Fifteen years after first coming into the Malaysian market, Esquire is ready to make a comeback, led by Hearst Magazines Worldwide in partnership with Singapore-based Coronary heart Media Group. The relaunch comes at a time when Malaysia’s media panorama is present process speedy transformation. Whereas print continues to seek out worth amongst area of interest and prosperous audiences, digital platforms have grow to be important for storytelling, viewers development and model partnerships. The brand new iteration of Esquire will try to bridge these worlds, renewing the model’s popularity for literary-driven journalism whereas embracing codecs constructed for contemporary consumption.
Along with its U.S. flagship, Esquire publishes 25 editions world wide. Esquire Malaysia, nonetheless, goals to cater to the modern Malaysian reader with protection spanning trend, tradition, meals, know-how, watches and the humanities. Content material might be knowledgeable by the model’s worldwide community, which incorporates greater than 20 world editions, however informed by a distinctly native perspective.
“We’re proud to deliver Esquire again to Malaysia,” stated Olivier Burlot, CEO of Coronary heart Media Group. “The model has at all times stood for discernment and character and people values resonate strongly with Coronary heart Media’s personal philosophies. Collectively, we intention to focus on what it means to be a contemporary Malaysian and to be the bridge between native skills, audiences and model companions.”
In print, Esquire Malaysia will keep the model’s established deal with long-form options and narrative journalism, whereas additionally providing a platform for Malaysian literary voices. On-line, the publication will increase into video, data-led storytelling and different interactive codecs designed to fulfill readers the place they already are.
Editorial operations might be led by Stuart Danker, who joins as editor-in-chief. With expertise in information, life-style and fiction writing, Danker sees the relaunch as a possibility to serve a niche out there. “There’s a large hole out there that solely Esquire is ready to fill, and it’s our intention to encourage and inform this viewers, primarily those that are interested by residing their greatest lives,” he stated.
Hearst Magazines Worldwide sees the transfer as a strategic enlargement of the model’s world presence. “We’re happy to deliver Esquire again to Malaysia with Olivier and Stuart on the helm,” stated Kim St Clair Bodden, senior vice chairman and world editorial and model director. “This might be a daring new chapter for the model.”
Esquire Malaysia will publish ten print points yearly beginning March 2026, with its digital platforms launching forward of print in January.
Go to www.heart-media.com or electronic mail information@heart-media.com for extra data.
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