Managing an actual property enterprise means juggling listings, agent duties, and shopper follow-ups throughout a number of platforms. And not using a central system, it’s simple to lose observe, waste time, and miss alternatives.
Actual property instruments are designed to assist, however many might be costly or greater than a brand new crew actually wants. That’s the place free actual property CRM instruments are available in; they convey every little thing collectively in a single place, streamline agent operations, arrange property listings, and enable you join with extra potential patrons effectively.
After reviewing G2 information, I’ve compiled a listing of one of the best free actual property CRMs that will help you slender down your choices. This information is for actual property professionals who need a simple, cost-effective strategy to handle their enterprise, enhance workflows, and have interaction purchasers higher.
5 finest free actual property CRM in 2026: My picks
-
Comply with Up Boss: Greatest for streamlined lead administration
For automated follow-ups, pipeline monitoring, and crew collaboration -
IXACT Contact Actual Property CRM: Greatest for full shopper lifecycle administration
For contact administration, drip campaigns, and customized communication -
Placester: Greatest for website-integrated CRM
For lead seize, property itemizing integration, and advertising automation -
PropertyPulse: Greatest for small groups and impartial brokers
For easy contact administration, reminders, and pipeline visibility -
ReferralMaker: Greatest for referral-focused progress
For shopper engagement, referral monitoring, and follow-up automation
*The software program record is organized alphabetically. These instruments provide free trials, free perpetually choices, or freemium fashions.
Comparability of one of the best free actual property CRM
Check out our fast comparability desk to overview the principle variations between free actual property CRM suppliers.
| Greatest free actual property CRM software program | G2 Ranking | Free plan | Paid plan |
| Comply with up Boss | 4.6/5 ⭐ | Free trial | |
| IXACT Contact Actual Property CRM | 4.5/5 ⭐ | Free trial |
Begins at $46.75 per 30 days |
| Placester | 3.5/5 ⭐ | Free trial |
Beginning at $59 per 30 days |
| PropertyPulse | 3.8/5 ⭐ | Free trial | Looking at $29/month |
| ReferralMaker | 4.7/5 ⭐ | Free trial |
Beginning at $49 per 30 days |
5 finest free actual property CRM software program I like to recommend
The worldwide actual property software program market is experiencing speedy progress as businesses, brokers, landlords, and traders more and more depend on digital instruments to handle properties, leads, transactions, and shopper relationships. In truth, the market is projected to be price round $ 13.65 billion in 2025 and on observe to develop considerably within the coming years as cloud adoption and automation rise.
Whereas there are numerous highly effective paid platforms available on the market, you don’t all the time must lay our a fortune to get core performance. Loads of free actual property software program, particularly these constructed for CRM, lead monitoring, and property administration, will help brokers and small groups be extra productive, keep organized, and scale their enterprise with out stretching their finances.
Beneath are a few of the finest free actual property software program instruments I like to recommend. Instruments I’ve seen ship actual worth for on a regular basis actual property work, from lead seize and deal administration to shopper communication and property group.
How did I discover and consider these free actual property CRM software program?
To construct this record, I started with G2 information, shortlisting top-rated instruments primarily based on their G2 scores and constant efficiency within the free actual property software program class.
From there, I reviewed product specs and up to date, verified consumer suggestions to verify that these merchandise ship actual worth and to know the place every one stands out.
The aim was easy: to see whether or not these instruments are pretty much as good as they declare, what every one is finest for, and whether or not there’s a free model or free trial you’ll be able to attempt with minimal threat. And since this can be a free-focused record, I paid further consideration to what you’ll be able to really do with out paying — reminiscent of whether or not the free tier contains core options, how lengthy the free trial lasts, and what limitations would possibly immediate you to improve.
The screenshots featured on this article could also be a mixture of these taken from the seller’s G2 web page and publicly accessible supplies.
The product record under accommodates actual consumer critiques from one of the best free actual property crm software program class web page. It’s necessary to notice that within the context of this record, distributors providing a free trial are additionally thought-about free.
To be included on this software program class, a software program should:
- Allow actual property brokers to speak with patrons and sellers, and join them.
- Observe, seize, and keep shopper lists in an organized database
- Present assist for digital mortgage closing, escrow, and a number of property listings
- Present, or combine with, an actual property advertising platform
*This information has been pulled from G2 in 2025. Some critiques have been edited for readability and accuracy.
1. Comply with Up Boss: Greatest for streamlined lead administration
Comply with Up Boss permits you to arrange, observe, and handle shopper info in your system. It personalizes purchaser accounts for each actual property agent, permitting they to work on a shortlisted, zone-specific record and collect extra potential leads for a specific space.
Comply with-Up Boss captures shopper information from real-time purchaser inquiries and customizes lead engagement and concentrating on. Based on G2 Information, roughly 73% of G2 reviewers reward its capacity to retailer and retrieve info related to buyer contacts and properties. Actual property brokers can use this information to ship property-specific content material to prospects who’re thinking about buying a property.
Execs and cons of Comply with Up Boss: My take
| Execs of Comply with Up Boss | |
| Skilled and pleasant buyer assist | |
| Digital showings for properties | |
| Excessive-quality facility upkeep assist |
Can’t run information reviews without cost. |
What G2 customers like about Comply with Up Boss :
“It has a user-friendly interface, however if in case you have questions, assist is tremendous responsive by telephone or e mail. Additionally, I used to be assigned an account supervisor. One in all my favourite issues they do is present video examples, step-by-step, from my account. The sensible lists are a no brainer for effectivity and most of all of the group is unbelievable. High producers are in there able to share their processes, and moderators will even point out one of the best individual that will help you.“
–Comply with up Boss Assessment, Tricia S.
What G2 customers dislike about Comply with Up Boss :
“I do not like how I am unable to e mail movies. If there have been a strategy to incorporate, that may be nice.”
–Comply with up Boss Assessment, Omar F.
2. IXACT Contact Actual Property CRM: Greatest for full shopper lifecycle administration
IXACT Contact Actual Property CRM lists and routes prospects to particular brokers. It captures, manages, and segments lead info and even auto-assigns leads for a personalised expertise.
IXACT Contact Actual Property CRM additionally screens and updates the acquisition progress of listings, permitting brokers to set deal administration workflows.
Execs and cons of IXACT Contact Actual Property CRM: My take
| Execs of IXACT CONTACT Actual Property CRM |
Cons of IXACT CONTACT Actual Property CRM |
| Advertising automation and content material creation |
Outdated structure and consumer interface (UI) |
| Constructed-in messaging assist for brokers | |
| All-in-one platform integration |
Weak assist for assigning exercise plans |
What G2 customers like about IXACT Contact Actual Property CRM:
“I like the consumer interface; it flows and is straightforward to make use of. My greatest criticism with most CRMs is the lengthy and excessive studying curve. I haven’t got 4 hours a day to make use of and attempt to perceive a CRM. It’s a device and desires to enhance my marketing strategy, not dominate it and distract me from every little thing else.”
– IXACT Contact Assessment, Peter B.
What G2 customers dislike about IXACT Contact Actual Property CRM:
” I want IXACT CRM would implement extra trendy web sites and extra trendy e mail templates. There are a couple of, however a broader choice could be nice. I additionally want I had the choice to pay for the web information alternate (IDX) add-on characteristic for the 12 months as an alternative of month-to-month, however that is my desire.”
– IXACT Contact Assessment, Jabria Okay.
3. Placester: Greatest for website-integrated CRM
Placester connects you with digital patrons through content material creation and runs advertising campaigns to have interaction your current leads. With Placester, you’ll be able to customise your prospects and retarget them by sending a listing of potential showings both through e mail or instantly on their internet feed.
Placester organizes lead information and updates it as quickly as communication is established between leads and brokers. It additionally updates the intent and stage within the lead cycle, offering a sign of potential conversions. Based on G2 Information, roughly 23% reviewers spotlight that it enforces or guides web site content material to suit the specified search engine optimisation technique
Execs and cons of Placester: My take
| Execs of Placester | |
| Responsive buyer success groups |
Weak assist and escalation groups |
| Simple to navigate and entry | |
| Constructed-in search engine optimisation integration |
Can’t auto-save content material |
What G2 customers like about Placester:
“Very simple to arrange and customise websites. Very complete menus that embrace web site design, coloration selections, search engine optimisation choices, social media accounts, web site verifications, web site monitoring choices, and a alternative of customer engagement ranges. In fact, it features a seamless integration of a number of itemizing service (MLS) and a number of accounts with sure plans.”
– Placester Assessment, Geoff B.
What G2 customers dislike about Placester:
“Placester’s CRM has all the time been a difficulty for our crew. It would not route leads because it ought to, and we have had to make use of different instruments to take action.”
– Placester Assessment, Jessie S.
4. PropertyPulse: Greatest for small groups and impartial brokers
PropertyPulse comes geared up with an agent coaching and communication module to coach and empower your subject brokers. Property Pulse tells you in real-time about energetic customers scrolling by your itemizing, or the variety of slot bookings, or web site visits. It additionally saves and shops shopper particulars, permitting brokers to entry lead databases at any time and mark exercise within the system. Based on G2 Information, most customers report that it takes about 22 months for them to see ROI from the device.
Execs and cons of PropertyPulse: My take
| Execs of PropertyPulse | |
| Customizable Interface and CRM options | |
| Cellular app and mission administration integration |
No tutorials within the free model |
| Electronic mail advertising and SMS integration |
Gradual load occasions for the gross sales course of |
What G2 customers like about PropertyPulse:
“I like that this web site is particular to realtors and is automated, and I haven’t got to suppose an excessive amount of. It does it for me. Because the proprietor and dealer of my brokerage, I can get extraordinarily busy, however I’ve the peace of thoughts that my web site stays present, related, and up-to-date. I like the coaching on the web site, in addition to the one-to-one help accessible if wanted. The recommendation has all the time been good. There’s a lot extra I can and will probably be doing with my web site now, with my assistant.”
– PropertyPulse Assessment, Donna S.
What G2 customers dislike about PropertyPulse:
“If there was one factor, I might say the dearth of having the ability to set duties with the CRM that’s included. It is considerably of a ache not having it. You both have to take care of two separate CRMs or sift by the present one and hope you’ll be able to keep in mind who it’s important to comply with up with.”
– PropertyPulse Assessment, Kristin G.
5. ReferralMaker: Greatest for referral-focused progress
ReferralMaker manages property leads and segments them in keeping with the character of their buy. It helps handle contract lifecycles, mortgage-based information, cost information, and facility upkeep for properties at a number of areas.
ReferralMaker additionally permits you to add and replace property info, vendor invoices, and different extra itemizing prices for an entire image.
Execs and cons of ReferralMaker: My take
| Execs of ReferralMaker | |
| Maintains shopper information with excessive safety |
Not sufficient design choices |
| Prime quality lead segmentation |
A bit dear for small companies |
| Calendar syncs for shopper conferences |
Weak analytics and reporting |
What G2 customers like about ReferralMaker :
“I like how easy it’s so as to add to your database. I like how complete you may make every shopper’s profile. I like the way it matches potential patrons to your listings. I like the way it auto-populates one of the best folks to name and makes positive that no one will get missed. I like the way it tracks every little thing for you.”
– ReferralMaker Assessment, James R.
What G2 customers dislike about ReferralMaker:
“Want it had been linked to my a number of itemizing service (MLS) and that I might ship listings to my purchasers. Nevertheless, there are numerous instruments for that which might be helpful solely in the course of the transaction. ReferralMaker CRM – is a listing of long-term’ relationships.”
– ReferralMaker Assessment, Praful T.
1. Which is probably the most user-friendly actual property CRM with a cellular app and integrations with Zillow and Realtor.com?
Comply with Up Boss is among the most user-friendly CRMs, providing a powerful cellular app and direct integrations with Zillow and Realtor.com. Propertybase is another choice if you’d like extra superior automation with itemizing information syncing.
2. That are one of the best actual property CRM programs to handle leads and e mail campaigns in one place
High selections embrace IXACT Contact Actual Property CRM and Comply with Up Boss, each acknowledged for his or her sturdy e mail marketing campaign instruments and automatic follow-up capabilities. ReferralMaker additionally works nicely for brokers who need easy lead group paired with relationship-focused advertising.
3. I’m a brand new realtor. What CRM ought to I exploit to trace open home leads and follow-ups?
IXACT Contact Actual Property CRM is right for brand spanking new realtors due to its simple setup, open-house lead seize kinds, and built-in follow-up reminders. Comply with Up Boss is one other beginner-friendly choice with quick lead routing and easy process monitoring.
4. Which actual property CRM is most really helpful for small brokerages that need crew options and texting?
Comply with Up Boss is extensively really helpful for small groups due to its shared inbox, texting options, and crew accountability instruments. PropertyPulse also can work for brokerages centered on digital advertising and centralized communication.
5. Which actual property CRM offers one of the best bang for the buck for brokers doing underneath 20 offers a 12 months?
ReferralMaker provides good worth with easy workflows and a low studying curve, making it splendid for low-volume brokers. IXACT Contact additionally delivers sturdy affordability with e mail advertising and web site instruments included.
6. That are the top-rated actual property CRM platforms that work nicely with Gmail and Outlook?
Comply with Up Boss integrates seamlessly with Gmail and Outlook, mechanically syncing emails. Propertybase additionally provides sturdy e mail integration, in addition to superior workflow automation.
7. What’s one of the best actual property CRM for a solo agent that’s simple to study and never loopy costly?
IXACT Contact Actual Property CRM is a superb match for solo brokers as a result of it is intuitive and budget-friendly. ReferralMaker is one other easy, light-weight choice if you’d like relationship-focused follow-up with out complexity.
8. Which is one of the best CRM for industrial actual property brokers who want deal monitoring and reporting?
Propertybase stands out within the industrial actual property sector attributable to its customizable deal pipelines and superior reporting instruments. Comply with Up Boss also can work if you’d like less complicated deal monitoring with sturdy communication instruments.
9. Which actual property CRM software program is finest for lead routing and pipeline administration for a mid-size crew?
Comply with Up Boss excels with quick lead routing, collaborative pipelines, and automatic project guidelines — making it splendid for mid-sized groups. PropertyPulse is another choice if advertising automation and centralized communication are priorities.
Keep aligned along with your patrons from the very starting
While you retailer the correct shopper particulars in your free actual property CRM, you’re not simply organizing information; you’re unlocking readability. You’ll know precisely what every purchaser desires, cease losing time on mismatched showings, and concentrate on the prospects who’re really prepared to maneuver.
Do that constantly, and also you gained’t simply enhance your productiveness, you’ll turn out to be the agent folks keep in mind, suggest, and fortunately invite to have fun their new house.
Discover ways to optimize brokerage commissions and keep dealer relations with one of the best brokerage administration software program in 2026.
This text was initially revealed in 2024. It has been up to date with new info.
