Jimmy Choo has unveiled its spring 2026 males’s marketing campaign. The posh footwear model has tapped a trio of cultural innovators to star within the marketing campaign, together with Motofumi “Poggy” Kogi, Teppei Kojima and Devon Turnbull, generally known as Ojas, who’re debuting among the assortment’s designs.
Motofumi “Poggy” Kogi
The marketing campaign was shot on location in Japan with the intention of celebrating every cultural curator’s individuality, creativity and private type. The model says the creators embody the spirit of the Jimmy Choo man: discerning, expressive and rooted in appreciation of materiality.
The marketing campaign units the tone for the spring 2026 assortment, which goals to mix Jimmy Choo’s timeless, basic designs with a contemporary lens. The designs function up to date proportions and progressive finishes that add twists to the model’s conventional males’s silhouettes. Their purpose is to fuse conventional British shoemaking with a Japanese sartorial sensibility.
Poggy, who’s a trend curator and founding father of Pricey Boro, helped form the gathering itself, formalizing his function as type curator for Jimmy Choo. In his function, he’ll work collaboratively with inventive director Sandra Choi on the model’s males’s facet.
“This Jimmy Choo menswear assortment is a celebration of the soul of the model: our roots in craft, and our function in shaping up to date tradition,” Choi stated in an announcement. “I needed a wardrobe for males that mixes custom with the now, items formed by the artisan palms and building experience that characterizes Jimmy Choo, however with these basic males’s kinds twisted.”
“By means of my steady conversations with Poggy the collections perspective is additional enhanced to really feel completely within the right here and now,” Choi added about their partnership. “It’s heritage, up to date.”
Devon Turnbull
Poggy, who seems within the marketing campaign sporting the Rowan Brogue Derby in brown, shared his lengthy historical past with the model and expressed his plans and pleasure for his new function. “When Jimmy Choo first launched their males’s line, I used to be concerned in shopping for the gathering, in my earlier function as a purchaser,” Poggy stated.
“In 2021, I had the chance to collaborate with Jimmy Choo once more alongside the artist, Eric Haze, and now I’m actually delighted to be concerned extra absolutely as the lads’s type curator. I’ve all the time liked taking basic males’s kinds and including a playful twist. Along with Sandra and her group, I’m excited to assist form the brand new imaginative and prescient for the lads’s collections.”
The Buff Fringe idler.
Turnbull, the Brooklyn-based artist and audio engineer, has cultivated a following round his handmade audio methods and sculptural artworks. His passions additionally embody trend and streetwear, which mirrors the gathering’s sense of multidisciplinary craftsmanship. He seems within the marketing campaign sporting the Buff Fringe idler in black.
Kojima modeled the Rowan Derby Boot in brown for the marketing campaign. The lace-up type, produced from waxed calf leather-based, can also be accessible in black. Kojima, who’s the founding father of Tradman’s Bonsai, is a bonsai producer and artisan who reinterprets the centuries-old artwork of bonsai for a brand new era. His meticulous strategy when bridging heritage and reinvention aligns with the season’s deal with timeless kinds made trendy.
The lads’s assortment contains sneakers just like the Diamond X II and the Diamond Flex, that debuts a
collapsible heel, in addition to the Shenton Espadrille and the Cove Sandal. It additionally options equipment just like the Bar Holdall Biker Leather-based bag and the Bar Vertical Tote. The gathering is now accessible on the Jimmy Choo web site.
