fits was in 1988. A pal of mine was a buyer at two of Germany’s prime 10 menswear outlets of the day, Heinrich’s Herrenmoden and HB Möller in Hannover. 

Heinrich’s has now disappeared however HB Möller continues to be energetic and thriving underneath the identify Möller & Möller (under). Herbert B Möller’s son Mick Möller additionally runs his personal menswear store, Mick’s Hannover. Michael Jondral skilled at Heinrich’s and co-owned the store earlier than he began very efficiently on his personal. 

I used to be impressed with Kiton, Chester Barrie and Attolini although I didn’t know something about match or the technical aspect of tailoring (my mom by no means sewed something herself and my father wore good-quality off-the rack fits and jackets). However I wasn’t actually fascinated by these garments.

There was a small bespoke tailor named Krautheim close to the flat that I shared. What I noticed in that slim store window actually did fascinate me: half-finished clothes on a tailor’s dummy, in all probability on the second becoming stage.

I typically stopped and checked out these jackets. I attempted to determine how the jacket was constructed and what all of the stitching, layers of material and white threads had been all about. 

I began utilizing this store for the alterations of trousers and jackets. This fashion I discovered time to speak with the proprietor, who ran the enterprise together with his spouse. He was a typical German bespoke tailor providing a clear minimize, agency building and wonderful handwork (as I came upon later after I knew extra).

I attempted to seek out out extra about bespoke tailoring. I began searching for books within the library of my design college, which had a trend and a textile division. I remembered that my aunt had skilled as a girls’ tailor after the warfare and so I began interviewing her concerning the craft.

Bespoke tailoring grew to become certainly one of my foremost pursuits – solely in idea although as a result of it was a lot too costly for me. However I realised, although I didn’t know very a lot, that the handmade fits I noticed at Heinrich’s or HB Möller lacked one thing compared to bespoke tailoring: the person sample and the match that resulted from fittings.

I had visited London 4 or 5 instances as a schoolboy, however in 1990 undertook the primary journey with the aim of discovering classic handmade fits and visiting Savile Row. Throughout this journey I discovered the ebook A Gentleman’s Wardrobe by Paul Keers within the bookshop of the Nationwide Portrait Gallery, and it opened my eyes to English model.

I spent hours strolling round Brompton, Belgravia, Chelsea, Westminster and Pimlico looking second-hand-shops and searching in store home windows. I’ve a transparent reminiscence of the unique three separate Hackett outlets: one for metropolis fits, one for tweeds and one for formal put on. 

The salesperson within the swimsuit store impressed very a lot. He had purple hair and a reddish beard. He wore a navy pinstripe swimsuit and an Hermès motif tie with a Gallic rooster colored within the French tricolore. 

In these days there have been nonetheless fairly just a few gents outfitters to be present in small aspect streets of Westminster. Certainly one of them was Etheridge & Glasspool. I liked that store and through my subsequent go to I ordered an MTO covert coat (which I nonetheless have) and an MTO navy swimsuit with rope stripes.

I additionally obtained my first impression of Savile Row. I keep in mind passing the open door of a tailor store and I ended and appeared inside. Somebody was reducing out a swimsuit. He wore the waistcoat and trousers of a three-piece swimsuit and he appeared simply completely dressed. He was very pleasant and welcoming, and he defined patiently what he was doing.

Sadly I don’t know which tailor store this was, perhaps Dege & Skinner. I keep in mind that it was barely above the road, with just a few stairs main as much as the doorway. The reducing desk sat within the room you entered from the road.

After I took my diploma in graphic design in 1992 I labored in promoting businesses for 3 years, after which grew to become a script-editor in a TV manufacturing firm in Cologne. Whereas I labored there I wrote the idea for my ebook Gentleman (above) and supplied it to the writer Ludwig Könemann. He was very profitable in these days promoting well-made coffee-table books at affordable costs.

I had despatched within the idea by mail and obtained a solution with an invite to satisfy Ludwig Könemann. I don’t keep in mind if I wore a swimsuit or a tweed jacket however I do keep in mind my covert coat from London. I’m satisfied that my garments helped me promote my ebook as a result of they mirrored the content material that I promised to ship. 

 

I began engaged on the ebook within the fall of 1997. It was scheduled to be printed in February 1999. I travelled to London a number of instances in 1998 and one of many visits I walked into Tobias Tailors at 32, Savile Row.

The store sat in the midst of Savile Row between Chester Barrie and the previous Anderson & Sheppard tackle. After I first walked in I used to be welcomed by the late John Coggin, who was in his fifties then. The second proprietor of Tobias Tailors was John Davis: each had been cutters and coatmakers and so they shared the work between them.

I wore a mid-grey single-breasted Chester Barrie swimsuit that I had purchased in Cologne (above). John Coggin greeted me after I got here in and scanned my swimsuit in just a few seconds. “This can be a good swimsuit you’re sporting,” he mentioned together with his Cockney accent, “however we might make you a pleasant swimsuit too.” I left the store with out ordering a swimsuit instantly however he had received me with this primary sentence.

In later years I met many tailors and all use a special method with individuals coming into their store. Many are likely to make unfavourable remarks concerning the swimsuit you’re sporting, particularly once they discover out {that a} tailor made it. I don’t like this method as a result of it implies that the particular person has no style or is silly.

I got here again the subsequent day and positioned an order for a double-breasted swimsuit. I selected a material from Dormeuil’s Sportex bunch which had simply been re-released, as John Coggin advised me. For the liner I picked a a sort of airforce blue which matched the positive stripe within the material. (Pictured above, right this moment.)

I ordered very basic trousers which I described as “intentionally unsexy”. John understood what I wished directly. He mentioned that the seat was roomy like within the previous days, when individuals used stairs extra steadily.

I used to be a bit disenchanted as a result of John didn’t ask if I costume to the left or the suitable. He defined that this query solely is sensible for tight-fitting trousers. Basic trousers are roomy within the entrance. He mentioned that basic trousers by no means present something of what’s behind the fly. He joked: “Think about if the Prince of Wales was on a state go to and one thing was seen in his trousers.”

I’ve been photographed many instances on this swimsuit and it nonetheless matches. The trousers wanted letting out within the waist in 2007 however later they had been altered once more to the unique girth. Not one of the jackets that John Coggin and John Davis made for me have ever wanted alterations, although my weight went up from about 65 kg to 75 kg and again over the next years. 

John Coggin defined later that he made the coats roomier to present me extra presence, as my quite skinny determine wasn’t very spectacular. I wasn’t too pleased about this rationalization, however that is one thing that many bespoke tailors love to do once they minimize a swimsuit.

The worth for this primary swimsuit was £1,375. I by no means paid much less at Tobias Tailors and the utmost for a swimsuit was £1,575 (about £4,000 right this moment). These had been the common costs charged by Tobias Tailors. The second swimsuit I commissioned is proven above.

I by no means requested for a reduction and I by no means obtained one, even after my ebook was printed. However John Coggin as soon as gave me a tweed jacket which he had made for himself. John had outgrown it and it was used as ornament within the store window. I feel it was constituted of a Hunters of Brora tweed. 

After I talked about that I appreciated the material John altered the jacket to make it match me. This meant taking it aside and recutting it as he was rather more muscular than me (he had performed rugby since his youth). I appreciated this present very a lot and I nonetheless personal and put on the jacket.

A couple of weeks after I had positioned my first order on Savile Row I met the German bespoke tailor Heinz-Josef Radermacher in Düsseldorf (under). 

He was actually very charming and I appreciated the minimize of the swimsuit he wore. I obtained carried away and ordered a double-breasted blazer, although the primary becoming of the swimsuit in London hadn’t taken place but. So I had two items within the making and skilled the completely different method to fittings within the following weeks. 

Düsseldorf was solely an hour’s drive from my house in Cologne so I used to be requested to come back for a preliminary becoming. It was a lot rougher than the primary becoming however Heinz-Josef Radermacher used it to get a greater concept of my determine. 

As this was my first becoming ever I didn’t know what it was all about. I solely keep in mind that there have been no sleeves, no collar, simply the entrance, sides and again. It took just a few minutes however I used to be impressed.

I skilled the true first becoming in London. The trousers had been on the second-fitting stage however had been near good. They had been made with side-adjusters however no buttons for braces. Buttons had been added later when I discovered that self-supporting trousers don’t work on my determine.

The trousers had one ahead pleat on either side, no again pockets and a button fly. They had been unlined as a result of I assumed this was extra conventional. In these days I all the time appeared for the standard choices. 

My selection of trousers was quite uncommon then – most prospects appeared to desire low-cut flat-front trousers with belt loops, like John Coggin and John Davis wore themselves every time I noticed them within the store.

The jacket was a correct first becoming. It was additionally very near good. Solely the shoulders had been a lot too broad, as a result of I had mentioned that I didn’t need the shoulders too slim as a result of I’ve a quite huge head. We did a second becoming for the jacket just a few weeks later whereas the trousers went to the finisher instantly.

In the meantime in Düsseldorf the primary becoming for the blazer was being ready. It was attention-grabbing to match it to the English becoming. In Germany there have been no sleeves on the first becoming stage, one sleeve on the second.

Herr Radermacher unpicked the shoulder seam and took off the collar. Then he pinned the shoulder once more following exactly my form. Afterwards the collar was connected.

I later requested John Coggin what he considered this technique. His reply insinuated that this was good showmanship however not crucial if the minimize was proper. He additionally dismissed the thought of performing the primary becoming with out sleeves. He mentioned it’s arduous for the shopper to image the swimsuit with out sleeves.

I discover that unpicking the shoulder appear just isn’t crucial in each case. It does impress the shopper, particularly if he’s new to bespoke tailoring. However it additionally serves a objective. I’ve seen superb tailors doing it and I feel they’d save themselves this step if it was just for present.


When the German blazer was completed (above, photographed right this moment) it was fantastically sculpted to my determine. I had agreed to the suggestion of getting Herr Radermacher’s trademark shoulders, that are barely raised and sq., with a little bit of rope within the prime of the sleeve. This model was a bit seventies and it was referred to as a pagoda shoulder. He thought it had an uplifting impact on the entire determine.

After I collected the blazer I used to be requested to put on it for some time and are available again if I had any points. After sporting it just a few instances I observed that the armholes pinched me slightly. Because of my inexperience I hadn’t observed this on the second becoming.

Herr Radermacher was prepared to do the alteration. Afterwards the armholes felt higher however vertical creases appeared over each shoulder blades. I didn’t return to the tailor and stopped sporting the blazer. 

I used to be a lot in love with the garments from Tobias Tailors that I didn’t discover how unfair it was to not give Herr Radermacher the possibility to enhance on the final alteration. Trying again, I ought to by no means have complained concerning the tight armholes as a result of the blazer appeared great earlier than I had them fastened.

It might sound unusual however typically it’s higher to simply accept one small imperfection if every part else is ok. Sadly it not often occurs {that a} bespoke garment utterly satisfies. It might be the higher choice to order one other piece hoping that it is going to be higher.

Between 1999 and 2003 I ordered a dozen outfits from Tobias Tailors together with a covert coat, a dinner swimsuit and a tweed jacket with dark-grey cavalry twills (some proven above).

I all the time ordered the items one after the other and I spent plenty of time fascinated by what to order subsequent. The fits had been costly however I thought of them investments as a result of I assumed that my style and determine would by no means change.

A lot of the materials had been good decisions – solely two didn’t develop into as versatile as I had thought. In a single case I had deliberate to order one thing light-weight for summer season. I had considered cream or beige, perhaps additionally khaki. I had thought of cotton however wasn’t positive. John Coggin prompt some options and ultimately I selected a midweight wool material from one of many previous suppliers (perhaps Lesser’s).

The material turned out to be tough to match with shirts and ties, and it took years till I discovered some good mixtures. The material was additionally quite heavy and probably not for summer season. In these days I assumed it wasn’t wise to have a really light-weight swimsuit made that might solely be worn for just a few weeks a 12 months.

The third piece I ordered was a dark-blue double-breasted with rope stripes. I wished one thing very English and John Coggin prompt 420g material from Harrison’s. He offered it by saying that this was a material {that a} MP would put on (he didn’t say of which celebration) and this was actually what I wished.

The swimsuit appeared very spectacular, particularly with a purple lining. However in the long term it was a bit too sturdy so I wore it lower than I had thought. The swimsuit was minimize by John Davis and the lapels and collar appeared utterly completely different from John’s minimize (who had skilled at A&S as a coatmaker and as a cutter at Strickland brothers). 

John Coggin later came to visit to Germany together with his spouse and I launched him to mates in Cologne who began ordering from him. We additionally began a trunk present enterprise in a shoe store in Frankfurt so John got here repeatedly (under).

We staged seminars along with German tailors at one level with the reducing academy Müller & Sohn, and seminars about bespoke tailoring for model consultants. We grew to become mates and I realized loads about tailoring and reducing from John. Being mates along with your tailor is sweet on the one hand, however on the opposite it makes it tough to precise criticism.

There was solely factor that I didn’t like about Tobias Tailors: they weren’t capable of replicate fits or jackets. I later discovered this to be a weak spot of many tailors. 

I by no means came upon why it’s tough to make a swimsuit precisely just like the one earlier than. Tailors typically put it right down to the distinction in material, however even when the material is analogous or similar they don’t essentially handle to provide a really related garment.

I feel John drew the patterns with plenty of ‘rock of eye’, particularly if he was reducing daring patterns. I watched him drawing the sample for a checked tweed and it was attention-grabbing how freely he moved the paper patterns round on the material.

I had about half a dozen different fits in thoughts that I wished to order from Tobias Tailor. Sadly they needed to shut their enterprise in the summertime of 2003. 

After I visited John Coggin and John Davis for the final time of their Savile Row store, we had lunch collectively in a pub across the nook. I keep in mind this as a tragic day. The 2 had labored arduous however the lease was going to be raised a lot that it was unimaginable to go on.

John Coggin continued to make fits for personal prospects, whereas John Davis went again to coat making. I ordered two extra items from John Coggin after the store was closed, a swimsuit and a jacket. I visited John in his home in Chingford for the becoming or we met in Germany.

The 5 years I spent with Tobias Tailors and John Coggin had been pleased instances. By no means once more did I get pleasure from bespoke tailoring on this naive manner. I fulfilled a dream and loved it however the happiness handed. I knew extra later however I had much less enjoyable.

As I grew to become a menswear author my interest grew to become a job. With the anticipated impact. If you wish to hold having fun with bespoke tailoring you’d higher deal with it as a pastime.

I’ll write a second half to this journey, about my years after Savile Row and my expertise with continental European tailoring.

All completed tailoring proven, from Tobias Tailors. Half two of Bernhard’s article will probably be printed subsequent week.

 

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