In celebration of Black Historical past Month, I’m turning the highlight on the unimaginable type, innovation, and cultural influence that Africa and African Individuals have delivered to the world of trend — as a result of, let’s be trustworthy, the business could be fairly boring with out that brilliance.
African Prints
Vlisco African dashiki print. (Picture credit score: Perelman Museum, Philadelphia)
When somebody says “African costume,” most of us immediately image the dashiki—a wonderful, loose-fitting high that appears prefer it’s single-handedly maintaining the colour wheel in enterprise. However right here’s a twist: these vibrant prints you’re keen on didn’t really begin in Africa. Nope. They’ve received a worldwide backstory spicier than a pot of jollof rice.
African prints, also referred to as wax prints, are the economic descendants of historical batik patterns—hand-drawn, hand-blocked, and hand-dyed designs that go all the way in which again to Eighth-century China and India. By the thirteenth century, Java’s island artisans thought, “We will make this even higher,” and refined the approach to perfection. Quick-forward a number of hundred years, and two European corporations—ABC (a British wax-print maker that migrated to Ghana) and Vlisco (sure, the Dutch received in on it too)—ended up making a booming marketplace for these prints in West Africa round 1867.
Fashionable Wax Print by Vlisco. (Picture credit score: Perelman Museum, Philadelphia)
From there, the story solely will get extra trendy. African merchants, particularly powerhouse businesswomen lovingly known as “Mama Benz” (as a result of what else do you purchase with print cash however a Mercedes?), turned these patterns into cultural forex—every print carrying its personal identify, message, and temper.
Right this moment, throughout the U.S. and past, African prints are proudly worn as daring symbols of heritage, identification, and elegance—and so they proceed to mild up trend runways worldwide, proving as soon as once more that an excellent print by no means goes out of season.
African Head Wraps
Jele Head Wrap (Picture credit score: Oladimeji Odunsi)
One among Africa’s fiercest trend exports? The top wrap—also referred to as the top tie or head scarf, relying in your temper (or the climate). Worn for all the pieces from grocery runs to grand ceremonies, these headdresses are greater than equipment—they’re statements, standing symbols, and generally lifesavers on a foul hair day. Throughout the continent, they go by completely different names: the gele reigns supreme in West Africa, whereas in Southern Africa you’ll see the doek and duku including aptitude and a wholesome dose of angle to on a regular basis type.
Try this cool YouTube video to discover ways to tie 10 completely different variations of head wraps.
African Costume Symbolism
Males’s agabada (Picture credit score: Fikayo Aderoju) and Girls’s gomesi (Picture credit score: mywedding.co.ug)
African clothes isn’t nearly wanting fabulous (although it definitely does that); it’s a full-on dialog in material type. These daring patterns? They’re not random—they inform tales about religion, politics, and generally who you voted for. The colours aren’t any trend accident both: crimson brings drama as the colour of demise, inexperienced is principally nature’s fertility emoji, white retains issues pure and correct, and blue wears its coronary heart on its sleeve as the colour of affection. And let’s not overlook the regional wardrobes—West African males glide by of their majestic agbadas, whereas their East African counterparts hold it suave and breezy in kanzus. Overlook designer labels—these kinds are the heritage model. For girls, it’s the gomesi and the kanga (a colourful piece of printed cotton material with a border that’s wrapped across the physique).
African American Design Pioneers
Zelda Barbour Wynn Valdes
Zelda Barbour Wynn Valdes. (Picture credit score: blackthen.com)
Zelda Barbour Wynn Valdes wasn’t only a designer — she was a one-woman trend revolution wrapped in satin and elegance. The primary African American trend and costume designer and the primary Black designer to open her personal store in 1948, Valdes arrange “Chez Zelda” proper on Broadway in New York Metropolis. And her shopper record? A who’s who of mid‑century icons: Dorothy Dandridge, Josephine Baker, Marian Anderson, Ella Fitzgerald, Mae West, Ruby Dee, Eartha Kitt, and Sarah Vaughan — principally, when you may command a stage or a display screen, you in all probability wore Zelda.
Within the early Fifties, Life journal dubbed Valdes the “Black Marilyn Monroe,” a title she earned not for performing however for her skill to sculpt curves into couture. Then in 1958, when Hugh Hefner wanted somebody to dream up the primary Playboy Bunny costume, he known as Zelda. Her unique model? Taller ears, no frilly bow tie or cuffs — smooth, daring, and pure Valdes, earlier than the Bunny hopped into pop‑tradition historical past.
Ann Lowe
Ann Lowe. (Picture credit score: Nationwide Museum of African American Historical past and Tradition)
Ann Lowe, typically acknowledged as the primary outstanding Black American clothier, created couture-level robes for America’s social elite — together with Jacqueline Kennedy’s iconic 1953 wedding ceremony costume. Regardless of her distinctive expertise, rich shoppers often undervalued her work, haggling over costs and providing her solely a fraction of what they’d readily pay white designers or French couturiers. In consequence, Lowe typically bore vital monetary losses on her commissions. The Kennedy wedding ceremony robe, particularly, proved disastrous: a plumbing leak destroyed the costume and all of the bridal attendants’ robes simply ten days earlier than the ceremony. Undeterred, Lowe and her workforce remade each piece at her personal expense, a setback that price her over $2,000 — a loss she by no means disclosed to the Auchincloss household. Regardless of her artistry and perseverance, her contributions remained largely uncredited for many years.
Willi Smith and his mannequin sister Toukie Smith. (Picture credit score: Cooper Hewitt)
In 1976, designer Willi Smith didn’t simply launch a trend label — he launched a motion when he created WilliWear. By the mid-Eighties, he wasn’t simply sketching; he was stacking — over $25 million in gross sales, to be actual. Smith earned his title as one of the vital profitable African American designers in trend historical past, proving that nice type does pay the payments.
Quick ahead to 2020, when New York’s Cooper Hewitt Museum celebrated his genius with a retrospective exhibition titled Willi Smith: Avenue Couture — a becoming nod to the person who made downtown cool lengthy earlier than sneakers met the runway.
And right here’s a enjoyable private plot twist: again within the Seventies, Willi himself rescued me from a cringe-worthy, tomato-red sunburn whereas I used to be roasting poolside (quick asleep) on the Taj Mahal Lodge in Bombay. Style savior by day, literal savior by pool — now that’s a full-service designer.
Tracy Reese
Tracy Reese. (Picture credit score: Dimitrios Kambouris)
Tracy Reese was breaking obstacles earlier than it was trending. As the primary Black feminine designer to earn main recognition from the modern trend world, she launched her namesake label again in 1998—when dial-up web was nonetheless a factor. Now based mostly in Detroit, Reese has leveled up with a recent, ethically-minded model known as Hope for Flowers—as a result of apparently designing fabulous, size-inclusive garments and saving the planet is simply one other day on the workplace for her.
Virgil Abloh
Virgil Abloh 1980 -2023 (Picture credit score: Vogue.com)
Virgil Abloh was the uncommon type of clothier who handled boundaries like non-compulsory equipment. Educated as an architect (which explains why his hoodies had structural integrity), he constructed empires as an alternative of buildings—beginning with Pyrex Imaginative and prescient in 2012 and leveling as much as Off-White in 2013. Earlier than lengthy, he was directing menswear at Louis Vuitton, proving that streetwear couldn’t solely crash the gates of excessive trend but in addition redecorate the place. Abloh wasn’t simply blurring traces between trend, music, and design—he was doodling new ones in Helvetica and including zip ties for emphasis. His affect didn’t simply form wardrobes; it reshaped the very concept of what “luxurious” even meant.
Christopher John Rogers
Christopher John Rogers. (Picture credit score: Forbes.com)
Christopher John Rogers is a Black American clothier from Baton Rouge, Louisiana, who principally took Crayola, opera costumes, and Southern church realness, put them in a blender, and known as it pragmatic glamour. He launched his namesake label in 2016 and, in trend years, went from “who’s that child within the nook?” to “entrance‑row or bust” as considered one of New York’s most acclaimed younger designers.
In 2019, he snatched the highest prize on the sixteenth CFDA/Vogue Style Fund, formally becoming a member of the cool‑children desk alongside Proenza Schouler and Alexander Wang, however with approach higher colour blocking. His shopper record reads just like the Met Gala seating chart: Beyoncé, Rihanna, Woman Gaga, Lizzo, Michelle Obama, Zendaya, Tracee Ellis Ross, Gabrielle Union, Lil Nas X, and Kamala Harris have all stepped out in his work like strolling exclamation factors. Actually, Kamala Harris even selected a vivid purple Christopher John Rogers coat and costume for the 2021 inauguration, asserting to the world, “Sure, I’m making historical past—and I’m doing it in colour.” Since then, he’s picked up the CFDA Womenswear Designer of the 12 months award and grow to be an LVMH Prize finalist, firmly locking in his standing as considered one of modern
Black Historical past Month presents an opportunity to foreground Africa and African American trend designers. It has led to classroom and group packages that now combine matters like Afrofuturist trend, sustainable Black-led manufacturers, and Black trend “firsts,” serving to college students see trend as an area of resistance, identity-building, and cultural storytelling.
