BAGS OF STYLE: What does Pharrell Williams carry in his Louis Vuitton Speedy P9 bag? His Grammy awards, apparently. The day after the music awards in February, the French vogue model’s artistic director of menswear shared a glimpse inside his yellow crocodile leather-based Monogram bag on Instagram.
It contained his Dr. Dre International Impression Award from the Nationwide Academy of Recording Arts & Sciences, and one other statuette hidden behind it — presumably for “Chains and Whips,” the Clipse observe, that includes Williams and Kendrick Lamar, that took residence Greatest Rap Efficiency.
It seems the visible was a teaser for Vuitton’s first devoted adverts for the Speedy P9, the calfskin leather-based model of the Speedy bag that Williams launched as a part of his debut assortment for spring 2024.
The “In My Bag” marketing campaign, photographed by Thomas Lagrange, options nonetheless life visuals of the private objects inside the luggage of brand name ambassadors and pals of the home Jeremy Allen White, LeBron James, Victor Wembanyama, Future, Jude Bellingham and Jackson Wang.
Inside LeBron James’ Louis Vuitton Speedy P9 bag.
Thomas Lagrange/Courtesy of Louis Vuitton
Every bag features like a snapshot of its wearer’s life and profession. Named a Vuitton ambassador final June, White carries a replica of as we speak’s newspaper, a spiral-bound pocket book, a brimmed cap, a comb, a watch, a set of cube, further socks and a charging twine in his inexperienced Speedy P9.
“Being so removed from residence, it’s necessary to have one thing that makes me really feel grounded. A reminder of why I’m doing all of it, of the place I’m coming from and the place I’m going,” stated the U.S. actor, greatest recognized for his position as chef Carmen “Carmy” Berzatto within the comedy-drama sequence “The Bear.”
James has a yellow model, which he fills with necessities together with golf balls and tees, alongside grooming staples like shaving cream and his signature baseball cap.
“It’s all about blocking the noise. My mindset is the last word software I’ve on and off the courtroom, and I’ve discovered to hold issues that hold me centered,” stated the basketball legend, Olympic gold medalist and multi-time NBA champion.
Inside Victor Wembanyama’s Louis Vuitton Speedy P9 bag.
Thomas Lagrange/Courtesy of Louis Vuitton
Wembanyama’s turquoise Speedy P9 encompasses a appeal in his signature alien motif, and incorporates a mini basketball alongside a deck of playing cards, a fortunate spur and wired headphones.
Future stuffed his giant blue carryall with a tennis racquet, a diamond-set gold chain, a Monogram appeal necklace, gummy candies and a change of sneakers. Nestling inside Bellingham’s pink bag is a pair of flier sun shades, a airplane ticket and passport, an official jersey, a bottle of Vuitton’s Ombre Nomade perfume, and a set of keys with customized fobs.
In the meantime, Wang accessorized his pink Speedy P9 with a pair of fuzzy cube charms. Inside, you’ll find skilled headphones, a Polaroid picture of household, a fencing glove, music notation, a Rubik’s Dice and a mini sneaker, amongst different novelties.
The marketing campaign broke on Friday in print worldwide and on Vuitton’s social platforms.
