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Apple TV Rebrands, Drops the Plus Signal

Key Takeaways

  • Apple TV+ is not any extra.
  • Apple has rebranded its streaming service to the not-very-different, Apple TV.
  • The tech big mentioned the rebrand is part of a “vibrant new identification.”

Apple quietly switched up its streaming service’s brand and branding on Monday.

Apple TV+ has been rebranded to “Apple TV,” the tech big introduced in a press launch (about one thing else).

With little or no fanfare, within the ninth (and final) paragraph, Apple reps wrote: “Apple TV+ is now merely Apple TV, with a vibrant new identification.” After which it shortly goes again to the press launch’s main focus, which was to announce December 12 because the premiere date for streaming Apple’s film, F1, starring Brad Pitt.

Associated: The Largest Pizza Chain within the World Simply Rebranded for the First Time in 13 Years

The Hollywood Reporter notes that ESPN additionally dropped its “+” image from its subscriber content material in August in favor of its new ESPN app.

The F1 film is at present out there for buy on the Apple TV app, Amazon Prime Video, Fandango at Dwelling and different providers, the assertion notes. Final month, Apple TV gained 22 Emmy Awards for a number of of its collection, together with “The Studio,” “Severance,” and “Sluggish Horses.”

Apple TV can also be the title of the iPhone maker’s well-known TV gadget (begins at $129).

Apple TV (the subscription video-on-demand service previously often called Apple TV+) is $12.99 a month or included as a part of an Apple One subscription bundle.

Associated: ‘Most Highly effective But’: Apple Simply Revealed the iPhone 17, iPhone Air, and AirPods With Dwell Translation. Right here’s What to Know.

Key Takeaways

  • Apple TV+ is not any extra.
  • Apple has rebranded its streaming service to the not-very-different, Apple TV.
  • The tech big mentioned the rebrand is part of a “vibrant new identification.”

Apple quietly switched up its streaming service’s brand and branding on Monday.

Apple TV+ has been rebranded to “Apple TV,” the tech big introduced in a press launch (about one thing else).

With little or no fanfare, within the ninth (and final) paragraph, Apple reps wrote: “Apple TV+ is now merely Apple TV, with a vibrant new identification.” After which it shortly goes again to the press launch’s main focus, which was to announce December 12 because the premiere date for streaming Apple’s film, F1, starring Brad Pitt.

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