Bathtub and Physique Works is including new candy treats to its scent menu forward of the vacation season.
In collaboration with the award-winning bakery and ice cream parlor, Milk Bar, the model will launch 4 new fragrances impressed by the confectioner’s delectables — Cinnamon Pretzel Cookie, Raspberry Vacation Pie Bar, Peppermint Bark Truffle and Cereal Milk Comfortable Serve — on Thursday. The 4 fragrances can be accessible to buy in a large assortment, together with three-wick candles, high-quality perfume mists, physique lotions, physique washes, foaming hand soaps, hand sanitizer sprays, laundry care, decor and wallflowers.
Bathtub and Physique Works x Milk Bar vacation assortment, together with 4 new scents.
“Our progressive method to perfume growth allowed us to create true-to-life scents that odor similar to your favourite Milk Bardesserts,” Betsy Schumacher, Bathtub and Physique Works chief merchandising officer, informed WWD through e mail. “Our specialists spent hours within the bakery, capturing the sweetness and complexity of those components and packaging them into an indulgent assortment we all know customers will love. These fragrances are heat, inviting and genuine, evoking that ‘just-out-of-the-oven’ expertise. It’s a really scrumptious method to make your on a regular basis really feel just a little extra particular.”
The vacation drop is the second installment of Milk Bar’s partnership with Bathtub and Physique Works, following the discharge of “Birthday Cake,” a vanilla-infused scent that spanned the magnificence model’s prime merchandise, from candles to physique mists, launched in September. In contrast to “Birthday Cake,” the brand new additions mix each candy and salty notes with toasted pretzel, chocolate, raspberry and peppermint.
The gathering will function Cinnamon Pretzel Cookie, Raspberry Vacation Pie Bar, Peppermint Bark Truffle and Cereal Milk Comfortable Serve scents.
“As a pastry chef, I’ve at all times been hyper conscious of how a lot taste storytelling beings with scent. It’s such an invite in, even earlier than you’re taking your first chunk. What I liked about working with Bathtub and Physique Works is how deeply additionally they understood this connection between scent and desserts, really replicating not solely the scent of our treats, however the magical feeling of strolling into our kitchens and bakeries,” Milk Bar proprietor Christina Tosi informed WWD.
Along with the arrival of the 4 flavors in product kind, Milk Bar will provide the edible variations. Each the Raspberry Vacation Pie Bar and the Cinnamon pretzel Cookie are new additions to the menu, whereas the Peppermint Bark Cake is a returning vacation favourite. The Cereal Milk Comfortable Serve and Birthday Cake are two of Milk Bar’s bestselling treats.
The scent assortment may even embody small equipment, together with key chains.
That is hardly the primary time Bathtub and Physique Works has launched a meals– or drink-inspired scent providing. In truth, the model’s vanilla-infused fragrances have transcended generations since making a giant splash within the early 2000s. But, the launch of its second Milk Bar collaboration comes at a novel time because the gourmand class is predicted to prime vacation gross sales inside main retailers this 12 months amid burgeoning curiosity. “Love Island USA” star Leah Kateb is bolstering the rise of gourmand along with her fragrance model, Skylar, and its current launch, Double Dates.
