Your clients are speaking about your model proper now, on Twitter, Reddit, LinkedIn, TikTok, and a dozen different channels. The query is: are you listening to them?
Social media listening isn’t nearly monitoring mentions or counting likes. It’s about tapping into unfiltered conversations to grasp how folks actually really feel about your product, your opponents, and your class. It’s one of the vital highly effective methods to identify traits early, catch points earlier than they escalate, and form smarter campaigns rooted in real-time suggestions.
However not all instruments are constructed equally. Some floor noise as a substitute of insights, whereas others supply depth however lack usability. That’s why I researched and in contrast the greatest social media listening instruments available on the market, reviewing G2 suggestions, core options, and the way actual groups use them to remain forward.
This information will assist you to discover a platform that aligns together with your objectives, whether or not you intention to watch model sentiment, monitor rising conversations, or extract viewers insights that inform higher choices.
10 greatest social media listening instruments: My picks for 2026
- Sprout Social: Finest for deep listening insights and reporting
Affords superior key phrase monitoring, sentiment evaluation, and aggressive insights, alongside publishing and buyer care instruments (free trial out there, premium pricing begins at $199/mo/person) - Hootsuite: Finest for all-in-one social media administration
Let’s you monitor model mentions, schedule posts, and analyze efficiency throughout a number of platforms from one dashboard (30-day free trial, premium pricing begins at $99/mo/person) - Meltwater: Finest for world media and social monitoring
Tracks hundreds of thousands of on-line sources in actual time to floor traits, measure sentiment, and handle model status at scale (out there on request) - Brandwatch: Finest for AI-powered shopper intelligence
Analyzes massive volumes of on-line conversations to uncover patterns, traits, and viewers sentiment (out there on request) - Statusbrew: Finest for collaborative listening and response workflows
Allows groups to watch conversations, assign responses, and monitor traits, ideally suited for multi-brand or multi-location companies (14-day free trial, premium pricing begins at $69/mo) - Status: Finest for combining social listening with evaluation administration
Brings collectively social mentions, buyer opinions, and survey responses to present a 360° view of name well being (out there on request) - Agorapulse: Finest for good listening with built-in scheduling
Affords filtered listening streams, sentiment tagging, and fast reporting, wrapped in a user-friendly platform (free for 30 days, premium pricing begins at $79/mo/person) - YouScan: Finest for visible social listening and picture recognition
Makes use of AI to research images and movies in user-generated content material, making it ideally suited for figuring out brand utilization, model moments, and traits ( begins at $499/mo) - Brand24: Finest for real-time alerts and sentiment evaluation
Captures model mentions throughout net and social, serving to groups reply rapidly and spot rising points (14-day free trial, premium pricing begins at $149) - Vista Social: Finest for reasonably priced monitoring and scheduling
Combines social listening with publishing instruments, making it a very good match for lean groups or businesses (free trial for 14 days, premium pricing begins at $64/mo)
* These greatest social media listening instruments are top-rated of their class, in line with G2’s Winter 2026 Grid Reviews. I’ve added their standout options and pricing particulars for simpler comparability.
My 10 picks for one of the best social media listening instruments in 2026
Whereas evaluating these instruments, it turned clear how a lot they enhance model monitoring, uncover real-time buyer insights, and assist advertising and marketing groups keep forward of necessary conversations.
In keeping with Grand View Analysis, the worldwide social listening market is projected to succeed in $20.18 million by 2030, with a CAGR of 14.3%, reflecting its rising significance in digital technique.
In the event you’re questioning which device PR groups belief throughout a disaster, which one surfaces competitor insights quickest, or which platform provides essentially the most intuitive dashboards, these instruments constantly lead the pack in accuracy, depth, and value.
How did I discover and consider one of the best social media listening instruments?
To determine the highest social media listening instruments, I analyzed actual person opinions on G2 to grasp how these platforms carry out throughout completely different advertising and marketing and model monitoring workflows.
I evaluated how every device helps key use instances, whether or not it is monitoring model mentions in actual time, analyzing sentiment, figuring out traits, or uncovering competitor insights.
I additionally used AI to sift via person suggestions and G2 Winter 2026 Grid® Reviews to match ease of use, information accuracy, dashboard high quality, and total satisfaction throughout platforms. This information consists of screenshots from vendor G2 pages to indicate what these instruments truly appear to be in use.
I’ve curated this listing to assist advertising and marketing, PR, and buyer expertise groups discover the suitable resolution for listening to what actually issues — so you can also make smarter choices, reply sooner, and keep forward of conversations that form your model.
What makes one of the best social media listening instruments value it: My opinion
When evaluating one of the best social media listening platforms, I targeted on options that instantly impression model monitoring, real-time viewers perception, and cross-functional worth for advertising and marketing, PR, and product groups.
- Complete channel protection: The most effective instruments transcend Twitter or Instagram. I looked for platforms that monitor a variety of sources, together with social networks, boards, blogs, information websites, and even Reddit and YouTube feedback. Broad protection ensures you’re not lacking conversations that matter to your model or trade.
- Actual-time alerts and sentiment evaluation: Pace and context are every thing in social media. I prioritized instruments that supply on the spot alerts for spikes in mentions, shifts in sentiment, or trending subjects. Constructed-in sentiment evaluation (particularly with assist for a number of languages) helps groups reply proactively to reward, complaints, or potential crises.
- Viewers and subject segmentation: It’s not nearly what persons are saying, it’s about who’s saying it. I appeared for instruments that allow you to filter by demographics, location, affect, or curiosity segments. The most effective platforms assist you to zero in on precedence audiences and uncover traits throughout completely different buyer teams.
- Aggressive and market benchmarking: Prime-tier social listening instruments don’t simply present your individual mentions. I valued platforms that present side-by-side comparisons with opponents, monitor share of voice, and monitor broader trade key phrases. This helps groups benchmark efficiency and determine whitespace alternatives.
- Perception visualization and reporting: Knowledge is simply helpful if it’s digestible. I appeared for instruments with customizable dashboards, shareable reviews, and visualizations that make it straightforward to inform a narrative with social information. Whether or not it’s for an exec deck or a marketing campaign autopsy, nice reporting issues.
- Compliance and information entry transparency: Social information is topic to altering platform insurance policies and privateness laws. I favor instruments which might be clear about how they entry and retailer information, and that stay compliant with APIs and person consent requirements. Reliable information dealing with is a should, particularly for enterprise groups.
The listing beneath accommodates real person opinions from our greatest Social Media Listening Instruments Class web page. To qualify for inclusion within the class, a product should:
- Pay attention for particular mentions throughout social media platforms
- Determine trending subjects or phrases by monitoring real-time conversations
- Analyze and element buyer sentiment (constructive, adverse, impartial)
- Manage buyer info for viewers segmentation and engagement
- Determine thought leaders and influencers inside related industries
This information was pulled from G2 in 2026. Some opinions have been edited for readability and accuracy.
1. Sprout Social: Finest for deep listening insights and reporting
In keeping with G2 Knowledge, I discovered that Sprout Social is utilized by 45% of small-business and 37% of mid-market groups to successfully interact audiences, streamline content material publishing, and derive actionable insights from social media interactions.
One function that stood out to me is its intuitive person interface. Many reviewers famous that transitioning from earlier social scheduling platforms was fast and seamless, and that the UI made it straightforward for groups to seek out options and grow to be totally built-in into the platform.
I seen that Sprout Social provides in depth academic sources, together with in-depth masterclasses on social media progress methods. Customers talked about that these sources have been extremely useful in enhancing group abilities and making social campaigns simpler.
One other frequent theme I noticed in opinions was reward for analytics capabilities. Reviewers mentioned that the platform presents information in an easy-to-interpret method, and that options like marketing campaign tagging and reporting cut back the necessity to spend hours analyzing particular person posts. Many highlighted how thrilling it’s to examine efficiency metrics as a result of they’re complete and actionable.
Publishing and scheduling instruments have been often talked about as a significant plus. Customers appreciated the flexibility to plan content material upfront throughout a number of channels, serving to to keep up consistency and engagement.
I seen reviewers praising collaboration options. Instruments like shared calendars, job assignments, and group workflow administration have been referred to as out for making it simpler to coordinate campaigns throughout distributed groups.
Sprout Social’s social listening and monitoring instruments have been additionally highlighted. Customers talked about that with the ability to monitor model mentions and viewers sentiment helped them keep on high of engagement traits and reply proactively.
One other profit that comes up usually is responsive buyer assist. Reviewers famous that Sprout Social’s assist group is fast and useful, offering help with setup, troubleshooting, and steerage on superior options.
Pricing could be steep, significantly for small groups or startups. Many customers famous that the platform’s superior options and analytics justify the price, particularly for groups searching for complete social media administration.
Some superior instruments, corresponding to granular competitor evaluation or automation workflows, could require time to totally make the most of or necessitate higher-tier plans. Nonetheless, customers who invested in exploring these options discovered the effectivity beneficial properties and actionable insights from automation and reporting nicely well worth the effort.
General, based mostly on my evaluation of G2, Sprout Social is extensively regarded for its intuitive UI, academic sources, superior analytics, publishing instruments, collaboration options, social listening capabilities, and responsive assist, making it a trusted alternative for groups searching for to successfully develop and handle their social media presence.
What I like about Sprout Social:
- I respect that Sprout Social has an intuitive person interface, making it fast and simple to transition from different platforms. Customers on G2 additionally second this.
- Its analytics, publishing instruments, and collaboration options assist groups work smarter and keep organized, a function that G2 customers additionally spotlight.
What G2 customers like about Sprout Social:
“I like the folders that Sprout has out there to type the instances from the good inbox. The entire tags that assist set up instances/good inbox are extraordinarily useful, making it a lot simpler to sift via all of the incoming engagements. I additionally respect how Sprout updates the instances fairly instantly for the streams, which is useful contemplating we use it on daily basis for work.”
– Sprout Social Evaluate, Sage Ok.
What I dislike about Sprout Social:
- The pricing could be steep for small groups or startups, as G2 customers have talked about; nevertheless, additionally they consider the superior options make it worthwhile.
- G2 customers seen that superior instruments, corresponding to granular competitor evaluation, could require time to totally make the most of or necessitate higher-tier plans. Nonetheless, customers who invested in exploring these options discovered effectivity beneficial properties.
What G2 customers dislike about Sprout Social:
“There are a couple of high quality of life enhancements I’d respect. As an example, being able to tug and drop notes to a different date, very like how posts could be rescheduled by dragging them, could be a welcome enchancment. Moreover, introducing a Fb first remark function, just like the prevailing Instagram first remark choice, could be helpful, particularly since Fb now suggests inserting hyperlinks in feedback.”
– Sprout Social Evaluate, Jamie S.
2. Hootsuite: Finest recognized for all-in-one social media administration
In keeping with G2 Knowledge, I discovered that Hootsuite helps 59% of enterprise and 29% of mid-market advertising and marketing groups handle content material scheduling, engagement, and analytics throughout varied platforms, together with Instagram, TikTok, Threads, X (previously Twitter), Fb, LinkedIn, Pinterest, and YouTube, effectively.
One function that stood out to me is the flexibility to schedule throughout platforms. Many customers have reported that it saves them hours every week, permitting them to plan and publish posts throughout a number of networks without having to change between instruments. They often point out that with the ability to handle each natural and paid content material in a single dashboard makes coordinating social methods a lot simpler.
Reviewers constantly reward Hootsuite’s integrations. Customers highlighted how easily it connects with completely different social media channels and advertising and marketing instruments, which helps groups preserve a constant model voice and simplifies workflows.
One other frequent thread I noticed was appreciation for AI-powered put up creation. Reviewers talked about that the AI options assist them generate concepts, create partaking captions, and save time, particularly when managing high-volume content material.
Inbox 2.0 additionally got here up often. Customers mentioned it successfully consolidates messages from a number of platforms into one unified inbox. I learn that options like Person Notes, Resolve, and Assign make managing group communication a lot simpler, serving to groups reply to clients effectively.
A number of reviewers highlighted the analytics dashboard, noting that it gives clear metrics and actionable insights, thereby simplifying marketing campaign efficiency monitoring. Collaboration instruments, corresponding to shared calendars and role-based permissions, additionally emerged as a significant plus, enabling groups to coordinate campaigns easily.
Alternatively, I recognized a few frequent drawbacks that customers point out. Constructed for multi-network publishing, Hootsuite centralizes your workflow. As a result of Instagram doesn’t carry over alt textual content from third-party instruments, accessibility may have a fast guide examine on Instagram. Nonetheless, customers appreciated with the ability to depend on buyer assist. Many reviewers talked about the short and useful responses they acquired throughout setup or after they encountered connection points.
Reviewers highlighted pricing, which some really feel is excessive in case you’re primarily utilizing Hootsuite as a scheduling device. However the usage of its superior options, corresponding to sturdy integrations, AI content material instruments, Inbox 2.0, and group collaboration options, appears to justify the price for a lot of customers, highlighting the platform’s pace, flexibility, and actionable insights.
General, based mostly on my evaluation of G2, Hootsuite is extensively regarded for its cross-platform scheduling, AI enhancements, unified inbox, analytics, and group collaboration instruments, making it a trusted alternative for groups managing social media throughout a number of channels.
What I like about Hootsuite:
- Hootsuite makes cross-platform scheduling and managing each natural and paid content material a lot simpler, and customers on G2 agree.
- Options like Inbox 2.0, AI-powered put up creation, and analytics dashboards assist groups keep organized and make smarter content material choices, a profit additionally highlighted by G2 customers.
What G2 customers like about Hootsuite:
“Hootsuite is extraordinarily useful for organizing all facets of social media advertising and marketing. From planning to analytics to caption era, I personally haven’t discovered something this utility can’t assist me deal with. My favourite factor about Hootsuite is the flexibility to put up on a number of platforms without delay. I choose the platforms I need to put up on, add the media and a caption, then schedule the put up with one click on.”
– Hootsuite Evaluate, Gabriela C.
What I dislike about Hootsuite:
- G2 customers felt that generally the alt textual content doesn’t switch to Instagram. Though additionally they assume the platform’s total content material administration options make up for it.
- The pricing appears excessive in case you primarily use it for scheduling, and G2 customers have additionally famous this. Nevertheless, they consider the superior options justify the price.
What G2 customers dislike about Hootsuite:
“The calendar view drives me a bit of nuts. I see solely platform icons within the month view as a substitute of actual content material, making it fairly troublesome to visualise posts to come back. Additionally, post-edits generally vanish, with no actual undo. Final however not least, the cell expertise wants a critical improve. It is clunky and never ideally suited when most posting takes place whereas on the transfer.”
– Hootsuite Evaluate, Volha P.
3. Meltwater: Finest for world media and social monitoring
Meltwater is well known as a strong all-in-one platform for PR and social media administration. Many customers spotlight its potential to watch on-line conversations, monitor traits, and optimize engagement, making it a go-to resolution for groups searching for actionable insights.
One function that constantly will get reward is the Discover perform. Reviewers often point out utilizing it to trace discussions about their group, comply with related subjects, and examine competitor exercise. A number of observe that analyzing traits over completely different time durations helps them perceive the broader context and make extra knowledgeable strategic choices.
I’ve seen that G2 customers usually name out the “greatest time to put up” suggestions within the Interact perform. In keeping with a number of opinions, this function analyzes viewers exercise and suggests optimum posting occasions, resulting in noticeably greater engagement on social media campaigns. Customers describe it as a sensible device for making content material simpler and data-driven.
One other generally appreciated ingredient is Meltwater’s intuitive interface and workflows. Many reviewers point out that even these with prior expertise in related instruments discover the platform straightforward to navigate, permitting them to get began rapidly with out a steep studying curve.
Customers often spotlight the platform’s analytics and reporting capabilities. Evaluations observe that Meltwater permits them to trace efficiency metrics, measure engagement traits, and visualize information in ways in which simplify strategic planning and decision-making.
A function that I discovered noteworthy from opinions is the contact administration database. Many customers talked about that Meltwater gives sufficient contact info to assist outreach efforts, even when some emails often should be supplemented with guide follow-ups. This helps streamline PR campaigns and saves time for groups managing a number of contacts.
Analyzing broader evaluation traits, the search perform is mostly considered sturdy. Some reviewers point out minor limitations, corresponding to the shortcoming to make use of an AND operator for beats, however most really feel that the device nonetheless gives the insights they want with out relying closely on exterior options.
On the flip aspect, I’ve come throughout dissatisfaction round contact administration. Some reviewers have famous lacking or incorrect emails and gaps within the database, which might impression focused outreach efforts. That mentioned, many additionally level out that Meltwater gives sufficient baseline info to assist campaigns, usually supplemented with guide follow-ups or different instruments.
Customers additionally point out the e-mail sending function. Some report that it lacks full customization for bulk emails, which might restrict flexibility and should not go well with groups anticipating superior personalization. Even so, most reviewers agree that the function nonetheless helps efficient outreach via streamlined workflows and enough contact info, making it a greater match for groups that prioritize simplicity over intricate e-mail design.
Primarily based on suggestions I gathered from G2 customers, Meltwater is valued for its Discover perform, greatest time to put up suggestions, intuitive interface, analytics and reporting, sturdy search, and phone administration options. Its mixture of actionable insights, data-driven suggestions, and user-friendly design makes it an indispensable platform for PR and social media administration.
What I like about Meltwater:
- Meltwater makes it straightforward to watch conversations, monitor traits, and optimize engagement, and customers on G2 second this.
- Options just like the Discover perform, “greatest time to put up” suggestions, and the intuitive interface assist groups make data-driven choices and get began rapidly, a function that G2 customers additionally spotlight.
What G2 customers like about Meltwater:
“Meltwater gives us with invaluable information and insights. With the Discover perform, we are able to monitor on-line conversations about our group and associated areas, whereas additionally evaluating these discussions to competitor exercise and analyzing traits over completely different time durations. My favourite function, nevertheless, is the “greatest time to put up” suggestions throughout the Interact perform. By analyzing our viewers’s exercise and peak on-line occasions, Meltwater suggests optimum posting occasions, considerably boosting our engagement throughout all social media platforms.”
– Meltwater Evaluate, Megan D.
What I dislike about Meltwater:
- A number of customers have famous that contact data aren’t at all times correct, with occasional lacking or outdated e-mail addresses. G2 customers acknowledged this however talked about that the platform nonetheless gives sufficient info to assist outreach.
- Customers have famous a difficulty with the e-mail sending function, because it lacks full customization for bulk emails; nevertheless, additionally they consider that the workflows stay efficient for outreach.
What G2 customers dislike about Meltwater:
“The backend of the platform remains to be difficult, however I haven’t got a lot productive suggestions on the way to make it higher. It is top-of-the-line merchandise of its sort available on the market, however utilizing it might actually, as at all times, be improved.”
– Meltwater Evaluate, Carter C.
Your on-line status shapes first impressions. See which ORM instruments assist you to monitor mentions, handle opinions, and keep answerable for your model narrative.
4. Brandwatch: Finest for AI-powered shopper intelligence
Brandwatch is acknowledged as a complete resolution for monitoring social media, promoting, publishing, viewers analytics, and buyer information. Many reviewers observe that groups depend on it to trace model mentions, measure marketing campaign efficiency, and generate actionable insights throughout a number of channels.
One function that often stands out is the benefit of integration with present workflows. Customers usually point out that after some preliminary coaching, the platform suits seamlessly into administration processes, permitting groups to undertake it with out main disruptions.
I’ve seen that reviewers constantly reward analytical capabilities. Many spotlight the flexibility to generate detailed reviews and monitor content material efficiency throughout a number of channels, which allows groups to make data-driven choices and optimize their campaigns.
One other generally talked about power is the Interact module. Customers observe that it allows monitoring of name mentions and conversations they may in any other case miss, serving to groups preserve well timed and related engagement with their viewers.
Content material publishing and scheduling additionally obtain constructive mentions. Reviewers spotlight that managing a number of social accounts from a single platform saves time and ensures constant messaging throughout channels.
Collaboration options are additionally often praised. Many customers observe that group roles, shared dashboards, and job administration make it simpler to coordinate campaigns and preserve alignment throughout groups.
Customizable dashboards and reporting are one other space the place reviewers see worth. In keeping with suggestions, these dashboards make insights straightforward to interpret and actionable, successfully supporting KPI monitoring and management reporting.
Some reviewers point out that new customers may have time to get snug with Brandwatch’s analytics and reporting options. Many additionally observe that the platform’s coaching sources and assist assist make this transition smoother.
A number of customers have reported occasional lag or syncing points with particular social platforms. Whereas this will briefly disrupt workflows, most customers contemplate these points minor in comparison with the general worth of the platform, and say they grow to be simpler to handle with common use.
All in all, based mostly on suggestions from G2 customers, Brandwatch is extensively appreciated for its seamless integrations, analytical capabilities, Interact module, content material publishing, collaboration instruments, and customizable dashboards.
What I like about Brandwatch:
- Brandwatch integrates easily into present workflows, and it seems that G2 customers share an identical sentiment about how simply groups can undertake it.
- Analytics and reporting capabilities assist monitor content material efficiency and optimize campaigns, one thing reviewers often spotlight.
What G2 customers like about Brandwatch:
“The Planner function in Brandwatch is excellent. It provides our complete group—and the broader enterprise clear visibility into all scheduled content material each day. The built-in approval workflow is seamless, making collaboration straightforward and guaranteeing every thing is completely tailor-made earlier than it goes reside.”
– Brandwatch Evaluate, Amanda H.
What I dislike about Brandwatch:
- I seen that new customers may have time to grow to be snug with analytics and reporting, and G2 reviewers have additionally highlighted this. Many additionally talked about that Brandwatch’s coaching sources and assist make the transition simpler.
- I additionally noticed occasional lag or syncing points with sure social platforms, which reviewers famous; nevertheless, most contemplate these minor and manageable, given the platform’s total worth.
What G2 customers dislike about Brandwatch:
“As a department supervisor of an property company, it will be extra useful to have a full cell app so I can handle issues on the go. The one different adverse I’ve discovered is that navigating the pictures and including textual content to them could be fairly fiddly and time-consuming. However I’ve by no means been nice with expertise, so which may simply be me.”
– Brandwatch Evaluate, Aaron D.
5. Statusbrew: Finest for collaborative listening and response workflows
Statusbrew is valued as a complete platform for businesses and companies to plan content material, handle communities, collaborate with groups, and analyze social media efficiency. In keeping with G2 Knowledge, 58% of companies use Statusbrew to streamline social media administration and assist data-driven decision-making.
One function that often stands out is the mini-tutorials that seem when clicking on every icon. Reviewers usually observe that these tutorials assist customers perceive every device and discover platform options extra successfully, making the training course of smoother and lowering onboarding challenges.
I’ve seen that customers often reward the AI Assistant. In keeping with suggestions, it gives artistic ideas for textual content and content material, enabling groups to generate concepts rapidly and preserve engagement with minimal guide effort.
One other generally highlighted power is the social media efficiency reviews. Many customers point out that the reviews are sensible and visible, giving groups the info they should analyze efficiency and enhance technique throughout a number of channels.
Reviewers level out the advantages of content material scheduling and planning. Having the ability to plan and publish posts throughout platforms from a single dashboard is commonly described as a significant time-saver that helps preserve constant messaging.
Collaboration options additionally obtain frequent mentions. G2 customers observe that group workflows, job assignments, and shared calendars make coordinating campaigns and managing a number of contributors extra environment friendly.
Superior analytics and reporting are one other space the place reviewers see worth. Many spotlight that these instruments allow groups to make data-driven choices and optimize social methods in actual time, enhancing total marketing campaign effectiveness.
I’ve gathered from some G2 customers that the preliminary setup can really feel a bit heavy as a result of platform’s depth, particularly round automation and workflow administration. Some customers, nevertheless, observe that mini tutorials and sturdy assist assist them stand up to hurry.
Some G2 reviewers famous that the cell app can often lag and provides restricted performance for scheduling or enhancing posts on the go. Many customers nonetheless praised its comfort for monitoring exercise and staying linked with their social media accounts from anyplace.
General, Statusbrew is extensively appreciated for its mini tutorials, AI Assistant, efficiency reporting, content material scheduling, collaboration options, and superior analytics.
What I like about Statusbrew:
- The mini tutorials make exploring the platform simpler and cut back onboarding challenges; plainly many G2 customers agree that this protects time.
- The AI Assistant provides artistic content material ideas and helps preserve engagement, a function reviewers often spotlight.
What G2 customers like about Statusbrew:
“Statusbrew is maybe one of many easiest and most user-friendly social media platforms out there right now, providing complete options for managing social media streams. It makes it straightforward to handle a number of accounts, customise put up timing, and rapidly schedule content material utilizing a queue system for particular days. The platform consists of built-in analytics, direct posting to Instagram (together with Tales), group administration instruments, and extra, supplied you are on a plan that features these options. General, Statusbrew has been my favourite social media administration device for its simplicity and core performance, although it does fall brief in a couple of key areas.”
– Statusbrew Evaluate, David A.
What I dislike about Statusbrew:
- The preliminary setup can really feel a bit heavy due to the platform’s depth, and different G2 customers have talked about this too, although additionally they level out that tutorials and assist assist ease the method.
- The cell app can lag and has restricted performance for enhancing or scheduling posts on the go. G2 reviewers have additionally seen this, however many really feel it’s nonetheless adequate for fundamental administration duties.
What G2 customers dislike about Statusbrew:
“Statusbrew is nice for Fb and LinkedIn posts, and we use it commonly for these two channels. Nevertheless, it doesn’t work nicely with Threads and doesn’t assist Bluesky in any respect, which is disappointing. I’d give it a a lot greater ranking if these platforms have been higher supported.”
– Statusbrew Evaluate, Jens N.
6. Status: Finest for combining social listening with evaluation administration
Status is well known for serving to corporations measure, handle, and scale their model efficiency in real-time. Many reviewers spotlight that groups use the platform to streamline evaluation administration, monitor model sentiment, and acquire actionable insights that enhance buyer belief and loyalty.
One function that often receives reward is automated evaluation gathering. Customers observe that it’s straightforward to gather opinions throughout a number of platforms, guaranteeing suggestions is captured promptly. The evaluation feed itself is commonly described as clear and intuitive, permitting groups to view and handle incoming suggestions effectively.
I’ve seen that G2 customers usually name out the platform’s report filtering capabilities. Having the ability to rapidly filter sections of reviews permits groups to deal with the insights that matter most, saving time and lowering effort in navigating irrelevant information.
One other generally appreciated ingredient is buyer assist. Reviewers often describe the group as responsive, educated, and proactive in helping with setup, troubleshooting, and greatest practices, which provides worth to the general expertise.
Many customers spotlight real-time status monitoring as a standout function. Having the ability to monitor modifications in sentiment and rankings as they occur helps groups reply rapidly to each constructive and adverse suggestions, giving them an edge in sustaining a robust model picture.
Ease of use and an intuitive design are additionally generally talked about. Dashboards and navigation are sometimes described as simple, enabling new customers to get began rapidly with out in depth coaching or onboarding.
Integration with core enterprise instruments is one other profit reviewers observe. Whereas some customers would love much more integrations, corresponding to connecting with platforms like Glassdoor, present integrations with CRM and advertising and marketing programs are seen as adequate to tie status metrics to broader enterprise outcomes.
On the flip aspect, I’ve seen some customers point out points with efficiency and dashboard responsiveness. Dashboards could be sluggish to load, and choosing dates could really feel unintuitive at occasions. These feedback are extra frequent amongst groups anticipating on the spot responsiveness. Many reviewers observe that the platform’s total design nonetheless permits entry to key insights with out main disruption.
Status is valued for its automated evaluation gathering, clear evaluation feed, report filtering, responsive buyer assist, real-time monitoring, and intuitive design.
What I like about Status:
- Automated evaluation gathering makes it straightforward to gather suggestions throughout platforms, and it seems that many G2 customers share an identical sentiment concerning the time it saves.
- Actual-time status monitoring and intuitive dashboards assist groups reply rapidly to modifications in sentiment, one thing I’ve seen reviewers spotlight usually.
What G2 customers like about Status:
“The software program is simple to navigate and quite simple to log into. When making an attempt to view particular info from the reviews, it’s straightforward to filter the sections you want to see. I exploit this nearly day by day to trace and monitor all of the opinions coming in for our enterprise. I’ve rarely needed to contact buyer assist as a result of every thing has labored completely, however when I’ve, the reside chat function was easy and efficient.”
– Status Evaluate, Adam F.
What I dislike about Status:
- I seen that dashboards can generally be sluggish, and choosing dates isn’t at all times intuitive. It seems that different G2 customers have talked about related points, though they nonetheless discover the insights accessible.
- I seen that integrations could possibly be expanded past the present CRM and advertising and marketing programs, and reviewers additionally point out this. Nonetheless, many customers, particularly small to mid-sized groups, discover that the platform meets most of their enterprise wants.
What G2 customers dislike about Status:
“There are a couple of areas that could possibly be improved, however my predominant gripe isn’t with the ability to add new customers in bulk myself. Having to undergo assist for these requests can usually take longer than I’d like, but it surely’s acceptable.”
– Status Evaluate, Avery S.
7. Agorapulse: Finest for good listening with built-in scheduling
Agorapulse provides publishing, reporting, monitoring, and group collaboration instruments, making social media administration easier and extra environment friendly.
In keeping with G2 Knowledge, 86% customers respect with the ability to entry customized reviews and dashboards to measure social exercise and engagement alternatives. I discovered that many groups depend on it to consolidate social media metrics, streamline content material planning, and handle viewers engagement from a single platform.
One function that constantly stood out to me is reporting. Many reviewers talked about that the customizable weekly and month-to-month reviews enable them to consolidate metrics throughout all platforms, making it straightforward to current clear, actionable information to management.
I seen frequent reward for scheduling capabilities. Customers highlighted how planning content material days upfront, quite than posting in actual time, saves vital time and ensures consistency throughout channels.
One other frequent thread in opinions is the cell app. Customers mentioned it permits them to seize and share content material on the fly, making it invaluable for groups that have to put up well timed updates or reply rapidly to traits.
Monitoring and inbox administration additionally acquired constructive mentions. Many reviewers appreciated how Agorapulse centralizes messages, feedback, and mentions, serving to groups keep on high of engagement effectively.
Collaboration options are one other robust level. Customers famous that shared calendars, group roles, and job assignments make it straightforward to coordinate campaigns and handle a number of contributors seamlessly.
Lastly, the platform’s ease of use was highlighted. Reviewers famous that the interface is intuitive, lowering the training curve for even new group members to social media administration platforms.
I seen a few frequent drawbacks throughout G2 opinions. One is that some superior metrics and report customization choices are restricted, significantly for comparative or segmented reviews. Whereas this may occasionally not meet the wants of extremely data-driven groups, many customers appreciated that the core reporting options stay clear, actionable, and simple to make use of for many situations.
One other space reviewers highlighted is that message response workflows and content material ideas could possibly be enhanced, for instance, with AI-driven subject concepts based mostly on social networks, positioning, or audience. Even so, Agorapulse nonetheless helps groups effectively handle engagement and plan content material.
General, G2 reviewers worth Agorapulse for its reporting, scheduling, cell app, monitoring, collaboration instruments, and ease of use.
What I like about Agorapulse:
- Reporting is customizable and helps consolidate metrics throughout platforms, and plenty of G2 customers appear to agree that it makes presenting information simpler.
- Scheduling, cell app options, and inbox administration streamline content material planning and engagement, one thing reviewers often spotlight.
What G2 customers like about Agorapulse:
“A substantial time-saver because of Agorapulse, which aggregates our greater than 60 social media pages, particularly with the sorted inbox and options corresponding to response templates, in addition to content material scheduling (modifying visuals and captions by profile, hashtag teams, and so forth.). It is an indispensable day by day device that may be very straightforward to make use of and much forward of the competitors by way of interface and expertise. The relationships with the assist groups are as common as they’re enriching.”
– Agorapulse Evaluate, Jean-Baptiste C.
What I dislike about Agorapulse:
- Superior metrics and report customization could be restricted, and G2 customers have additionally talked about this. Others observe that the core reporting options are nonetheless clear and actionable, making them a very good match for groups that prioritize simple visibility over advanced dashboards.
- Message response workflows and content material ideas could possibly be strengthened, and reviewers level this out as nicely; nevertheless, additionally they observe that the platform nonetheless helps groups handle engagement successfully.
What G2 customers dislike about Agorapulse:
“There are some facets I want have been simpler to customise, like labels, and it will be nice to have an integration that helps hyperlinks in Fb and Instagram Tales. I additionally want Pinterest reporting have been out there. Having the ability to batch-label a gaggle of posts would save time, and I’d like to hear for key phrases throughout extra platforms.”
– Agorapulse Evaluate, Lindsey C.
8. YouScan: Finest for visible social listening and picture recognition
YouScan is acknowledged as a next-generation, AI-powered social listening platform. Many customers depend on it to watch model status, monitor opponents, and derive actionable insights for campaigns throughout a number of channels.
One function that often stands out is status monitoring. Reviewers usually point out that the platform allows fast responses to mentions throughout social media and on-line media, serving to groups preserve model belief and engagement.
I’ve seen that customers often reward competitor monitoring. Many reviewers spotlight that monitoring opponents’ exercise permits them to undertake greatest practices or keep away from potential pitfalls in their very own campaigns.
One other generally appreciated ingredient is analytics dashboards. Customers observe that YouScan’s deep analytics and visually intuitive dashboards make it simpler to grasp traits, measure efficiency, and construct strategic communication plans effectively.
Sentiment evaluation can be often talked about as a beneficial function. In keeping with G2 Knowledge, 89% customers worth that it permits groups to rapidly gauge public notion and modify messaging accordingly.
Collaboration options are one other power reviewers spotlight. Many point out that sharing insights and coordinating responses throughout groups helps streamline social listening efforts and ensures alignment.
Ease of knowledge visualization got here up repeatedly in opinions. Customers usually reward clear, customizable graphs, charts, and dashboards that assist groups rapidly translate insights into actionable methods.
I’ve seen that some customers categorical considerations concerning the accuracy of sentiment evaluation. Sometimes, the system misinterprets the emotional tone of feedback, necessitating guide intervention, which can be extra vital for groups that rely closely on exact emotional categorization. Nonetheless, reviewers emphasize that the general insights stay extremely beneficial.
One other facet to contemplate, talked about by some reviewers, is the dearth of a local response function. Presently, YouScan excels at monitoring, however the potential to answer on to mentions from throughout the platform would improve its utility. That mentioned, customers constantly spotlight that monitoring and analytics capabilities are extremely efficient on their very own.
General, in line with G2 suggestions, YouScan is extensively valued for its status monitoring, competitor monitoring, analytics dashboards, sentiment evaluation, collaboration options, and information visualization.
What I like about YouScan:
- Status monitoring allows groups to reply rapidly to mentions and preserve model belief, and it seems that many G2 customers agree.
- I like that competitor monitoring, analytics dashboards, and sentiment evaluation present actionable insights and assist technique, one thing reviewers often spotlight.
What G2 customers like about YouScan:
“The demo information simply is smart, no have to continuously faux or preserve advanced datasets. Importing tables is simple and helps cohesive storytelling. The platform is logical to make use of, simple to manage, and the click-to-play and refresh options are good for non-technical customers. I completely love the flexibility to create customized tales and preserve a non-public library that’s not accessible to the whole group. I am simply beginning to discover Dwell & Seize, however the choice to tailor tokens as an SE, whereas having a lot of the heavy lifting dealt with by the admin, is a scalability dream.”
– YouScan Evaluate, Izabella D.
What I dislike about YouScan:
- G2 suggestions notes that sentiment evaluation can often
misread tone; nevertheless, most say the general insights stay beneficial. - Some customers point out that there’s no native response function throughout the platform, which can be a priority for groups searching for an all-in-one engagement device. However many really feel that monitoring and analytics capabilities are extremely efficient on their very own.
What G2 customers dislike about YouScan:
“There’s undoubtedly a studying curve, particularly in the case of establishing queries and filtering information successfully. Some options aren’t instantly intuitive, so onboarding new group members can take a little bit of time.”
– YouScan Evaluate, Verified Person in Leisure, Journey & Tourism
9. Brand24: Finest for real-time alerts and sentiment evaluation
Brand24 is acknowledged as a complicated social media monitoring device that gives AI-powered reviews and actionable insights. Many customers depend on it to trace model mentions, analyze suggestions, and optimize campaigns throughout a number of channels.
One function that often stands out is centralized model monitoring. Reviewers usually point out that having all model mentions in a single place makes it straightforward to remain on high of conversations and handle status effectively.
I’ve seen that customers usually reward the real-time suggestions and response capabilities. In keeping with a number of opinions, the platform permits groups to rapidly analyze buyer sentiment and reply promptly, serving to to enhance engagement and belief.
One other generally highlighted power is the usage of automated reporting and AI-powered insights. Reviewers often observe that these options save vital time on guide evaluation, optimize campaigns, and assist the creation of customer-focused content material.
Key phrase and filter customization can be often talked about as a professional. Customers spotlight that the flexibility to fine-tune monitoring parameters ensures essentially the most related information is captured for actionable insights.
Collaboration options additionally obtain constructive mentions. Many reviewers observe that group sharing, coordinated responses, and aligned status administration methods make working collectively extra environment friendly.
Ease of integration with different instruments is one other power reviewers point out. Connecting Brand24 with reporting or analytics programs helps streamline workflows and ensures insights are actionable throughout groups.
Some customers talked about that the platform’s reporting choices can really feel restricted for extremely detailed or segmented evaluation. Even so, reviewers observe that Brand24’s core reporting options stay clear, actionable, and simple to make use of for many situations.
One other minor concern is the limitation of historic information. Brand24 shops collected mentions for a few 12 months, which can limit long-term evaluation. Even so, many customers discover that the platform gives adequate information to handle status and optimize campaigns successfully.
General, based mostly on suggestions from G2 customers, Brand24 is extensively valued for its centralized model monitoring, real-time suggestions, automated reviews, key phrase customization choices, collaboration options, and seamless integration capabilities.
What I like about Brand24:
- Centralized model monitoring makes it straightforward to trace mentions and handle status, and it seems that many G2 customers share this sentiment.
- Actual-time suggestions, automated reviews, and AI-powered insights assist groups save time and optimize their campaigns, a function reviewers often spotlight.
What G2 customers like about Brand24:
“Essentially the most helpful facet of Brand24 was not solely its potential to watch all mentions and interactions in actual time, but in addition its use of AI to interpret them and perceive their true impression. Moreover, the assist from the Brand24 employees is a superb benefit, as they supplied on the spot options and gave us the arrogance wanted to grasp the device deeply. 10/10.”
– Brand24 Evaluate, Teodoro G.
What I dislike about Brand24:
- Organising key phrases and filters can have an preliminary studying curve, and G2 customers have additionally pointed this out; nevertheless, most say the platform turns into intuitive as soon as it’s correctly configured.
- G2 reviewers point out that historic information is restricted to a few 12 months, however many really feel there’s nonetheless sufficient info to handle status and optimize campaigns successfully.
What G2 customers dislike about Brand24:
“It will be nice to have export capabilities that enable producing a spreadsheet of a number of model mentions. Moreover, integration with Threads could be a beneficial addition as one other information supply.”
– Brand24 Evaluate, Shay T.
10. Vista Social: Finest for reasonably priced monitoring and scheduling
Vista Social is acknowledged as a contemporary all-in-one social media platform. Many customers depend on it to centralize engagement, automate responses, and generate actionable insights throughout a number of social channels.
One function that often stands out is centralized inbox administration. Reviewers usually point out that it’s straightforward to view messages and reply to feedback or DMs throughout Fb, Instagram, TikTok, LinkedIn, and Threads from a single dashboard, serving to groups handle communications extra effectively.
I’ve seen that customers often reward automated responses. In keeping with suggestions, having this function constructed instantly into the platform saves vital time and eliminates the necessity to use a number of apps for message administration.
One other generally highlighted power is analytics and reporting. Many reviewers observe that Vista Social’s in-depth evaluation instruments assist groups perceive which content material is performing greatest, measure engagement, and optimize social media methods successfully.
Content material scheduling and publishing additionally obtain constructive mentions. Customers spotlight that planning and posting content material throughout platforms from one platform improves consistency and reduces guide effort, making campaigns simpler to handle.
Collaboration options are sometimes praised as nicely. Reviewers often point out that group workflows, job assignments, and shared dashboards make coordinating campaigns and managing a number of contributors extra environment friendly.
Ease of navigation, as soon as acquainted, is one other recurring theme. Whereas G2 customers initially take a while to get used to the device, they respect the coaching movies, pop-ups, and responsive assist that assist them stand up to hurry rapidly.
I’ve seen some customers categorical considerations across the preliminary setup and error dealing with. Organising profiles isn’t at all times intuitive, and fixing errors could be complicated at first. Nevertheless, many reviewers spotlight how-to guides, coaching movies, and pop-ups make onboarding manageable.
One other level to contemplate is the inbox function. Some reviewers report that LinkedIn feedback can often be misclassified as messages, and new engagement updates could also be barely delayed. Even so, most customers observe that these points don’t considerably impression total workflow or engagement administration.
General, based mostly on suggestions I gathered from G2 customers, Vista Social is extensively valued for its centralized inbox, automated responses, in-depth analytics, content material scheduling, collaboration options, and ease of navigation.
What I like about Vista Social:
- The centralized inbox makes it straightforward to handle messages and feedback throughout a number of platforms, and plenty of G2 customers appear to really feel the identical.
- Automated responses save time and cut back the necessity for a number of apps, a function that reviewers often spotlight.
What G2 customers like about Vista Social:
“I appreciated that I can use only one device for all my social media profiles, that it connects with Canva, the place my content material designs are, and that the report was very helpful to indicate progress. It took only a fast tutorial to be taught the way it operates. The inbox supervisor saves time over utilizing Fb, since every thing is true there and there isn’t any switching time. Replying to opinions was one thing I used to place off, however no extra! I intention to make use of DM automations sooner or later. For now, I’m very proud of all these options. Social listening can be a helpful function for model status.”
–Vista Social Evaluate, Jennifer L.
What I dislike about Vista Social:
- G2 customers have talked about that the preliminary setup and error dealing with could be complicated. Nevertheless, additionally they observe that coaching movies and guides make onboarding extra manageable.
- LinkedIn feedback can generally be misclassified, and engagement updates could also be barely delayed. Reviewers have identified these points, however most really feel that they don’t considerably disrupt workflows.
What G2 customers dislike about Vista Social:
“What I don’t like as a lot is that a number of the extra superior instruments, like bulk scheduling or deeper analytics, are solely out there within the costlier plans. Additionally, the cell app nonetheless feels a bit restricted in comparison with the desktop model, which could be annoying after I’m engaged on the go.”
– Vista Social Evaluate, Markus B.
Social media listening instruments: Often requested questions (FAQs)
Have extra questions? Discover the solutions beneath.
Q1. What are the best-rated social media monitoring instruments?
Prime-rated instruments embody Sprout Social, Brandwatch, and Meltwater. These platforms are praised for correct sentiment evaluation, multi-platform protection, and detailed reporting dashboards.
Q2. What are one of the best social media listening instruments for small companies?
Vista Social and Brand24 are nice picks for small companies. They provide core monitoring options, corresponding to model mentions, sentiment monitoring, and competitor evaluation, at accessible value factors.
Q3. What are the highest social media monitoring apps for advertising and marketing groups?
Hootsuite and Sprout Social lead right here. Each instruments assist advertising and marketing groups monitor model efficiency, marketing campaign hashtags, and viewers engagement—all from a unified dashboard.
This fall. What are the top-rated apps for social media monitoring?
Extremely rated platforms embody:
- Agorapulse – recognized for robust engagement and inbox instruments
- Brandwatch – nice for superior information evaluation
- Status – ideally suited for multi-location companies managing model status
Q5. What’s one of the best software program for monitoring social media mentions?
Brand24 is very efficient at real-time point out monitoring. It scans information websites, blogs, boards, and social platforms to warn you at any time when your model, opponents, or key phrases are talked about.
Q6. What is very really helpful social media listening software program?
Meltwater and Brandwatch are often really helpful for his or her complete world information protection, AI-powered insights, and talent to trace traits throughout information and social media in real-time.
Q7. What’s the greatest platform for social media listening for businesses?
Sprout Social is agency-friendly, providing options corresponding to consumer reporting, approval workflows, and group roles. Statusbrew can be common amongst businesses for its scalable listening and publishing capabilities.
Q8. What’s an reasonably priced social media listening service?
YouScan and Vista Social supply robust core options, corresponding to sentiment evaluation, visible recognition, and reporting, at a cheaper price level—ideally suited for groups with tight budgets.
Q9. Which social media listening device is greatest for retail?
Status is purpose-built for retail and multi-location manufacturers. It focuses on managing buyer opinions, native social mentions, and store-level sentiment throughout channels.
Q10. What are one of the best social media analytics instruments for 2026?
The highest analytics instruments for 2026 embody:
- Sprout Social – complete insights throughout platforms
- Agorapulse – detailed efficiency and ROI monitoring
- Brandwatch – superior analytics powered by AI and visible dashboards
Cease! Do not tweet into the void!
Skipping a social media listening device means you’re flying blind whereas your clients are virtually yelling their opinions on-line.
With out it, you miss traits, ignore suggestions, and let opponents swoop in with higher responses. The correct device helps you tune in, spot patterns, and truly hear what your viewers cares about.
So cease guessing and begin listening, right now.
Is listening sufficient? Probably not. Think about using a social media administration platform to show these insights into motion.
