ERL is utilizing Ok-pop to preview its subsequent Western chapter.
In anticipation of the model’s Rancher assortment, due Jan. 16, Eli Russell Linnetz created a set of customized appears to be like for Enhypen, worn by the group within the video for “Huge Women Don’t Cry,” the lead single from its upcoming seventh album, “The Sin: Vanish.”
Constructed on American Western motifs, the capsule was conceived and handcrafted in ERL’s Venice Seashore atelier. The members — Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo and Ni-ki — put on ERL head to toe, together with the label’s new Vamp boots in pure and black and Western equipment pulled from Linnetz’s archive. Fringe, studs, leather-based trims, feathers and vintage pins tie the styling again to the group’s Wild West album narrative, with Linnetz additionally capturing an unique picture sequence of the appears to be like. Particular person appears to be like vary from shearling lengthy coats and suede trucker jackets to aged denim and patchworked chinos, echoing the items worn by the members within the “Huge Women Don’t Cry” video.
Enhypen for ERL
Eli Russell Linnetz/ERL
The undertaking lands after a shift in tone for ERL’s ready-to-wear. For males’s spring 2026, WWD’s Miles Socha famous that Linnetz paused the model’s “wave motif and groovy pastels” in favor of a “extra mature vibe with its subdued colours and a unbroken exploration of tailoring.” The Venice Seashore label continues to be rooted in informal California staples, however latest collections have leaned into sharper shirting, boxy suiting and a extra restrained palette.
Footwear has develop into one other massive focus. Over the past yr, ERL has rolled out Vamp mules, shearling-lined Vamp boots and an exaggerated flip-flop, every pushing proportion and comfort-forward development. The Rancher assortment extends that class with the Vamp boots seen on Enhypen, reinforcing Linnetz’s curiosity in slip-on silhouettes that sit someplace between sneakers, mules and boots.
Enhypen for ERL
Eli Russell Linnetz/ERL
South Korea has been a very robust marketplace for the model. Linnetz has beforehand pointed to Ok-pop visibility — together with the “I Did What Final Evening?” ringer T-shirt — as serving to ERL’s enterprise “actually take off” within the nation. Rancher will debut completely at Boon the Store in South Korea the week of Jan. 12, giving followers first entry to the Western-inspired items earlier than a wider rollout.
For Enhypen, the tie-up provides one other style chapter to a busy run that’s included a world tour, a Coachella debut and ongoing luxurious partnerships. The group, which debuted in 2020 and now counts greater than 20 million Instagram followers, has already tried cowboy-coded styling by customized Prada appears to be like onstage. ERL’s Rancher collaboration layers a Venice Seashore take onto that storyline because the band strikes into its subsequent album cycle.
