Have you ever ever dreamed of working with prime influencers, Hollywood expertise, and main literary voices from coast to coast? On this thrilling interview, Social Way of life Journal spotlights Leisure Lab—a famend expertise and literary administration agency—now sharing unique information: the launch of its new Digital Division, marking a daring growth into the digital media house. Meet the powerhouse staff, together with co-founder Sean Dubravac, and uncover what’s subsequent for this trailblazing firm behind Leisure Lab and uncover what’s subsequent for this trade trailblazing agency. Digital influencer shoppers from across the globe embrace:Cherdleys, Tiffany Chen, Kelsi Davies, Jenna Corridor, Magic Singh, and plenty of extra.
Leisure Lab is worked up to share on this unique interview the entire thrilling particulars:
Meghan Forte: What impressed the launch of the Digital Division at the moment?
Sean Dubravac, Leisure Lab Supervisor: Earlier this yr, I had a sudden spark concerning the digital/social media area…—proper across the similar time a number of larger influencers unexpectedly reached out, asking us to signify them. Coincidentally, this yr is the primary time ever that world digital video advert spend is projected to surpass linear TV advert spend. And in Might of this yr, digital media—particularly streaming companies—surpassed conventional media (broadcast and cable TV) when it comes to U.S. viewership share. So the celebrities have aligned, you might say!
Meghan Forte: How does the addition of digital expertise complement your current roster of actors, writers, and administrators?
Sean Dubravac, Leisure Lab Supervisor: A number of of our present actors, writers, and administrators are already notable content material creators/influencers, in order we had been including new digital expertise, we additionally notified our present shoppers that we’re now in a position to help with their digital offers as properly. The addition of illustration companies within the digital world solely strengthens us as an organization, as we’re turning into much more linked, resourceful, and useful to our present and future shoppers.
Moreover, an growing variety of studio and casting executives, in addition to unbiased producers, have began assigning extra worth to artists with sturdy social media followings. So with the ability to assist our shoppers strengthen their social media footprint can solely profit their careers.
Meghan Forte: How do you envision bridging conventional expertise with rising digital influencers?
I don’t see conventional and digital media as both/or areas. I consider that if an artist can do each and is obsessed with each, they need to work in each lanes. Similar to we’ve seen the traces between TV and film expertise blur over the previous decade, the identical is going on between conventional and digital media.
Meghan Forte: What qualities do you search for when signing new digital expertise?
Sean Dubravac, Leisure Lab Supervisor : We take a look at fairly a number of parameters—beginning with the kind of content material they produce, variety of followers, insights, earlier model partnerships, and many others. We additionally need to work solely with sort, respectful artists who’re in tune with their creativity and have one thing significant to say.
Meghan Forte: What platforms are you specializing in most proper now—TikTok, YouTube, Instagram—or is it a multi-faceted method?
Sean Dubravac, Leisure Lab Supervisor: The variety of platforms, their reputation, algorithms, and many others., change on a regular basis, so we cowl all of them and push equally on all fronts. It’s the Wild West out right here, so we’re staying nimble, regularly studying, and including new instruments to our toolbox!
Meghan Forte: How do you assist creators preserve the authenticity of their manufacturers as they develop?
Sean Dubravac, Leisure Lab Supervisor: We encourage our creators to say no model partnerships or collaborations that don’t align with their id or values. In the event that they don’t assume they’ve a lot to contribute to the model or that the requested posts wouldn’t end up properly, then it’s higher to respectfully cross.
Meghan Forte: As a bicoastal expertise and literary administration firm, what makes companies from Leisure Lab distinctive?
Sean Dubravac, Leisure Lab Supervisor: Most of the social media administration firms and companies keep solely within the digital lane and provide solely these companies whereas we cowl movie, TV, commercials, print, VO, theatre, literary and digital so we do really feel that we provide “virtually” 360-management companies to our artists. The rationale I say “virtually” is as a result of none of us are that nice at music so we don’t provide music administration at the moment as a part of our companies. Our administration staff can also be the most effective we’ve ever had. It’s composed of educated and good-hearted individuals who care about their shoppers and work arduous for them.
Need to be taught extra concerning the actuality behind the world of influencers? Influencer Jenna Corridor, represented by Leisure Lab, additionally has this to say to Social Way of life Journal:
“I’m very lucky to have a accomplice who helps to separate the price of residing, in any other case I would want to continually chase the posts that achieve probably the most views and due to this fact usher in probably the most cash. Due to that I get to take dangers on content material that strays from my traditional Boy Mother/Rae Dunn/10K BC movies. I’ve the liberty to strive content material I discover humorous however could in the end flop. Typically it hits, typically it doesn’t, however I get to take a swing to problem myself both method. I’m fortunate to say to date in my content material creation profession I’ve by no means hit a fork within the highway the place I’ve had to decide on creativity OR enterprise.”
Sean Dubravac, Leisure Lab Supervisor: Many social media administration firms and companies keep solely within the digital lane and provide solely these companies, whereas we cowl movie, TV, commercials, print, voiceover, theater, literary, and digital—so we really feel that we provide “virtually” 360-management companies to our artists. The rationale I say “virtually” is as a result of none of us are that nice at music, so we don’t provide music administration at the moment. Our administration staff can also be the most effective we’ve ever had. It’s comprised of educated, good-hearted individuals who genuinely care about their shoppers and work arduous for them.
Leisure Lab is acknowledged as being a prime tier bicoastal, expertise and literary administration firm. It’s proud to serve shoppers all all over the world, and serve each the East and West Coast. To be taught extra about content material creators with Leisure Lab try extra info right here. Thanks as properly to Mr. Sean Dubravac to your time and unique interview with Social Way of life Journal!
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