I Reviewed the ten Finest Free Survey Instruments of 2026

Understanding your viewers is extra necessary than ever. From entrepreneurs crafting campaigns to product groups shaping roadmaps, actionable insights could make the distinction between guesswork and knowledgeable choices. But, I do know that not each group has a finances for premium survey instruments.

Fortunately, I’ve discovered quite a lot of free survey instruments that supply highly effective options, akin to customizable templates, analytics dashboards, and real-time reporting, which might help you accumulate significant information with out incurring any prices.

And survey instruments aren’t only for companies. I’ve seen college students use them for analysis, content material creators collect viewers suggestions, and nonprofits measure their impression, all with these accessible options.

On this information, I’ll stroll you thru the very best free survey platforms, sharing actual consumer experiences, characteristic breakdowns, and sensible professionals and cons that will help you decide the fitting instrument in your wants.

The worldwide demand for survey instruments retains rising as companies rely extra on real-time insights to information choices. The marketplace for on-line survey software program was valued at $4.5 billion in 2025 and is projected to almost double by 2030.

Whether or not it’s understanding buyer sentiment, validating product concepts, or gathering worker suggestions, these instruments have grow to be important for groups throughout industries.

And from what I’ve seen, “finest” doesn’t at all times imply “paid.” Some free survey platforms I’ve tried delivered spectacular performance — serving to me accumulate cleaner information, analyze responses sooner, and perceive my viewers with out stretching my finances.

The product record under comprises actual consumer opinions from the very best free survey instruments class web page. It’s necessary to notice that within the context of this record, distributors providing a free trial are additionally thought of free.

To be included on this class, an answer should:

• Create and customise surveys
• Acquire, analyze, and retailer survey information
• Simply share and distribute surveys

This information was pulled from G2 in 2025. Some opinions could have been edited for readability and accuracy. 

Alchemer Survey provides superior survey instruments with in depth customization choices and highly effective information evaluation capabilities. It helps advanced survey designs and integrates with numerous third-party functions, making it appropriate for individuals needing detailed and versatile survey options.

Execs and cons of Alchemer Survey: My take

What G2 customers like about Alchemer Survey:

“Alchemer has a ton of functionalities and actions that help you tailor using the applying. They again up this extremely developed product with an easy-to-access consumer interface and wonderful customer support. Regardless of the time of day, I can at all times get an individual on the telephone instantly. They do not cease till they’ve solved your concern or have a full understanding of what could also be a bug within the system earlier than they allow you to go. No speeding you off the telephone or minimizing the seriousness of your scenario. The survey software itself is top-notch and makes my job as a program evaluator and schooling researcher just a bit bit simpler.”

– Alchemer Survey Assessment, Lisa W.

What G2 customers dislike about Alchemer Survey:

“It lacks the total skill to personalize and customise the looks of surveys. Surveys all are inclined to look the identical with little to no customization obtainable.”

– Alchemer Survey Assessment, Katherine F.

Google Types, a part of Google Workspace, is a user-friendly type builder instrument for creating fundamental surveys and quizzes. Its power lies in its simplicity, fast setup, and seamless integration with different Google instruments. Perfect for small groups and informal information assortment, Google Types provides real-time collaboration, computerized information export to Google Sheets, and customizable templates. Based on G2 information, it ranks because the third best to make use of instrument.

Execs and cons of Google Workspace: My take

What G2 customers like about Google Workspace:

“Google Types lets you create questionnaires, surveys, and arranged varieties, which have been very useful to me. Sure/No radio buttons are a cherry on the cake. It’s additionally very simple to deal with and modify the varieties as required. Textual content fields and strictly numeric fields assist preserve the integrity of the varieties. The most effective options is the power to create multiple-choice questions inside these varieties.”

– Google Workspace Assessment, Prashant P.

What G2 customers dislike about Google Workspace:

“There ought to be extra design choices and templates obtainable to make surveys extra interactive. Generally, the fundamental design results in low shopper participation, and the survey templates should be extra interesting. Purchasers ought to really feel that their enter will probably be heard.”

– Google Workspace Assessment, Animesh M.

Jotform is a web based survey instrument that stands out for its user-friendly drag-and-drop interface and in depth record of integrations. Past fundamental on-line varieties, Jotform gives instruments for constructing surveys and accumulating funds. With an enormous template library and cell compatibility, Jotform is a flexible alternative for people and companies. Based on G2 Information, it’s utilized by 72% small companies. 

Execs and cons of Jotform: My take

What G2 customers like about Jotform:

“What I like finest about JotForm is its intuitive and user-friendly interface, which makes it extremely simple to create customized varieties for numerous functions. The in depth vary of type templates and customization choices permits for unparalleled flexibility in designing varieties to swimsuit particular wants. Integrating numerous third-party apps and platforms enhances productiveness and streamlines workflows. General, JotForm’s sturdy options and ease make it a standout instrument for type creation and information assortment”

– Jotform Assessment, Edgars S.

What G2 customers dislike about Jotform:

“The free plan has a submission restrict. Customers unfamiliar with type creation could encounter a studying curve when utilizing extra superior options. Moreover, an web connection is required to create and submit varieties, which might be a limitation if you could be offline. Customizing PDFs of type submissions is restricted on the free plan.”

– Jotform Assessment, Adam J.

Leapsome is a robust platform constructed for worker suggestions, engagement, and efficiency. It lets groups run pulse surveys, 360° opinions, and efficiency evaluations — multi functional place. Its intuitive interface and sturdy analytics make it excellent for firms aiming to constantly monitor worker satisfaction, development, and group dynamics. Based on G2 Information, it ranks as the fifth easiest-to-use software program. 

Execs and cons of Leapsome: My take

What G2 customers like about Leapsome:

“Leapsome has grow to be a necessary instrument in our group for managing efficiency opinions, steady suggestions, objective monitoring, and worker improvement. What I respect most is how seamlessly it brings transparency to your entire assessment and suggestions course of. The interface is intuitive, fantastically designed, and makes it simple for each managers and workers to provide structured, significant suggestions. The platform additionally permits ongoing improvement conversations, which makes our 1:1s and assessment cycles extra productive and aligned.”

– Leapsome Assessment, Phuc T.

What G2 customers dislike about Leapsome:

“I discover the present construction of efficiency cycles and the suggestions offered throughout half-year and full-year evaluations to be considerably restricted. Introducing a social web page throughout the platform may considerably enhance consumer engagement by permitting for extra dynamic and interactive content material, akin to posts or dialogue threads.”

– Leapsome Assessment, Meet J.

Mailchimp survey instruments are a part of its complete advertising and marketing suite, permitting you to create and distribute surveys by way of e-mail campaigns. With built-in analytics, you’ll be able to monitor responses and combine suggestions into your advertising and marketing methods. This makes it a superb alternative if you’re seeking to align buyer insights together with your advertising and marketing efforts.

Execs and cons of Mailchimp: My take

What G2 customers like about Mailchimp All-in-One Advertising Platform:

“Mailchimp is unquestionably splendid when it comes to automating and optimizing e-mail advertising and marketing. It has an intuitive and user-friendly interface. It permits me to personalize the templates primarily based on the viewers’s conduct and former interactions. Its analytics and reporting instruments enable me to trace numbers and make advertising and marketing choices primarily based on it.”

– Mailchimp All-in-One Advertising Platform Assessment, Siddhant G.

What G2 customers dislike about Mailchimp All-in-One Advertising Platform:

“Generally it is extremely sluggish to load. Relating to the pricing construction, the prices can grow to be prohibitive, resulting in a possible draw back for budget-conscious customers or these with quickly increasing contact lists.”

– Mailchimp All-in-One Advertising Platform Assessment, Agata M.

Qualtrics CoreXM gives in-depth buyer insights and worker expertise administration. It excels at creating skilled surveys, distributing them throughout a number of channels, and providing superior analytics. With a deal with data-driven insights and AI capabilities, Qualtrics caters to organizations in search of high-quality survey options.

Execs and cons of Qualtrics CoreXM: My take

What G2 customers like about Qualtrics CoreXM:

“One of the best a part of Qualtrics is the variety of alternative ways surveys could be configured. There are a lot of several types of questions, a number of methods to create survey logic, and a very sturdy exterior REST API for constructing functions on high of Qualtrics, in addition to an inner Javascript API so as to add performance to the platform.”

– Qualtrics CoreXM Assessment, Arijit S.

What G2 customers dislike about Qualtrics CoreXM:

“I do not like the brand new interface in Qualtrics. The up to date buttons are troublesome to search out (e.g., analysis circulate and validation). Moreover, I hope that the wealthy content material field could be made simpler for individuals to make use of and customise. I additionally assume the survey customization might be improved.”

– Qualtrics CoreXM Assessment, Yiqiu Y. 

QuestionPro is a good instrument for advanced surveys. It provides superior options like personalized thank-you pages, a number of distribution channels, integration with buyer relationship administration (CRM) methods, survey panel integration, and ISO-compliant surveys. Perfect for large-scale information assortment and in-depth evaluation, QuestionPro caters to organizations with subtle analysis wants.

Execs and cons of QuestionPro: My take

What G2 customers like about QuestionPro:

“With an enormous array of templates, QuestionPro makes it simple to create surveys proper out of the gate. That is important for small workplace employees. From assembly satisfaction to polling, QuestionPro permits us to get rapid suggestions from our graduates. The share outcomes hyperlink for survey responses is necessary for sharing info with our Board, with easy-to-read graphs.”

– QuestionPro Assessment, Laura L.

What G2 customers dislike about QuestionPro:

“​​It may be a troublesome instrument to make use of for easy surveys. Easy reporting could be intimidating if you do not want advanced evaluation.”

– QuestionPro Assessment, Paul C.

SurveyMonkey is a well-liked alternative for each freshmen and skilled researchers in search of a steadiness of simplicity and options. It gives a variety of query sorts, customization choices, and collaboration instruments. Whereas the free tier is beneficial for fundamental surveys, SurveyMonkey’s paid plans unlock superior options for extra advanced survey creation.

Execs and cons of SurveyMonkey: My take

What G2 customers like about SurveyMonkey:

“I like the best way that surveys can be utilized for a lot of completely different matters, concepts, and enterprise fashions. I have been utilizing it for numerous firms to additional their efforts and provides insights into their items and providers.”

– SurveyMonkey Assessment, Domingo M.

What G2 customers dislike about SurveyMonkey:

“Once I designed my survey, I did not notice some options required a subscription. I spent lots of time creating it, after which I found that some very fundamental options wanted to be bought, so I had no alternative however to buy the subscription with the intention to full my challenge. A few years in the past, purchase of a subscription wasn’t even required to make a fundamental survey.”

– SurveyMonkey Assessment, Christy M.

SurveySparrow is one other free on-line survey instrument that blends conversational parts with conventional query codecs to create surveys. With options like web promoter rating (NPS), buyer satisfaction (CSAT), and worker evaluation templates, it helps companies collect actionable suggestions and enhance buyer and worker experiences.

Execs and cons of SurveySparrow: My take

What G2 customers like about SurveySparrow:

“What I like finest about SurveySparrow is how simply and shortly you can also make a personalized survey that’s engaging and makes your target market wish to reply! Options like bulk questions, easy methods to lay out the questions, and easy methods to transfer them round are frequent to different survey functions. Nevertheless, the amenities for making it look “enjoyable,” the amenities for including your individual background/emblem to make it look “yours” – they’re superior to what I’ve used earlier than. And their gross sales group? Particular person consideration, a fast Zoom assembly to ferret out what you want, and an answer personalized to you. As I stated: Wow!”

– SurveySparrow Assessment, Pat M.

What G2 customers dislike about SurveySparrow:

“The one draw back is the soar in pricing to make use of choices which might be solely obtainable on the Enterprise plan– particularly, the URL whitelabeling characteristic and Salesforce integrations.”

– SurveySparrow Assessment, Karmen W.

Zoho Survey, a part of the Zoho Suite, provides a user-friendly interface for creating detailed surveys. It gives real-time reporting, customizable templates, and seamless integration with different Zoho merchandise. In the event you already use Zoho’s ecosystem, it may be an incredible possibility for effectively gathering and analyzing suggestions. Based on G2 Information, it’s utilized by 51% companies.

Execs and cons of ZohoSurvey: My take

What G2 customers like about Zoho Survey:

“Probably the most optimistic factor about Zoho is the pleasant pricing with out compromising on the options. Additionally, its consumer interface is clear and user-friendly.”

– Zoho Survey Assessment, Narendra R.

What G2 customers dislike about Zoho Survey:

“The one factor I really feel ought to be made simple is the onboarding course of. Zoho Surveys has a prolonged web site onboarding course of and instruments overview, which, in my view, is tiring. In flip, I might recommend the group make it shorter with a demo video, which might make lots of sense.”

– Zoho Survey Assessment, Josh B.

Don’t cease at accumulating responses. Uncover how the finest advertising and marketing analytics software program might help you monitor tendencies, measure ROI, and optimize campaigns.

This text was initially printed in 2024. It has been up to date with new info.