By the early Fifties, it was clear to smaller automakers that the “Huge Three” (Common Motors, Ford, and Chrysler) had been enjoying for retains, and that impartial automotive manufacturers had been simply combating for market-share scraps.
Impartial Carmakers
Whereas the bigger carmakers appeared to stumble briefly when post-war manufacturing resumed, it wasn’t lengthy earlier than virtually half of all American new vehicles had been coming off of Chevrolet and Ford heaps. Smaller makers realized that to stay even considerably aggressive, they wanted to use market niches ignored by the Huge Three.
Small Vehicles
And thus, Nash launched the Metropolitan, a really small automotive bought for a really cheap amount of cash. Nash was, on the time, among the many extra prolific impartial carmakers, with a lineup of conventionally measurement fashions, in addition to Rambler fashions, the latter of which had been forward of their time, heralding the early Sixties arrival of such fashionable compact vehicles because the Dodge Dart and Ford Falcon.
Nash and Austin
The Metropolitan was a lot smaller than the Rambler, and its improvement was one thing of a danger for a small automotive firm. To chop improvement prices, the Metropolitan was designed within the U.S., however manufactured by British carmaker Austin, utilizing components of automobiles already in manufacturing for European markets, together with the engine.
Introduction
Launched in 1954, the Metropolitan was significantly smaller than the Rambler, however featured acquainted American design cues. From the get go, the brand new tiny Nash was supplied each as a convertible, and hardtop coupe.
Specs
The Metropolitan got here in absolutely 26 inches shorter than the already tidy Rambler coupe, and although technically geared up with a rear seat, no sane passenger would voluntarily enterprise into the restricted house aft of the front-row seats—particularly within the convertible.
Energy, too, was restricted. Early Metropolitans had been geared up with a 42-horsepower 1.2-liter Austin 4-cylinder engine. The engine would later be bumped to 1.5-liters and 55 horsepower. A buff-book evaluation of a 1954 instance quoted a 0-60 mph time of twenty-two.4 seconds. Gradual even by modern requirements.
Opinions
That stated, Metropolitan critiques had been principally constructive, with the automotive media discovering the little Nash sporty in character and enjoyable to drive. The automobiles had been additionally reportedly properly constructed, and straightforward to function.
Costs
For 1954, costs began at round $1500, about the identical value as a like-year Volkswagen Beetle, and roughly $50 cheaper than the least-expensive Rambler, the Deluxe Sedan.
Print Advert
We recognize this journal advert for its optimism concerning American clients’ willingness to undertake actually small vehicles as a substitute for bigger, less-efficient automobiles.
Gross sales
And on this level, Nash was half appropriate. Whereas the small Rambler was truly fairly fashionable, the Metropolitan by no means caught on. That stated, the little Metro bought higher than most people most likely assumed it’d.
Nashed peddled greater than 11,000 Metropolitans in 1954, with gross sales peaking at higher than 20,000 items for 1959. Whereas these numbers had been rounding errors at Common Motors, they had been truly spectacular for Nash, all issues thought of.
Finish of Manufacturing
Nash ended Metropolitan manufacturing after the 1962 mannequin 12 months. Curiously, different carmakers by no means actually realized from Nash’s Metropolitan efforts. People will purchase small vehicles, however won’t—for any sustained time period–purchase actually tiny vehicles.
Small Automobile Failures
Listed below are just some examples of smaller-than-subcompact vehicles that made solely temporary appearances in U.S. showrooms:
Ford Aspire (1994-1997)
Pontiac LeMans (1988-1993)
Sensible ForTwo (2009-2019)
Subaru Justy (1988-1994)
Toyota Starlet (1981-1984)
CG Says:
Although a curiosity immediately, the Nash Metropolitan was taken significantly in its time. As recommended within the advert seen right here, the little Nash probably served households properly as a low-cost second automotive, although could have confirmed much less fashionable with touring gross sales people—particularly these spending a lot time on the freeway.
Nash would find yourself being absorbed by the vortex of impartial automotive firms that grew to become American Motors, with the Rambler model having fun with a interval of success as a stand-alone model. As for the Metropolitan, the little vehicles at the moment are a lot wanted by collectors, and by most accounts are pretty simple to maintain operating.
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1954 Nash Metropolitan Version Photos
Click on beneath for enlarged photographs
