The world is shifting the 9-5 as we all know it. AI is threatening job positions, there are layoffs, recessions are looming, and in the meantime, the worth of every little thing goes up.
We’ve been saying this for years, however your life expertise, your ardour, and your abilities is perhaps your greatest security web, and your finest alternative for revenue going ahead.
Should you’re not cashing in on what you’re keen on doing and what you already know, then you could possibly be leaving quite a lot of potential on the desk!
We’ve been big proponents of beginning one thing of your individual — one thing that’s yours and might’t be taken away from you.
That is what we’ve believed because the begin of Goats On The Highway — wayyyy again in 2012 (yeah we’ve been round for awhile!)
However, it’s particularly related lately.
The reality is, quite a lot of what we used to depend on — secure jobs, regular revenue, predictable progress — feels fairly shaky proper now.
However, don’t fear, it’s not all doom and gloom! There’s a method so that you can overcome these challenges, which is what I’ll get into on this article.
Most individuals suppose they want extra credentials to start out an internet model. And really, that is the place most individuals get caught —spending time on certifications, ready till they’ve a much bigger following, and taking extra programs to be taught extra concerning the subject that they already know!
However the fact is:
You’re already sitting on one thing individuals would pay to be taught — you simply don’t notice how helpful it’s (but)!
We’ve helped greater than a thousand individuals begin on-line manufacturers round their passions, abilities and experiences, based mostly on what they already know.
Which means, they didn’t need to spend tons of time including extra to their plate…we merely helped them unpack the gold that was already there.
Your area of interest. Your superb thought. Your subsequent transfer…it’s discovered inside your abilities, your experiences, and your passions.
Should you’re eager about creating one thing of your individual (as a aspect hustle, or as a full-time gig), and need to flip your experience into revenue, that is the place to start out.
The three Buckets: Begin With What You Already Have
Should you’re uncertain about what area of interest to choose or what sort of enterprise to start out, right here’s the framework we’ve personally used to provide you with our worthwhile concepts through the years, and it’s what we educate our shoppers as properly.
It’s constructed on 3 ‘buckets’ that all of us have entry to — regardless of your background, job title, or degree of expertise.
Observe: we go deeper into this and actually provide help to slim down your thought in our Area of interest Readability Program.
Bucket #1: Expertise & Data
That is the data you’ve accrued through the years. Expertise you’ve discovered by your profession, faculty, certifications, coaching, self-education…and even simply trial and error.
You won’t consider it as particular, as a result of it comes naturally to you now. However to another person, it’s precisely what they need assistance with.
Listed here are a number of examples:
Possibly you’ve…
- Mastered Excel spreadsheets, and also you’ve constructed customized templates that save hours each week.
- Turn into an knowledgeable in designing logos, modifying resumes, or organizing digital information.
- Found out methods to run a worthwhile Airbnb
- Cracked the code on methods to develop a YouTube channel.
- Found out a productive workflow and methods to repurpose one video into every week’s price of content material.
- Been (or at present are) a venture supervisor, realtor, skilled chef.
- Been licensed for educating, teaching, being a private coach, or a yoga teacher.
- Mastered information entry, bookkeeping, or utilizing accounting software program like QuickBooks.
- Skilled new crew members and beloved breaking down advanced duties into easy steps.
- Ran inside occasions, team-building actions, and even organized workplace potlucks — and other people noticed you because the “glue.”
All of those abilities, all of this information that you’ve, can all be changed into your individual enterprise. It’s simply taking what you already do and already know, and deciding that you just need to create one thing of your individual.
Listed here are a number of real-life examples from our shoppers:
- Self-Made Millionaire and Finance Mentor turned private coach to assist inexperienced persons put money into the inventory market and construct wealth
- Licensed Yoga and Breathwork Teacher and Private Coach teaching girls in midlife to search out bodily, emotional and religious concord within the subsequent chapter of their lives.
- Actual Property Investor and Landlord of 15 years teaching new landlords on getting began and handle their properties with confidence
Different Examples:
- Morgan Overholt was a burned-out graphic designer and stop her 9-5 to freelance full time and switch her design abilities right into a $100,000 per yr enterprise.
- Ali Abdaal was a physician who had to make use of productiveness hacks simply to outlive his demanding work. When he realized different individuals might use his instruments in all areas of life, he stop his job to show it on-line and now earns over $4 million per yr.
- Greg Langstaff was a profession advisor and recruiter who stop his job to show othe individuals what to not do when going to job interviews. Now he makes relateable and humorous movies on tiktok and now runs a multi-6-figure enterprise providing resume critiques, and promoting programs and training.
Right here’s the factor:
What you understand how to do — whether or not it’s out of your job, your aspect hustle, or your individual curiosity through the years — can grow to be the inspiration of your area of interest.
What feels apparent, simple, or boring to you, may very well be life-changing to another person who’s caught, confused, or overwhelmed. And so they simply don’t know the place to start out.
We see this on a regular basis. Individuals turning on a regular basis abilities into companies — educating what they already know. You don’t must be taught one thing new to get began. You simply must discover ways to package deal what you already know in a method that helps others.
Bucket #2: Life Experiences & Your Private Story
Most of the time, probably the most highly effective enterprise concepts don’t come from a job or a level — they arrive from what you’ve lived by…your story.
For us personally, there are a number of key life experiences that we’ve already changed into revenue — and will simply do once more.
The largest one was taking the leap to grow to be entrepreneurs. To be our personal boss. We knew we have been meant for extra and believed there needed to be a technique to do significant work we really loved.
And that perception is what attracts individuals to our story — as a result of they really feel the identical method.
We took our lived expertise of build up 4 on-line manufacturers, and turned it into an impactful, worthwhile teaching enterprise that helps others do the identical.
That’s precisely what we educate inside our Creator Kickstarter Teaching Program. Your lived expertise can grow to be the enterprise you revenue from—identical to ours did.
All of us have chapters of our story that formed us (whether or not good or unhealthy), moments that pressured us to develop, adapt, or rebuild. Use these to your benefit and assist others who’ve been in your scenario.
Belief me, there are individuals looking for precisely that type of steering.
Listed here are a number of examples:
Possibly you’ve…
- Moved internationally and needed to navigate a brand new tradition, language, or authorized system from scratch.
- Modified careers a number of instances and discovered methods to reinvent your self — even when it was scary.
- Gone by burnout and overwhelm (in life or in your online business).
- Survived a divorce.
- Been by a trauma and have discovered hope and therapeutic.
- Had a serious identification shift and located your method by.
- Misplaced a bunch of weight and are happier, more healthy and extra assured than ever.
- Realized methods to handle cash after debt.
- Found out methods to co-parent peacefully.
- Realized methods to reside a satisfying life with power sickness.
- Navigated menopause and all of the bodily, emotional, and identification shifts that got here with it — and got here out extra grounded, assured, and related to your self.
- Left a high-demand profession to prioritize your psychological well being, and discovered methods to rebuild a life with extra time for household, peace, function, and presence.
- Took a leap into solo journey after a serious life change and found a deeper sense of confidence, pleasure, and self-trust.
- Supported a beloved one by dependancy, sickness, or grief and have become a gradual supply of energy of their unstable instances.
- Determined to cease people-pleasing, set boundaries, and rewire the way in which you present up in relationships, work, and your individual life
Listed here are a number of real-life examples from our shoppers:
- Downsizing her house and life for a retirement stuffed with alternatives and training girls methods to do the identical.
- Having the trait of an HSP (Extremely Delicate Particular person) and training girls on methods to navigate that.
- Being a child-free couple by alternative and constructing a group for others like them.
- Being an immigrant within the USA and training others to construct credit score and select the fitting bank cards.
- A religious Christian because the age of seven serving to households expertise a deeper relationship with the Lord by teaching, studying and memorizing Scripture
Different Examples:
- Lisa Johnson was a single mother within the UK, with £35,000 of debt. She bought by it and now sells programs and packages educating different individuals methods to earn revenue. She’s now earned over £16 million and has assisted greater than 50,000 entrepreneurs.
- Nadine Muller transitioned from a nursing profession to changing into a private health coach, ultimately shifting into on-line teaching. By leveraging her experiences and challenges, she constructed a multimillion-dollar teaching enterprise.
- Kiki Ayers confronted homelessness in Los Angeles however utilized her background in leisure reporting to determine a public relations agency. By sharing her story and experiences, she constructed a enterprise that generated about $3 million in 2024.
Right here’s the factor:
These life experiences aren’t simply private issues that occurred to you…what in the event that they occurred for you?
These instances in your life are full of classes, frameworks, and real-life instruments that different individuals desperately want. It might probably grow to be a shortcut, a roadmap, or a spark of hope for another person.
You don’t should be good or polished, you simply should be sincere. Not pretending you’ve got all of it found out, however being a number of steps forward and turning your journey into one thing that helps another person.
Having an impression and serving to others discover options to their issues is what constructing a model is absolutely about.
Bucket #3: Passions & Pursuits
Generally, your finest thought isn’t the factor individuals would discover in your résumé. It’s not your abilities and all of the data you’ve accrued…it’s really the factor you could possibly discuss for hours with out becoming bored!
It’s the subject that lights you up when somebody asks the fitting query. It’s one thing you’re at all times studying extra about — not as a result of it’s important to, however since you really need to.
Take Nick for instance, and his ardour is fly-fishing. It’s one thing he’s been doing since he was a child and would spend weekends out on the lake along with his Dad and Brother.
Fly fishing is one thing that he’s at all times studying extra about and perfecting. You’ll discover him holed up in his “mancave” tying flies, chatting with different fly-fishermen in his Viber group chat, or down by the river casting his rod!
It’s the curiosity that he might discuss for hours.
So, he began a fly-fishing model round his ardour in 2020 and grew it to a six-figure enterprise. Now, he makes cash creating content material whereas he’s fishing on the river! Undoubtedly dwelling his dream.
Listed here are some examples:
Possibly you…
- Geek out over matcha rituals and might’t get sufficient of it.
- Love journey hacking and discovering funds journey hacks.
- Are obsessive about meal prepping.
- Love all issues to do with make-up and wonder, or styling outfits.
- Are completely excited about biohacking, astrology, or productiveness instruments — and your mates come to you since you clarify it in a method that is smart.
- Are the go-to particular person in your group for planning the proper women’ journey.
- Are the most effective at organizing small areas.
- Are excited about all issues craft beer and have discovered methods to brew and make it your self.
- Love deep diving into human design and serving to associates perceive their charts in actual life.
- Are obsessive about cozy house vibes — from candle making to perfecting your Sunday reset routine.
These pursuits and passions are all issues that you could possibly flip into one thing that helps others and makes you cash.
Listed here are a number of real-life examples from our shoppers:
- A pair dwelling in NYC with a love for journey and their metropolis, working a journey planning enterprise and creating curated itineraries and journeys to NYC for busy professionals
- A travel-hacking knowledgeable serving to others plan journeys and expertise the world whereas spending much less
- A pair obsessive about fast getaways and never losing any day off, they share the most effective itineraries for 48 hour fast flip adventures
- A cat lover serving to different pet mother and father with their cat’s well being and weight reduction
- A lover of holistic methods and total wellness serving to distant employees escape digital overwhelm and simplify their life
Different Examples:
- Nick (of Goats On The Highway) turned his ardour for fly fishing into an internet model that helps inexperienced persons decide the fitting gear with out breaking the financial institution. That enterprise earned $8,440 on its twelfth month after launching!
- Joshua Weissman was a burned out chef who turned his love of cooking (notably fermentation) right into a multi-million greenback YouTube empire.
- Sandra James was laid off from her £50,000/yr job in monetary companies so she determined to show her love for cats right into a enterprise. She based The Cat Butler, an unique cat-sitting service within the UK. She launched it in 2015 and now it earns about £200,000 yearly.
Right here’s the factor:
Relating to passions and pursuits, you don’t should be an “knowledgeable”, you don’t must have a level or an enormous following.
You simply should be a number of steps forward of the particular person you’re serving to — and know and care sufficient concerning the subject to information them.
Should you love the subject and also you’re SO obsessed with it, and also you’re keen to point out up and share what you’ve discovered, somebody on the market will likely be so glad you probably did. Individuals are searching for somebody actual, somebody who will get it, and somebody who makes it really feel potential.
Cease Overthinking and Selected One Factor to Begin
You don’t should be an influencer, good at tech, or into advertising. Most of our shoppers aren’t. And really, most of them began with out having any thought of what they may share with the world!
Our shoppers are common individuals identical to you — aged 24 to 70. They’re vacationers, mothers, immigrants, {couples}, retirees, creatives, side-hustlers, and 9-5ers who lastly mentioned:
“I’m executed losing time build up another person’s enterprise. I need to create one thing that really has an impression. One thing I really like doing.”
If you wish to go deeper with every little thing you’ve discovered on this article, we’re right here to assist. Step one is arising along with your good area of interest and thought…one which’s aligned with you. One which will get you excited!
That’s what we assist you determine inside our Area of interest Readability Program. You’ll learn the way your abilities, life experiences and passions matter, and the way they are often packaged up and changed into an impactful model and product you can promote.
It’s your first step towards constructing one thing actual — from the life you’ve already lived.
Should you’re the kind of one who’s able to take the leap, wager on your self, and eventually construct one thing that displays who you actually are…you’re precisely who our full teaching program was made for. Click on right here to electronic mail us for info on our Creator Kickstarter program.
