Difficulty 2 of Everlasting Fashion Journal: Greater, higher, exclusiver

October 18, 2025

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The Autumn/Winter situation of our journal is stay at the moment, and it’s an enlargement on the primary situation in some ways.

An important for me is that there at the moment are 5 articles – plus the duvet story – which might be unique to the journal. This was one thing I needed to evolve from situation 1, and have as a constant characteristic going ahead.

These articles can even typically be longer and in depth, of a kind that works finest in {a magazine} somewhat than on-line. On this situation Manish goes on a strolling tour of Madrid, for instance, and talks to pals all through the town about what determines Spanish fashion. At over 3000 phrases and with unique pictures and illustrations all through, it’s far more suited to print.

These illustrations had been ones we commissioned from Rodrigo Saldana by the best way, co-foudner of Momos tailors in Alicante, exhibiting two archetypes of Madrid fashion specifically.

The opposite unique articles are:

A information to cowboy boots, by Nico Lazaro
How I realized to embrace vogue cycles, by Jeff Hilliard
Nathan Turk and the event of western fashion, by Ethan Newton
Worn with out phrases, by Oliver Dannefalk

Then there’s additionally the duvet story, for which we spent the day on the Attolini workshop in Naples. Attolini had been a gap in Everlasting Fashion’s protection through the years, given we’d written about the very best bespoke tailors on this planet and many of the finest producers – Brioni, Kiton, Belvest and so on.

This stuffed the hole and satisfactorily so, as a result of the work at Attolini was the very best of any large-scale atelier we’d seen. Curiously, many of the material they use is British somewhat than Italian – Scottish tweed, Irish linen, English flannel.

Nevertheless, the very first thing a reader will most likely discover in regards to the new journal is that some have an additional mini-magazine: a Information to Shirt Cloth.

It is a complement that’s solely out there with the primary 1000 copies. The primary 750 had been bought to our pleasant stockists around the globe, and the remaining 250 can be found on the PS store now.

The complement is predicated on our on-line shirting information, with a number of technical updates and new imagery, and it was produced in collaboration with Thomas Mason.

Elsewhere the journal has our London procuring information (up to date), the information to the very best ready-to-wear trousers, three reader profiles, two opinions and far more.

The options at the moment are a spotlight of the contents, and there’s a brand new seasonal intro on the entrance, the place the crew run by way of what’s high of their wishlist for Autumn/Winter, what factor they’re trying ahead to carrying most, and which outfit they’re trying ahead to donning as effectively.

It’s greater and higher, and I’m glad to say that gross sales to retailers and newsagents are greater than final time as effectively.

Now, we’ve learnt the exhausting method that distribution to newsagents just isn’t the quickest, or the clearest. We nonetheless don’t know which retailers in France or Japan purchased Difficulty 1, solely that the native agent purchased them. A reader mentioned he noticed a replica in Tsutaya, which is gorgeous, however that’s the type of data we working to.

So for the second we’re simply itemizing the menswear retailers which have purchased Difficulty 2, beneath. We all know there are a bunch that now have the journal on standing order – Papercut in Stockholm, Shreeji in London, Iconic in New York and about 20 others, however we will checklist these at a later date when extra are confirmed.

Be aware that loads of the menswear retailers have additionally restocked Difficulty 1, in case you missed it, and are shopping for the now restocked Fashion Information and Informal Fashion Information books.

Thanks very a lot, everybody, to your help.

In different information, we’ve failed thus far to wrangling a subscription system out of Shopify, however given there’s solely two points a yr, that’s hopefully not an excessive amount of additional problem for readers. (I’m assuming folks wouldn’t need to enroll in greater than a yr, but when I’m incorrect please shout.)

Oh, and we have now a beautiful launch social gathering tonight in New York! It’s open to all, on the Buck Mason retailer in Soho. Actually trying ahead to that one. Invite beneath.

Anybody in New York, hopefully see you tonight