Are you able to discover the facility of public relations and the way it shapes the narratives of your favourite celebrities and influencers? In a media-driven world the place tales affect perceptions, publicists play a key position in amplifying voices, spotlighting tales, and driving conversations that encourage change. Julia Matina, a rising drive within the PR trade at Emily Blair Media, shares her journey—from finding out overseas in Florence to engaged on high-profile journal covers—fueling her ardour for strategic storytelling. On this unique interview, she discusses the impression of media, the fast-paced world of publicity, and what units Emily Blair Media aside in an ever-evolving trade.
Meghan Forte: In what methods do you are feeling that being a publicist can encourage the subsequent technology? (with media’s affect, and so forth)?
Julia Matina: As a publicist, you have got the power to form narratives, spotlight essential points, and convey consideration to voices and tales that may in any other case go unheard. In in the present day’s media-driven society, the place individuals’s opinions are closely influenced by what they see and listen to, this energy is large. Being a publicist demonstrates how impactful efficient communication and strategic storytelling could be in shaping opinion, constructing and sustaining a optimistic status, and elevating consciousness about numerous matters, corporations, and people.
Meghan Forte: The place did you examine and what drew you to turning into a publicist, and dealing with Emily Blair Media?
Julia Matina: I earned my bachelor’s diploma from SUNY Geneseo. My school expertise was fairly distinctive—I solely spent two years on campus after which studied overseas in Florence, Italy, for a yr. Sadly, when COVID hit, I used to be among the many final Individuals to return residence, lacking the constitution flight Governor Cuomo despatched (completely not on function). My senior yr of school concerned chilly calling, finding out for the LSAT for a possible profession in leisure legislation, and studying the CAA Powerhouse guide—hoping to in the future have lunch with Michael Ovitz. I landed an superior internship at Younger Hollywood, working with Joely Dwell. So, I flew to LA and selected to complete my final yr of school on-line.
Rising up with mother and father who owned a manufacturing firm and studios, I used to be immersed within the leisure world from a younger age. I did lots of little one appearing on Sesame Road and PBS Children, and spent hours at my father or mother’s studio, which made the trade really feel like a pure match. I took a number of PR programs in school and was drawn to Emily Blair Media’s (EBM) small, specialised group. I cherished the inventive freedom and the thrilling tasks Emily and the group have been engaged on. The hands-on atmosphere and suppleness have been particularly essential to me, significantly with my transfer from New York to Los Angeles. My first week concerned being on set for a Forbes cowl shoot. That have solidified my feeling that I used to be precisely the place I needed to be. Every part simply appeared to fall into place.
Meghan Forte: What makes Emily Blair Media distinctive?
Julia Matina: What units EBM aside is our small, specialised group. As avid shoppers of the content material our shoppers produce, now we have a pure understanding of what resonates with their audiences and which methods shall be only. Our group collaborates seamlessly throughout our LA, NY, and UK places of work, mixing various views and experience. This world but close-knit strategy ensures we keep forward of trade developments and ship distinctive, personalised service to our shoppers, irrespective of the place they’re.
Meghan Forte: What’s the behind the scenes like for a publicist that many will not be conscious of?
Julia Matina: Being a publicist is a whirlwind job and on daily basis is extraordinarily totally different. A lot of the work occurs behind the scenes—crafting press releases and pitches, marketing campaign technique, averting PR crises, constructing media relationships, organising photoshoots or constructing style week itineraries, dealing with last-minute modifications and media requests, and so forth. This position requires lots of endurance and nice consideration to element, however the satisfaction of our shoppers makes each effort worthwhile.
Meghan Forte: What are a few of your specializations in your subject ( do you concentrate on PR in a specific subject like healthcare, literature, finance, etch, along with leisure?)
Julia Matina: I lead the Leisure Division at EBM, the place I characterize a various roster of expertise, together with artists, actuality TV personalities, actors, actresses, tv hosts, and podcasters, and extra.
Meghan Forte: What are your favourite books?
Julia Matina: Love psychological thrillers…The Proficient Mr. Ripley, Strangers on a Practice, and so forth.
This unique interview with Julia Matina, of Emily Blair Media has us at Social Way of life Journal intrigued! Emily Blair Media is a high public relations agency within the Los Angeles space and across the globe. Thanks to Julia Matina, for sharing your perspective and for giving us a glimpse into your world.Skilled Web site
