MILAN — A couple of days after the revealing of the movie on his life, Brunello Cucinelli was keen to debate the 12 months about to shut, which he described as “a report” one for his namesake firm when it comes to financials and model picture.
Throughout a name with analysts on the finish of buying and selling in Milan on Wednesday, Cucinelli mentioned he forecasts a gross sales achieve of between 11 and 12 p.c at fixed alternate for 2025, which is increased than the ten p.c anticipated at first of the 12 months. At present alternate charges, the expansion is pegged at round 10 p.c.
“The fourth quarter guarantees to be very, very constructive,” mentioned Cucinelli, according to the pattern of the third quarter, regardless of a better comparability base.
Given the orders of the autumn 2026 girls’s pre-collection and of the spring 2026 season, Cucinelli confirmed a projected income development of round 10 p.c for subsequent 12 months as properly.
Concerning the markets, chief govt officer Luca Lisandroni mentioned China, which accounts for 13 p.c of gross sales, is “in wonderful well being and we consider in a brand new equilibrium” in that area. The efficiency in America was additionally described as “wonderful,” and Europe is “stable, with native clients key and vacationer spending constructive.”
In mid-January, the corporate will launch a brand new AI-based e-commerce website. “It isn’t merely a revamped web site, however a digital setting that causes, interprets the customer’s intent and responds with an expertise tailor-made to that particular person, in that particular second,” Cucinelli mentioned.
He emphasised that he didn’t anticipate a significant uptick in gross sales from that channel, however that it might enhance the presentation of the merchandise on-line. Cucinelli’s direct on-line channel represents 7 p.c of gross sales, and together with different third-party platforms, it accounts for 12 to 13 p.c of the overall.
Lisandroni expects very constructive leads to the retail channel within the fourth quarter, with a “vital double-digit development, supported by the rise on a like-for-like foundation and the contribution of three new openings in Carmel, Calif., Macao and Shanghai and three expansions in London, Paris and Los Angeles.”
Subsequent 12 months Cucinelli will open new shops in Geneva, Switzerland; Toronto; Shanghai at Plaza 66; Mexico Metropolis; Wuhan, China, and Abu Dhabi. A brand new Casa Cucinelli will even open in Shanghai.
5 new concessions will open at Neiman Marcus and Lisandroni gave a shoutout to Saks Fifth Avenue, the place there are already 5 concessions. The model “had the very best outcomes ever at Saks in 2025, it’s a elementary platform of the very best stage,” he mentioned.
Progress within the wholesale channel confirmed that “supply dynamics supported a extra pronounced improve within the third quarter in comparison with the ultimate a part of the 12 months, with a barely constructive efficiency anticipated within the fourth quarter,” he added.
Prepared-to-wear accounts for 85 p.c of gross sales, with equipment representing the remaining, and each are equally break up between males’s and ladies’s collections.
In 2025, the corporate employed greater than 200 new individuals.
This 12 months noticed the completion, 12 months forward of schedule, of the 2024-26 plan devoted to strengthening the model’s Made in Italy manufacturing. This contains the doubling of the Solomeo manufacturing unit, and the completion of two new factories devoted to outerwear, positioned in Penne and Gubbio.
“Due to this vital funding plan, the corporate now considers itself able to face the following 10 years with solidity and imaginative and prescient, supported by a extremely stable manufacturing construction able to confidently accompanying the model’s future development,” Cucinelli mentioned.
Lisandroni made a reference to Morpheus Analysis’s allegations of irregularities in Cucinelli’s enterprise actions in Russia. Morpheus, a brief vendor betting Cucinelli’s inventory would fall, alleged the agency misled its shareholders and continues to function shops in Moscow. Cucinelli swiftly rejected these allegations and Lisandroni mentioned “the boldness within the model was not dented nor have been gross sales. The promptness with which we responded and really completely was vital and our repute didn’t endure from this.”
As reported, within the 9 months ended Sept. 30, gross sales rose 10.8 p.c to 1.02 billion euros, in contrast with 920.2 million euros in the identical interval final 12 months.
In its report issued on Wednesday, RBC acknowledged that “Brunello Cucinelli gives defensive income traits, in our view, largely supported by its 100% HNWI buyer base and comparatively inelastic demand traits.” Since 2012, the corporate has delivered a compound annual development charge of 14 p.c, “which is sector main with the bottom relative volatility, reflecting the timeless and trend relevance of its product portfolio. New buyer recruitment from a comparatively low HNWI penetration, new area alternatives, wealth switch to youthful generations and underpenetrated U.S. market stay key development alternatives,” contended RBC analysts.
