There Will Be a Trump Smartphone. It’s Gold-Colored and Costs $499.

The Trump family is getting into the mobile phone business.

On the 10th anniversary of President Donald Trump’s formal unveiling of his 2016 presidential campaign, his eldest sons made another announcement in Trump Tower: a Trump-branded mobile phone service, including a gold-colored smartphone that is set to be available later this fall.

“We’ve partnered with some of the greatest people in the industry to make sure real Americans can get true value from their mobile carriers,” Donald Trump Jr. said Monday morning at the press conference.

The new venture is the latest example of how Trump and his family are finding new ways to cash in while Trump serves his second term. The Trump Organization touted Monday’s unveiling as a “major announcement.”

Like many of the Trump-related business ventures, Trump Mobile has a licensing agreement that allows it to use the president’s name.

According to its website, Trump Mobile will offer a “47 plan,” which includes unlimited talk, texting, and data for $47.45 a month. The first 20GB of data will be at high speed. Trump, of course, is the 47th president and also served as the 45th.

Most interestingly, Donald Trump Jr. said that the company would manufacture its smartphone in the United States. Apple and other major tech companies have manufactured their phones outside the US due to labor costs. Trump and the White House have threatened to impose tariffs on those companies if they don’t bring back more manufacturing to the US.

The T1 Phone, according to the site, will cost $499. Interested consumers can preorder the phone now. The website shows that the phone is gold colored throughout and has “T1” and an American stamp on the back. The promotional image says, “Make America Great Again,” Trump’s trademarked political slogan.

Trump Jr. says the company will offer more than wireless coverage. He also said roadside assistance and telemedicine services will be available.