American Eagle has responded to the backlash surrounding its viral Sydney Sweeney marketing campaign.
The Euphoria star’s position within the new advert marketing campaign – which declares “Sydney Sweeney has nice denims” – triggered huge debate on-line, with many fast to criticise the implication of the wordplay behind “nice denims” versus “nice genes”.
With the following controversy having caught the eye of the White Home and the leisure world alike, the attire model has now responded. “Sydney Sweeney Has Nice Denims is and at all times was in regards to the denims. Her denims. Her story,” they posted on Instagram Friday (August 1).
“We’ll proceed to have fun how everybody wears their AE denims with confidence, their method. Nice denims look good on everybody.”
Some on social media stated that pairing the actor, who has blue eyes and blonde hair, with that tagline was a Nazi canine whistle and had racist undertones, notably given the traces: “Genes are handed down from mother and father to offspring, typically figuring out traits like hair color, character and even eye color. My denims are blue.”
Even a lot of those that disagreed that the advert appeared to have fun whiteness and eugenics felt uncomfortable with the marketing campaign getting used to boost consciousness for home violence, and stated doing so with a brand new line of denims was “tone deaf” and “insane”.
JD Vance, nonetheless, defended the marketing campaign, saying: “My political recommendation to the Democrats is proceed to inform all people who thinks Sydney Sweeney is engaging is a Nazi. That seems to be their precise technique.”
JD Vance weighs in on the controversy surrounding Sydney Sweeney’s American Eagle advert:
“My political recommendation to the Democrats is proceed to inform all people who thinks Sydney Sweeney is engaging is a Nazi. That seems to be their precise technique. I imply, it truly reveals… pic.twitter.com/dgeySnDAq4
— Pop Base (@PopBase) August 1, 2025
Lizzo was amongst these criticising the advert, sharing a picture of her clad in head-to-toe denim alongside a caption: “If the Democrats received the election”, and “My denims are black”.
She joins Doja Cat, who additionally poked enjoyable on the advert earlier this week when she posted a video on TikTok mimicking what Sweeney says in one of many adverts, utilizing an over-the-top Southern drawl.
Sweeney is but to handle the controversy.
Many on-line are confused about why Sweeney – who followers are saying could possibly be a future “Oscar winner” – has chosen to do a string of surprisingadverts. “My sydney sweeney scorching take is that whoever is reserving her endorsements hates her. lady, you’re on an HBO present,” wrote one X/Twitter consumer.
“bathwater cleaning soap, american eagle denims, baskin robbins??? you have to be sporting dior!! posing in a mercedes!!!”
The consumer referenced one other controversial advert for the Madame Net star, who bought bars of cleaning soap infused together with her used bathwater with the pure handmade cleaning soap model Dr. Squatch.
She is going to subsequent be seen within the biopic Christy, the place she is taking up the position of boxer Christy Martin. The movie is because of premiere in September.
