Anthropic has appointed Irina Ghose, a former Microsoft India managing director, to steer its India enterprise because the U.S. AI startup prepares to open an workplace in Bengaluru. The transfer underscores how India is turning into a key battleground for AI firms seeking to increase past the U.S. for main development markets.
Ghose brings deep big-tech working expertise to the position. She spent 24 years at Microsoft earlier than stepping down in December 2025. Her appointment provides Anthropic a seasoned govt with native enterprise and authorities relationships because it gears as much as set up an on-the-ground presence in one of many world’s fastest-growing AI markets.
India has turn out to be one in every of Anthropic’s most strategically vital markets, with the nation already rating because the second-largest consumer base for Claude and utilization closely skewing towards technical and work-related duties, together with software program growth. Arch-rival OpenAI can also be sharpening its focus available on the market with plans to open an workplace in New Delhi — an indication India is quick turning into one of the contested arenas within the world race to commercialize generative AI.
Whereas India presents huge scale — with greater than a billion web subscribers and over 700 million smartphone customers — changing that attain into significant income has confirmed tough, pushing AI firms to experiment with aggressive pricing and promotions. OpenAI final 12 months launched ChatGPT Go, its under-$5 plan aimed toward attracting Indian customers, and later made it obtainable free for a 12 months within the nation.
Related dynamics are enjoying out for Anthropic: its Claude app recorded a 48% enhance from the earlier 12 months in downloads in India in September, reaching about 767,000 installs, whereas shopper spending surged 572% to $195,000 for the month, per Appfigures — nonetheless modest in contrast with the U.S., the place September spending hit $2.5 million.
Anthropic has been stepping up its engagement in India on the highest ranges. Chief govt Dario Amodei visited in October and met company executives and lawmakers, together with Prime Minister Narendra Modi, to debate the corporate’s enlargement plans and rising adoption of its instruments. Anthropic had additionally explored a possible partnership with billionaire Mukesh Ambani’s Reliance Industries to broaden entry to Claude, as TechCrunch reported beforehand. Reliance, nonetheless, finally struck a take care of Google to supply its Gemini AI Professional plan free to Jio subscribers. That transfer got here as rival Bharti Airtel partnered with Perplexity to bundle entry to its premium subscription, underscoring how India’s telecom giants have turn out to be vital distribution gatekeepers within the race to scale shopper AI providers.
In a LinkedIn publish asserting the transfer, Ghose mentioned she would concentrate on working with Indian enterprises, builders and startups adopting Claude for “mission-critical” use circumstances, pointing to rising demand for what she described as “high-trust, enterprise-grade AI.” She added that AI tailor-made to native languages might be a “drive multiplier” throughout sectors together with training and healthcare — signaling Anthropic’s intent to deepen adoption past early tech customers into bigger establishments and the general public sector.
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The push by Anthropic, OpenAI, and Perplexity comes as India’s homegrown GenAI ecosystem stays comparatively early-stage. Whereas the nation has a deep pool of software program expertise and a fast-growing base of AI customers, it has produced few startups constructing massive basis fashions, with traders as an alternative largely backing application-layer firms somewhat than committing the size of capital sometimes required to coach frontier techniques.
The appointment additionally comes forward of India’s AI Influence Summit 2026 in February, the place the Indian authorities is anticipated to deliver collectively AI startups, world CEOs, and trade consultants to debate the following section of AI deployment within the nation. The summit is a part of New Delhi’s broader effort to sign help for home AI growth and place India as a severe participant within the world AI panorama, as competitors intensifies throughout main markets.
Anthropic can also be constructing out its India crew, with job listings for roles together with startup and enterprise account executives in addition to a associate gross sales supervisor, signaling a push to deepen its go-to-market efforts and faucet Indian companies and startups as clients because it expands its presence within the nation.
For Anthropic, the rent provides senior native management because it seems to show India’s surging utilization right into a sturdy enterprise, navigating a market the place distribution partnerships, pricing strain, and enterprise adoption will form which AI gamers emerge as long-term winners.
