As a marketer, surveys are a core a part of what I do.
Whether or not I am accumulating information for my articles, researching market tendencies, or getting suggestions from my group on current collaborations and initiatives, surveys information a lot of what I do. However discovering one of the best survey software that is simple to make use of, and adaptable to totally different wants? That is been a journey.
From my faculty days, after I relied on free survey apps like SurveyMonkey and Google Varieties to conduct discipline surveys for sophistication initiatives, to my current work utilizing superior platforms like Qualtrics and Alchemer for market analysis, discovering one of the best survey software that ticks all of the bins has all the time been a little bit of a problem.
Some apps excel at creating visually gorgeous surveys however collapse after I really need to research information. Different type builders have superb analytics, however I really feel like they have been designed within the ’90s. And do not even get me began on instruments that promise every thing however restrict questions, responses, and options, giving me frustration.
So, I made a decision sufficient was sufficient. I rolled up my sleeves and examined greater than 30+ survey software program, from classics like Google Varieties and SurveyMonkey to rising gamers like Alchemer and Zoho Survey. My mission? To search out the greatest survey instruments of 2025 that actually ship and are price our money and time.
12 greatest survey instruments for 2025: My picks
- Google Varieties: Finest free on-line survey app
Easy setup, simple sharing, Google integration, and fast outcomes for educators and small groups. ($6/consumer/month). - SurveyMonkey: Finest total
Superior branching, analytics, and enterprise-grade suggestions assortment. (Begins at $23/month). - Jotform: Finest for sturdy customization and information assortment
10,000+ templates, workflow automation, and highly effective integrations. (Begins at $34/month). - Qualtrics Technique & Analysis (previously CoreXM): Finest for complicated, enterprise-level analysis
Deep analytics, customized dashboards, and predictive insights. (pricing on request). - QuestionPro: Finest for educational analysis and market evaluation
Superior logic, panel administration, and sentiment evaluation. ($85/consumer/month). - Microsoft Varieties: Finest for Microsoft customers
Seamless integration with Microsoft 365, AI-assisted query strategies ($9.99/consumer/month). - Mentimeter: Finest for dwell polling in shows
Actual-time engagement instruments, phrase clouds, and quizzes for hybrid occasions. ($11.99/consumer/month). - Consumer Interviews: Finest for consumer analysis and product testing
Entry to verified individuals, automated scheduling, and session insights. ($36/session). - SurveySparrow: Finest for chatbot-style surveys
Chat-like survey expertise, recurring surveys, and offline information assortment ($19/month). - SOCi: Finest for multi-location suggestions administration
Centralized buyer expertise platform for franchises and enterprises(pricing on request). - Typeform: Finest for learners
Interactive types, conditional logic, and model customization. ($25/month). - Zoho Survey: Finest survey software program for small enterprise
Tight ecosystem integration, multilingual surveys, and superior analytics. ($7.42/month).
*These on-line survey instruments are from the G2’s Winter 2025 Grid report. Most of them include a free plan or free trial. I’ve included their beginning worth to your simple comparability.
I will share my expertise, breaking down the professionals and cons of every software I examined so you’ll find the proper match to your wants.
Whether or not you are a small enterprise proprietor or advertising skilled attempting to attach with clients, a group lead on the lookout for inside suggestions, or a trainer constructing partaking quizzes, this information has one thing for you.
12 greatest survey instruments I personally suggest
We normally consider survey instruments as easy options for creating questionnaires, akin to suggestions types, quizzes, or analysis surveys.
However in my expertise, they’re a lot extra. They act as the final word organizers for information interplay. These instruments help me in designing and sharing surveys that aren’t solely exact and clear but additionally partaking and tailor-made to particular wants. Furthermore, these instruments are essential in analyzing the collected information. They transcend mere assortment; they assist me thoughtfully visualize responses to establish tendencies, acknowledge patterns, and make data-driven selections with confidence.
Actually, when you begin utilizing the proper survey instruments, it is onerous to think about conducting analysis or gathering suggestions with out them.
In accordance with G2 Knowledge, survey platforms rating constantly excessive on important options like survey builder (91%), query varieties (90%), survey distribution (89%), and templates (87%), proving that customers worth instruments that make the method intuitive, versatile, and environment friendly from begin to end.
How did I discover and consider these on-line survey instruments?
With over 400 survey software program choices obtainable, testing all of them is not possible. So, I relied on G2’s survey software program class web page, grid studies, and product evaluations to create an preliminary record of contenders. I used AI to research tons of of G2 evaluations to gauge how actual customers rated these instruments primarily based on their experiences, wants, and ache factors and created my preliminary shortlist.
As soon as I had my shortlist, I sat down to check all of them. For me, testing these survey apps wasn’t only a matter of signing up and skimming via options. I arrange every software to run a practical survey, full with various kinds of questions, skip logic, and conditional branching. This method allowed me to see how every software dealt with totally different survey wants.
I additionally targeted on how every software dealt with the survey distribution. This method allowed me to imitate the calls for of precise survey initiatives, guaranteeing that the instruments have been examined in situations much like how they might be utilized in follow.
I additionally used AI-assisted evaluation of G2 evaluate information to uncover recurring suggestions themes. In circumstances the place I couldn’t personally take a look at a software attributable to restricted entry, I consulted knowledgeable with hands-on expertise and validated their insights utilizing verified G2 evaluations. The screenshots featured on this article could also be a mixture of these captured throughout testing and ones obtained from the seller’s G2 web page.
It was throughout these rigorous checks that I began to develop clear opinions on what distinguishes one of the best survey instruments from the merely good.
What makes one of the best survey instruments: My standards
SurveyMonkey’s report reveals how these instruments are literally used: 58% of surveys are taken on cell, 23% embrace matrix questions, 12% use skip logic, and 21% are multilingual. Briefly, trendy survey instruments have to be mobile-friendly, neatly structured, and inclusive to fulfill in the present day’s expectations.
I look for a similar qualities. The most effective platforms simplify the way you design, distribute, and analyze surveys, whereas guaranteeing correct, high-quality information. Whether or not you’re gathering buyer suggestions, conducting analysis, or attempting to grasp your viewers higher, the proper software ought to make each step intuitive, collaborative, and safe. Listed here are the standards that I checked out when evaluating the instruments:
- Ease of use: There’s nothing higher than selecting up a brand new software and feeling like an knowledgeable instantly. I recognize survey platforms with intuitive interfaces and drag-and-drop functionalities that make survey creation, designing, and deployment a breeze. It is essential that these instruments are simple to navigate.
- Customization choices: I typically alter the appear and feel of my surveys to incorporate logos, colours, and themes that match our firm’s model id. That is necessary as I would like our surveys to seem extra skilled and reliable.
- Query varieties and codecs: From multiple-choice to extra complicated codecs like Likert scales or matrix questions, I want the survey app to supply all these and even enable randomizing query order to maintain responses unbiased. Superior varieties like NPS (internet promotional rating) or sliders assist me dig deeper into what folks actually suppose.
- Distribution and attain: I must get my surveys on the market, whether or not it is via electronic mail, social media, SMS, and even QR codes. It is also important that my surveys look good on any gadget, guaranteeing no respondent is turned away due to formatting points.
- Response administration: Seeing responses roll in in real-time is extremely satisfying. Instruments that assist handle responses successfully, forestall fraud, and supply each nameless and identifiable response choices are on the prime of my record.
- Analytics and reporting: As soon as I’ve collected all these responses, having sharp analytics instruments is essential. I want one thing that simplifies information interpretation and enhances it with visible capabilities. I adore it after I can simply swap between fundamental charts and graphs for fast seems to be and extra intricate analytics, like sentiment or development evaluation, for deeper dives. Main bonus factors can be if the software allowed me to export information instantly into applications like SPSS or Tableau. This flexibility helps me benefit from the information, whether or not I am presenting easy outcomes or partaking in complicated statistical evaluation.
- Collaboration options: I need to simply collaborate with my group when designing and analyzing the surveys. So, I really want a type builder that lets me add customers, assign them roles, and supply any collaborative options.
- Integration and compatibility: Integration with different platforms like Google Workspace or my advertising and CRM programs is a should for holding my workflow clean. API entry for customized integrations offers me the pliability to adapt the instruments to my wants.
- Safety and privateness: That is non-negotiable. I take advantage of instruments that encrypt information in any respect phases and adjust to main information safety laws, like GDPR. Figuring out that my respondents’ information is secure offers me peace of thoughts.
After attempting out 30+ survey instruments, I’ve recognized my prime 12 favorites that meet most of those standards. My record of greatest software program for creating skilled surveys consists of a wide range of survey instruments, together with devoted type builders like SurveyMonkey, advertising platforms with built-in survey capabilities like SOCi, and interactive instruments designed for quizzes, polls, and viewers engagement like Mentimeter.
Whereas they could not examine each field on the perfect options record, every one brings one thing distinct to the desk.
The record under incorporates real consumer evaluations from G2’s survey software program class web page. To be included on this record, a software should
- Allow the creation and customization of questions.
- Collect, report on, and archive response information.
- Be shareable and distributable.
* This information was pulled from G2 in 2025. Some evaluations could have been edited for readability.
1. Google Varieties (a part of Google Workspace): Finest free survey app
I’ve been utilizing Google Varieties, which is a part of Google Workspace, since my undergraduate days, and it’s by no means going to go away my arsenal of survey instruments. I do not suppose there is a survey software as easy and built-in as Google Varieties. And the most important plus? It is fully free to make use of with my Google account and has no limits on the variety of responses or questions I can add.
Establishing types takes simply minutes. One of many options I really like most is the number of query varieties it presents. Whether or not I want a easy multiple-choice query, a dropdown menu, or perhaps a discipline for file uploads and scores, Google Varieties has all of it.

Query varieties on Google Varieties
One other outstanding side of Sheets is the real-time collaboration. Identical to different instruments within the Google Workspace suite, I can invite colleagues to edit or construct the shape with me, which is invaluable when engaged on group initiatives.

Choices to sharing the survey type with my colleagues to ask them to collaborate
As quickly as responses are available in, I can select to view them there with easy information charts or in Sheets, making it extremely simple to research information or share insights with others.

Choices to View in Sheets
Now, Google Varieties has 17 pre-made templates. So, at any time when I am in a rush, whether or not it is an occasion RSVP or a suggestions type, I can get a survey up and working in minutes with one in every of these templates.

Templates on Google Varieties
What’s fascinating is that my mother, who’s a trainer, makes use of Google Varieties fairly extensively for quizzes, grading, and even accumulating suggestions from college students. She is totally struck by how simple it’s to create and distribute quizzes, and the automated grading characteristic saves her a lot time. It is an incredible instance of how versatile the software may be for various professions.
There are some things to notice. Based mostly on evaluations on G2, Google Varieties is broadly appreciated for its simplicity and ease of setup, although customers be aware it’s greatest fitted to easy surveys moderately than complicated analysis initiatives. The platform consists of important branding choices, like colours, logos, and pictures, however retains customization deliberately easy to keep up consistency and ease of use.
Additionally, customers observe that its logic and branching options are efficient for fundamental conditional questions however could really feel restricted for surveys requiring intensive multi-path logic. Nonetheless, this streamlined construction is precisely what makes Google Varieties reliable for educators, small groups, and anybody who values fast setup and straightforward information sharing.
On a scale of 1 to 10, I would confidently charge it a strong 9 only for the distinctive worth it presents as a free software. And you do not have to take simply my phrases for it. Customers on G2 charge it 4.6 out of 5 and acknowledge it as a dependable, user-friendly platform that simplifies suggestions gathering and on a regular basis information assortment.
What I like about Google Varieties:
- Essentially the most vital side for me is how simple it’s to arrange surveys and accumulate responses. The mixing with Google Sheets makes it a breeze to research information, and the number of query varieties means I can customise surveys to suit nearly any state of affairs.
- One other spotlight for me is the simplicity of sharing types. Whether or not I am emailing a hyperlink, embedding a type on an internet site, or letting folks fill it out on their telephones, it is all extremely handy and user-friendly.
What G2 customers like about Google Varieties:
“Google Kind is one thing that permits you to create a questionnaire/survey type/a small organized type, which helped me lots. Sure/No radio buttons are a cherry on the cake. It is vitally simple to deal with and modify the types as required. Textual content Discipline/Strictly Numeric Discipline retains the integrity of the types. The most effective factor is I can create an MCQ set out of those types.”
– Google Varieties Evaluate, Prashant P.
What I dislike about Google Varieties:
- Based mostly on G2 evaluations, customers discover Google Varieties’ design choices easy and useful: excellent for fast branding with colours, logos, or photos, however minimal for quicker setup.
- In accordance with G2 customers, Google Varieties handles easy surveys properly, although conditional logic is greatest fitted to fundamental branching moderately than multi-layered survey paths.
What G2 customers dislike about Google Varieties:
“They aren’t nice at design and do not supply many integration choices and scripts (arithmetic) as the opposite instruments. It additionally lacks choices to make totally different (trendy) methods to make a query.”
– Google Varieties Evaluate, Rafael P.
2. SurveyMonkey: Finest total
There’s one software I’ve constantly relied on for surveys in addition to Google Varieties; it is SurveyMonkey. I have been utilizing it for a very long time, and I really feel it strikes an incredible stability between user-friendliness and superior options.
SurveyMonkey’s true potential solely turns into evident while you transfer past the free plan. Whereas the free plan is beneficiant with entry to templates and fundamental performance, it is restricted to simply 10 questions per type and 25 responses.
I bear in mind it providing as much as 100 responses and fewer restrictions on questions again in faculty. It was excellent for my faculty initiatives, akin to surveys, classroom workout routines, and casual polling. Nowadays, although, the restrictions of the free plan make it appropriate for very small-scale use.
Nonetheless, since I’ve upgraded for my skilled wants now, I understand how highly effective SurveyMonkey may be with its paid options. What impressed me about SurveyMonkey is how versatile it’s for various kinds of surveys. Its template library is rather more expansive than Google Varieties, with over 400 templates.

Intensive templates on SurveyMonkey
Now, even when there is not one thing within the templates that I may use, SurveyMonkey has the choice to create surveys with AI powered by OpenAI. I typically use it to brainstorm my questions, too.

Constructing surveys with AI on SurveyMonkey
One other characteristic that stands out to me is its branching logic and skip logic capabilities. These enable me to create dynamic surveys through which respondents solely see questions related to their earlier solutions.
The characteristic I actually dig for is the A/B testing we will do inside surveys. As somebody who’s all the time testing and tweaking issues, I’ve used this characteristic to experiment with totally different questions or layouts when attempting to grasp what resonates greatest with respondents. Whether or not I am testing product concepts or refining my messaging to collect suggestions, it has been extremely useful for making data-driven selections.
As soon as I arrange my survey, I favored the little nugget of data it supplied about how lengthy it will take the respondents to finish it. I normally take a look at it to optimize if it is too lengthy.

SurveyMonkey shows particulars on the Estimated Time to finish my survey
What actually stands out, although, is SurveyMonkey’s Viewers characteristic. This enables me to buy focused respondents from their international panel, which has been a lifesaver after I want suggestions from a selected demographic or skilled group.

SurveyMonkey Viewers characteristic to get focused viewers
As an alternative of getting to liaise with a separate market analysis agency to seek out respondents, I like how this characteristic makes the method a lot quicker, easier, and extra environment friendly. So, regardless of the added price, I believe the comfort it presents makes it properly definitely worth the funding for targeted analysis initiatives.
From what I noticed on G2 evaluations, SurveyMonkey is very regarded for its sturdy query logic, analytics, and big selection of templates that make skilled surveys simple to create and distribute. However a lot of its superior capabilities, like customized branding, information exports, and integrations, can be found in higher-tier plans, which customers be aware is price reviewing upfront to make sure the proper characteristic match for every group’s wants.
Additionally, the interface stays intuitive total, although navigating superior analytics or filtering giant information units can take some getting used to. Nonetheless, the platform’s breadth of options and reliability proceed to make it a best choice for organizations working detailed suggestions applications or analysis research.
With an total G2 score of 4.4 out of 5, SurveyMonkey stands out as a flexible, data-driven platform constructed for groups searching for depth, construction, and confirmed survey efficiency.
SurveyMonkey is lagging as I click on via just a few choices
Total, I would suggest SurveyMonkey for companies, educators, and researchers who want one thing extra sturdy than Google Varieties however don’t desire to spend as a lot on premium instruments like Qualtrics.
Personally, I discover it to be a wonderful center floor for skilled surveys, providing sufficient flexibility and energy to fulfill a wide range of wants.
What I like about SurveyMonkey:
- I extremely worth how simple it’s to create surveys with knowledgeable contact. The intensive template library, branching logic, and A/B testing capabilities make it extremely versatile for various use circumstances, from buyer suggestions to worker engagement.
- The SurveyMonkey Viewers characteristic is a standout for me. It saves a lot time by letting me buy focused respondents from their international panel, particularly after I want insights from a selected demographic.
What G2 customers like about SurveyMonkey:
“I just like the number of choices to ask questions and get the proper solutions. I really like the choices to evaluate and analyze information, and I like how every query may be customized in a approach that makes it user-friendly. Lastly, I like how simple it’s to make use of the superior logic.”
– SurveyMonkey Evaluate, Miriam F.
What I dislike about SurveyMonkey:
- Based mostly on G2 evaluations, some customers point out that superior choices, like integrations and export codecs, can be found on higher-tier plans, so checking plan particulars upfront helps guarantee the proper match.
- The interface is usually intuitive and dependable, although occasional slowdowns could happen when switching views or loading analytics.
What G2 customers dislike about SurveyMonkey:
“Once I designed my survey, I did not understand some options required a subscription. I spent a whole lot of time creating it, after which I came upon that very fundamental options wanted to be bought, so I kind of had no alternative however to buy the subscription with a view to full my mission. A few years in the past, the acquisition of a subscription wasn’t even required with a view to do a fundamental survey.”
– SurveyMonkey Evaluate, Christy M.
3. Jotform: Finest for sturdy customization and information assortment
In relation to survey and form-building instruments, Jotform instantly gave me the impression of being tailor-made for small and medium companies. Its intensive template assortment, even at first look, appears thoughtfully designed to cater to their wants, not like Google Varieties, which I discover extra general-purpose, or SurveyMonkey, which focuses closely on totally different survey varieties.
Now, I’ve discovered Jotform to be a full-fledged type builder that helps superior use circumstances like accumulating funds, signing contracts, and creating automated workflows. It feels prefer it’s designed to deal with something from buyer surveys to cost collections —all inside one system.
For me, the software is extremely easy to make use of. All the pieces feels intuitive, from dragging and dropping components to customizing types, so I can get issues executed shortly without having a whole lot of technical know-how.

Including questions on Jotform with the drag-and-drop interface
A core energy of JotForm is the template library, in the event you ask me. With over 2,000 templates, it is the biggest assortment I’ve seen in a web-based type builder. There’s even a devoted class for Salesforce types.
One other distinctive characteristic of Jotform that amazed me was its widgets part. Whether or not I want so as to add a signature discipline, create dynamic checklists, or calculate totals throughout the type, the widgets make all of it potential. For example, I’ve used the Phrases & Situations widget to make sure customers acknowledge particular insurance policies. It is this degree of customization that units Jotform aside from instruments like Google Varieties or SurveyMonkey.

Helpful widgets on Jotform starting from calculators to checklists, signatures, photographs, and phrases and situations that may be included in types
One other spotlight is the power to generate visible studies instantly from the information utilizing the report builder. This is a significant benefit as a result of I can create visually interesting summaries with out the necessity for an exterior reporting software.
Lastly, I believe it’s super-cool that Jotform offers sturdy integrations to CRMs, advertising, and automation instruments, even for its free plan customers. It is extremely interesting as a result of it lets me join my types easily with the programs I am already utilizing, saving effort and time.

Jotform integrations
From G2 consumer insights, Jotform is appreciated for its ease of use and suppleness. Some reviewers point out that its plan construction most accurately fits people or giant groups, with fewer choices in between, so checking tiers upfront helps guarantee the proper match.
A number of reviewers point out that efficiency can often sluggish when dealing with giant, data-heavy types, although total stability stays dependable. On the entire, with a robust G2 score of 4.7 out of 5, Jotform continues to be acknowledged as a reliable, feature-rich type builder fitted to a variety {of professional} and enterprise wants.
What I like about Jotform:
- For my part, probably the most notable side of Jotform is its versatility. From creating dynamic types to producing detailed studies proper throughout the platform, it takes care of every thing I want with out requiring me to make use of extra instruments.
- The widget choices are palms down one in every of my favourite options. I discover it really easy to customise types by including calculations, signature fields, and even superior logic. It makes the entire course of not simply environment friendly but additionally pleasant to work on.
What G2 customers like about Jotform:
“JotForm is super-easy to be taught – the buttons are obvious and simple. You may add your types and customise them to suit the data you want. You can also make sure required gadgets, so that they have to be accomplished earlier than finalizing. Varieties may be submitted from contained in the doc, and also you get a duplicate in your inbox.
You may add a great deal of wonderful revolutionary options, akin to auto-calculated fields, automated emails that may go immediately or on a calculated date, and approval flows the place senior employees can approve a selected motion. I take advantage of JotForm day by day, making my working life simpler and more practical. The free model is superb, and you may improve to extra highly effective choices.”
– Jotform Review, Ed S.
What I dislike about Jotforms:
- In accordance with G2 evaluations, Jotform presents a variety of plans designed for people and bigger organizations. Some customers be aware that smaller groups might need for a restricted mid-tier choices when needing just a few extra seats.
- As talked about by G2 reviewers, the platform performs reliably for many use circumstances, although complicated or data-heavy types could expertise occasional slowdowns throughout enhancing or loading.
What G2 customers dislike about Jotforms:
“The price to go from one consumer to extra is a large hole. It will be good to have the power to simply go from 1 to five customers with out having to enter an enterprise contract.”
– Jotform Evaluate, Rudy M
4. Qualtrics: Finest for complicated, enterprise-level analysis
Now, if there’s one software that stands out for its superior survey capabilities, I might say it is Qualtrics Technique and Analysis (previously CoreXM).
What makes Qualtrics really superior, for my part, is its capacity to cater to extremely particular wants, from complicated survey designs to real-time dashboards and in-depth analytics.
One of many issues that I admired probably the most about Qualtrics is its customization and suppleness. The platform permits me to design surveys that go far past easy information assortment. For example, I can create dynamic surveys with superior branching logic, embedded information, and complex conditional paths that adapt primarily based on consumer responses.
The extent of management it presents is ideal for capturing nuanced insights, whether or not I am conducting buyer satisfaction research, worker engagement surveys, or gathering suggestions on new product launches. I can create superior query varieties like side-by-side comparisons, rank orders, or sliders.
Qualtrics’ survey distribution is one other sturdy level in my expertise. I may share surveys by way of electronic mail, social media, and even QR codes, making it simple to achieve my viewers. The platform additionally ensures surveys look nice throughout gadgets, and the preview performance helps me affirm that every thing is flawless earlier than I ship them out.

Qualtrics survey distribution choices
What actually units Qualtrics aside for me, although, are superior options like Textual content iQ and Stats iQ. Textual content iQ lets me immediately analyze open-ended responses, pulling out themes, sentiments, and patterns that will have taken me hours to uncover manually. For instance, I’ve used it to research buyer feedback and pinpoint recurring points, which has been invaluable for enhancing our processes. In the meantime, Stats iQ dives even deeper into the information.
As well as, I actually felt the reporting and visualization options have been next-level. Whereas enhancing the survey outcomes, I may toggle between tables, charts, and graphs. I may swap between vertical bars, pie charts, line graphs, and even phrase clouds, relying on what greatest represented my information.
Now, that is extremely highly effective for somebody like me who often presents survey findings to stakeholders. It saves me a lot effort and time. I not must export information to a different software to create visuals; it is all constructed proper into Qualtrics.

Modifying the survey outcomes on Qualtrics
In accordance with suggestions on G2, Qualtrics is broadly appreciated for its skilled design, sturdy analytics, and excessive degree of customization that helps every thing from educational analysis to enterprise-grade suggestions applications. Whereas customers discover the interface intuitive for fundamental survey creation, many be aware that unlocking the platform’s full analytical and automation capabilities can contain a studying curve. Happily, Qualtrics offers intensive coaching supplies and documentation that make mastering superior options approachable over time.

The information import and export automation we may arrange on Qualtrics
As mirrored in G2 evaluations, pricing aligns with its premium positioning: greatest fitted to groups and organizations conducting large-scale or extremely complicated analysis initiatives. For smaller groups or easier use circumstances, the funding could really feel larger relative to their quick wants. So, I really feel it is best fitted to enterprises and those that want absolute precision and superior survey capabilities, like devoted market analysis corporations.
With an total G2 score of 4.4 out of 5, Qualtrics stands out as a complicated, research-grade survey answer constructed for depth, precision, and superior information evaluation and is most beneficial software for enterprise surveys with complicated wants.
What I like about Qualtrics:
- I actually like how customizable Qualtrics is. The superior options enable me to create surveys and studies tailor-made to my precise wants, a degree of management I have not skilled with different instruments.
- I’m obsessive about analytics options like Textual content iQ and Stats iQ. These instruments make my evaluation extra environment friendly and insightful.
What G2 customers like about Qualtrics:
“There’s so a lot that I can do with Qualtrics – and I carry on determining new methods to make use of the platform to ship worth to my shoppers.”
– Qualtrics Technique and Analysis (previously CoreXM) Evaluate, Package Ok.
What I dislike about Qualtrics:
- In accordance with G2 evaluations, Qualtrics is positioned as a premium platform with pricing that displays its depth and enterprise-grade capabilities. Customers be aware it delivers sturdy worth for large-scale or research-driven initiatives, although it might be greater than smaller groups require.
- As highlighted by G2 reviewers, mastering superior analytics, automation, and customization options can take time, however the platform’s intensive coaching assets and documentation assist customers ramp up successfully.
What G2 customers dislike about Qualtrics:
“The consumer interface is simply too sophisticated, resulting in the need for devoted coaching on the software, which they appear to outsource to different corporations for some motive. The ramp-up is a bit tough, and it is considerably onerous to combine with different instruments. When you’re up and working, it is nice, however the studying curve is a bit too steep.
I’ve discovered that we make the most of most likely a tenth of the characteristic set that we may use, which is nice and highly effective for us, however it’s a little overbuilt and unnecessarily complicated for our wants.”
– Qualtrics Technique and Analysis (previously CoreXM) Evaluate, Jake R.
5. QuestionPro: Finest for educational analysis and market evaluation
For me, QuestionPro stands out as among the best Qualtrics options. It isn’t costly or overwhelming for a complicated survey software.
From designing surveys to analyzing responses, I discovered it extremely simple to hit the bottom working. For example, the platform presents superior query varieties like complicated grid/flex matrix, side-by-side comparisons, and interactive sliders. Regardless of this depth, the interface is intuitive and user-friendly. I by no means felt like I wanted intensive coaching to begin utilizing these options and creating impactful surveys.
Query varieties on QuestionPro
One other characteristic I actually discovered helpful is the superior branching logic. It permits me to create complicated survey paths primarily based on a number of situations, guaranteeing respondents are solely introduced with the questions which are most related to them. I may even hyperlink one survey to a different, which added an entire new degree of customization.

Establishing skip logic on QuestionPro
A few of the smaller however equally necessary options I actually discovered helpful have been the export choices to CSV, Excel, and PDF, in addition to the power to combine effectively with Google Sheets. These made managing and sharing information a lot simpler for me.
One other considerate contact was the customizable thanks web page on the finish of the survey. It allowed me so as to add a private or branded message, which made the general survey expertise really feel extra skilled and interesting for respondents.
Choices to customise the thanks web page on QuestionPro
In accordance with suggestions shared on G2, QuestionPro is valued for its stability of affordability, superior options, and research-ready performance that appeals to each educational and enterprise customers. Some reviewers point out that the interface could take some time to get absolutely snug with, particularly for brand new customers exploring its big selection of choices. As soon as acquainted, nonetheless, most discover the navigation constant and environment friendly.
As mirrored in G2 evaluations, the platform’s analytics are sturdy and detailed, although its visualization instruments are described as extra useful than design-focused. For many groups, this simplicity helps quick, correct reporting with out pointless complexity.
All issues thought-about, QuestionPro stays a go-to possibility for these searching for sturdy survey capabilities in a cost-efficient package deal, boasting a 4.5 out of 5 score on G2.
What I like about QuestionPro:
- I actually appreciated how customizable the platform is. It let me create surveys that have been tailor-made precisely to my wants, from utilizing superior query varieties to implementing detailed branching logic.
- The benefit of use was a giant plus for me. Even with all of the options it presents, I did not really feel overwhelmed.
What G2 customers like about QuestionPro:
“QuestionPro is a sturdy and highly effective survey software. It has quite a few superior query varieties, together with conjoint and max diff, permits for superior skip and branching logic, and has built-in instruments to flag and evaluate poor high quality or fraudulent responses.
A few of my favourite options are the auto-focus mode on matri questions and the benefit of making a shocking dashboard utilizing the BI visualization software. I additionally love that now we have a devoted buyer assist supervisor who we will attain out to instantly once we want help and ship suggestions for product enhancements, bugs, and many others.
The worth can also be considerably lower than what we have been paying for Qualtrics, and it seems to be designed for analysis businesses like ours moderately than company enterprise customers.”
– QuestionPro Evaluate, Stewart L.
What I dislike about QuestionPro:
- In accordance with G2 reviewers, QuestionPro presents a variety of superior options, although some customers be aware that the interface can take some time to get used to, particularly when navigating detailed settings or studies.
- The platform’s chart and graph choices are clear and useful, although customers point out that extra customization may make insights much more visually partaking.
What G2 customers dislike about QuestionPro:
“The reporting instruments are strong, however the visuals may use a lift. Extra dynamic or customizable charts and graphs would make presenting insights simpler and extra impactful.”
– QuestionPro Evaluate, Brittany W.
6. Microsoft Varieties: Finest for Microsoft customers
I did not even know Microsoft had type choices till I discovered them on the G2 grid report. After studying constructive evaluations, I made a decision to provide Microsoft Varieties, which is a part of the Microsoft Workplace 365 suite, a strive.
I discovered it to be easy and useful. I discovered the templates notably helpful for shortly creating fundamental surveys, quizzes, invites, or event-related types.

Signing up for Microsoft Varieties
I noticed the vary of query varieties is extraordinarily fundamental, like alternative, textual content, score, rating, Likert, date, and NPS. These principally cowl the necessities. Groups wanting superior query varieties would need to use different instruments to complement although.
Query varieties on Microsoft Varieties
One characteristic I favored was the AI suggestion software. Clicking the AI icon gave me fast query suggestions for the survey I used to be engaged on. Whereas the strategies weren’t all the time excellent, they have been a useful place to begin for constructing my types.
Utilizing AI to create my survey on Microsoft Varieties
I additionally favored how simple it was to take my information to Microsoft Excel or create a PowerPoint report and share it.
In accordance with insights from G2 evaluations, Microsoft Varieties is valued for its simplicity, accessibility, and seamless integration throughout the Microsoft 365 ecosystem, making it excellent for fast surveys, quizzes, and suggestions assortment. Some reviewers point out that its performance is extra standardized in comparison with devoted survey platforms, with fewer superior choices for automation, integrations, or design customization.
Rated 4.4 out of 5 on G2, Microsoft Varieties stays a reliable, easy-to-use possibility for educators, small groups, and organizations already utilizing the Microsoft suite.
What I like about Microsoft Varieties:
- I actually like how easy and simple Microsoft Varieties is to make use of. Establishing a survey or quiz does not require a lot effort, and the combination with Excel makes analyzing information a breeze.
- The AI-powered query strategies have been a pleasant contact. Whereas not all the time excellent, they helped me shortly brainstorm and add questions with out overthinking the setup course of.
What G2 customers like about Microsoft Varieties:
“Because of the Varieties software, I can create fast surveys and types to gather data. Additionally it is helpful for gathering unstructured data like workplace requests (parking entry, instruments, gear), mission updates (for instance, relating to completed mission instances, and many others.), reporting, and voting (for instance, selecting worker representatives).
Varieties are completely built-in with Microsoft instruments akin to PowerPoint or SharePoint, which facilitates the publication of surveys and the following evaluation and presentation of outcomes.”
– Microsoft Varieties Evaluate, Przemek P.
What I dislike about Microsoft Varieties:
- Microsoft Varieties is designed for simplicity and fast setup, providing important query varieties and logic. Some customers point out that it’s greatest fitted to fundamental surveys moderately than superior workflows or detailed branching.
- The design choices are streamlined for consistency and ease of use, with restricted flexibility for altering layouts or themes. This makes it excellent for easy suggestions assortment however much less fitted to closely branded or design-driven types.
What G2 customers dislike about Microsoft Varieties:
“It may be clunky, and there are limitations on design. I choose different types that combine extra seamlessly with different software program my group makes use of, like Salesforce.”
– Microsoft Varieties Evaluate, Michael Ok.
7. Mentimeter: Finest for dwell polling in shows
Now, Mentimeter has develop into my go-to software at any time when I must make my shows extra partaking and interactive. Whether or not I am working dwell polls, accumulating real-time suggestions, or including some pleasure to a session, it by no means fails to ship.
It is the first software I consider after I need to transcend conventional slides and truly contain my assembly individuals within the dialog. I’ve discovered it excellent for my group conferences, webinars, and workshops we manage. I’ve additionally heard a few of my colleagues in gross sales and buyer success utilizing the software to gauge buyer sentiment throughout and after gross sales calls and product demos.
Utilizing Mentimeter for my group’s weekly standup
I am unable to get sufficient of how simply Mentimeter makes this occur. The true-time interplay options, like polls, phrase clouds, and quizzes, are extremely easy to arrange. Essentially the most vital side for me is that I can show the outcomes instantly and have a dialog about them.
I normally create my slides instantly from Mentimeter utilizing their templates for weekly check-ins, webinars, and brainstorming periods. It saves me a whole lot of time.
Creating shows with questions on Mentimeter
The characteristic that resonated with me probably the most is the Fast Varieties characteristic, which permits me so as to add a number of questions in a slide like a survey. I discover it extremely helpful throughout webinar periods to get extra particulars a couple of prospect.
From what I gathered from G2 evaluations, Mentimeter is broadly appreciated for its partaking visuals, ease of use, and talent to show shows into interactive experiences. Some reviewers point out that whereas importing slides from different platforms like Google Slides is supported, formatting choices may be restricted as soon as imported, making it extra environment friendly to begin instantly with Mentimeter’s built-in templates.
Additionally, the platform’s visualizations are one in every of its strongest options — clear, polished, and presentation-ready — although customization exterior the platform is minimal.
Nonetheless, Mentimeter has develop into a vital a part of my toolkit for shows and interactive periods. Whether or not I am brainstorming with my group, working a webinar, or just trying to collect suggestions in real-time, Mentimeter constantly delivers.
Incomes a 4.7 score on G2, Mentimeter stands out as an intuitive, presentation-focused platform constructed for groups that worth simplicity, viewers engagement, and visible affect in each session.
So, if you wish to make your shows extra energetic, I would say Mentimeter is a superb match. It is excellent for lecturers attempting to maintain college students concerned, group leads working brainstorming periods, or anybody internet hosting webinars and workshops.
What I like about Mentimeter:
- Mentimeter makes it simple for me to create interactive shows with options like dwell polls, phrase clouds, and quizzes. It makes my periods a lot extra partaking, and I can see the viewers getting concerned instantly.
- The templates are a giant win for me. Whether or not I am organising a webinar or a brainstorming session, they save me a lot time and provides me an incredible place to begin.
What G2 customers like about Mentimeter:
“Whilst a first-time consumer of the software, it was very clear what I wanted to do to arrange my first ballot. This went down rather well throughout our webinar and helped us achieve some perception into who we had on the decision. It was visually interesting. We received nearly all of delegates taking part. So, I can assume that they discovered it simple to make use of, too.”
– Mentimeter Evaluate, Stephen B.
What I dislike about Mentimeter:
- Suggestions from G2 customers highlights that Mentimeter’s visuals are skilled and presentation-ready, although customization past the platform is restricted.
- A number of reviewers on G2 be aware that importing slides from instruments like Google Slides can require some reformatting. Many choose utilizing Mentimeter’s native templates for a cleaner, extra constant look.
What G2 customers dislike about Mentimeter:
“I want to have extra choices for formatting the textual content within the slide. The second enchancment I want is the way to extract information. The information output is considerably cumbersome when analyzing totally different applications. I would love to have the ability to have the chance to regulate how the output ought to appear to be.
I might additionally wish to have a dwell preview – that I can use to make changes and see the outcomes dwell. I want to incorporate it right into a PowerPoint presentation. The options in the present day are usually not ok.”
– Mentimeter Evaluate, Anders W.
8. Consumer Interviews: Finest for consumer analysis and product testing
Now, I do know Consumer Interviews is not a typical survey software for constructing surveys. As an alternative, it is a platform that helps me join with the precise respondents I want for my analysis. Each time I am engaged on a mission that requires reaching individuals who match a selected demographic or behavioral profile, that is the software I flip to.
As a marketer, I’ve used it to recruit individuals for product suggestions periods and conduct in-depth interviews, which have been extremely precious for shaping our campaigns and refining advertising methods. It is a vital useful resource for gathering qualitative information that goes far past easy survey responses, giving me deeper insights to make extra knowledgeable selections.
What I worth most concerning the platform is its velocity and effectivity in recruiting individuals. I can simply use the filters to slim down my seek for respondents out of 5 million+ obtainable individuals.
Establishing standards for respondents on Consumer Interviews
On prime of that, I can create a screener with extra particular questions to raised qualify candidates. Nonetheless, the screener survey itself may use some enchancment, for my part. Options like skip logic and different superior functionalities do not feel as developed in comparison with different survey instruments.
Including a screener survey on Consumer Interviews
As I see it, the primary USP of Consumer Interviews is the standard of their participant pool. The panel is high-quality, which implies I do not waste time filtering via unqualified respondents. I used to be additionally happy with how simple it’s to handle research, talk with panelists, and even distribute incentives after interviews.
Establishing participant incentives on Consumer Interviews
I discover the built-in incentive calculator extremely useful for deciding how a lot I ought to supply individuals for his or her time. As well as, I can personalize participant communications, whether or not it is outlining what to anticipate from the session or sending a thank-you electronic mail. These small touches not solely make the method extra skilled but additionally assist me construct a superb rapport with individuals, which is important for significant analysis.
The platform additionally integrates properly with instruments I already use, like my Google calendar, making scheduling interviews a breeze. It even automates outreach emails, which saves me a ton of time.
Based mostly on insights from G2 evaluations, Consumer Interviews is very regarded for its huge participant pool, dependable screening instruments, and talent to simplify your complete recruitment course of. Some customers point out that the respondent database is strongest within the U.S., and sourcing individuals from different areas or very particular niches could require extra time or focusing on efforts.
Suggestions from G2 customers additionally means that whereas the platform effectively manages participant logistics and scheduling, the post-research course of, akin to conducting interviews, analyzing responses, and summarizing insights, stays a guide effort for researchers. Many discover this setup helpful for sustaining management over evaluation however be aware it provides time to the analysis workflow.
Incomes a 4.7 score on G2, Consumer Interviews continues to be acknowledged as a reliable platform for easy participant recruitment and streamlined analysis coordination.
Total, I would suggest Consumer Interviews to anybody on the lookout for a dependable platform to recruit high-quality individuals for usability testing, gathering suggestions on prototypes, or working in-depth consumer analysis periods.
What I like about Consumer Interviews:
- The platform makes it extremely simple to recruit individuals with the precise demographic or behavioral standards I want, saving me hours of effort in comparison with guide recruitment.
- The inducement administration characteristic is a large plus—it streamlines the method of deciding, distributing, and managing rewards, which was once a time-consuming process for me.
What G2 customers like about Consumer Interviews:
“We use Consumer Interviews to validate product concepts and consider UIs. They’re simple to make use of and supply a whole lot of flexibility, and I’m a fan of the skilled viewers they provide.
The service of Consumer Interviews is pleasant and proactive; every thing is solved shortly. Additionally, in the event you want to collaborate along with your group, it is easy so as to add folks to initiatives. They replace their product typically, and the brand new options make the product simpler to make use of.
I like to recommend Consumer Interviews if you need trade specialists in your product improvement cycles.”
– Consumer Interviews Evaluate, Caroline O.
What I dislike about Consumer Interviews:
- Suggestions from G2 customers signifies that Consumer Interviews presents efficient screening instruments for participant choice, although some be aware that extra superior logic choices may make focusing on particular respondent profiles even simpler.
- The platform focuses on recruitment and scheduling, with post-interview evaluation and perception group managed exterior the software, an method that fits groups wanting management over their very own analysis course of.
What G2 customers dislike about Consumer Interviews:
“The screener survey wants slightly little bit of consideration. The skip logic and some different options aren’t as sturdy as what you’d get from an organization that’s targeted particularly on survey analysis. It does the job of recruiting folks, however at instances takes an additional step or query to ensure we get the proper folks in.”
– Consumer Interviews Evaluate, Garred S.
9. SurveySparrow: Finest for chatbot-style surveys
Now, SurveySparrow has been on my radar for fairly a while, however I hadn’t tried it earlier than. So, when it surfaced on G2 studies whereas researching for this text, I made a decision to provide it a spin utilizing its 14-day free trial, and I ought to say it impressed me instantly.
From the second I began exploring the platform, its user-friendly interface and considerate options drew my consideration. One of many options that instantly caught my consideration was the side-by-side edit and preview possibility for every query after I was creating the survey. It is such a time-saver to see precisely how my questions will seem to respondents as and when I’m including questions.
One other key side was the logic settings. I may arrange conditional query paths simply with each show logic and skip logic options.
Establishing show logic and skip logic questions on SurveySparrow
SurveySparrow’s “Wing it with AI” characteristic additionally captured my consideration in the course of the trial. It made creating and refining questions a lot simpler. Whether or not I needed to rephrase, increase, or alter the tone—be it formal, casual, and even quirky—it had me lined.

Wing it with AI! in SurveySparrow
What struck me probably the most, nonetheless, was SurveySparrow’s chat-like survey expertise. It is a refreshing change from conventional static surveys and makes the method really feel extra like an interesting dialog.
Once I use this feature to point out my survey, as an alternative of overwhelming respondents with types, questions seem separately in a conversational circulate. Nonetheless, I did discover that for longer surveys, this method can really feel a bit drawn out. So, I normally use this for shorter surveys or eventualities the place engagement is my prime precedence.
The chat-like survey expertise on SurveySparrow
One other compelling factor of SurveySparrow’s platform is its distribution choices. I can create sharable URLs, embed surveys into emails, Slack, and even WhatsApp, or just generate a QR code for offline distribution.
As mirrored in G2 evaluations, SurveySparrow’s automated reporting options are appreciated for delivering fast, accessible summaries that simplify information interpretation. Some customers be aware that customizing these studies for particular views or codecs can take a bit extra setup time, particularly when tailoring insights for shows or inside studies.
Suggestions from G2 customers additionally highlights the platform’s conversational interface as a significant energy, although respondents with weaker web connections could often must refresh and re-enter responses. Branding flexibility, akin to importing logos or customized CSS, is described as extra restricted on the Starter plan however expands with higher-tier subscriptions, giving rising groups room to scale their customization wants.
Rated 4.4 out of 5 on G2, SurveySparrow continues to be acknowledged as a modern, user-friendly platform and is taken into account as one of many best-rated survey software program for buyer satisfaction that mixes partaking survey design with sturdy scalability for groups of all sizes.
What I like about SurveySparrow:
- The side-by-side enhancing and preview characteristic was eye-catching for me. It made the survey creation course of a lot smoother by letting me see how every query would look to respondents.
- I loved the chat-style survey expertise. It remodeled the best way I current questions, making the survey really feel like an interesting dialog moderately than a static type.
What G2 customers like about SurveySparrow:
“What I like greatest about SurveySparrow is how simply and shortly you can also make a custom-made survey that’s engaging and makes your targets need to reply! Lots of the options (bulk questions, the way to lay out the questions, transfer them round, add logic) are widespread to different survey functions.
Nonetheless, the services for making it look “enjoyable” and the services for including your personal background/emblem to make it look yours. AND their gross sales group? Particular person consideration, a fast Zoom assembly to ferret out what you want, and an answer custom-made to you. As I mentioned: Wow.”
– SurveySparrow Evaluate, Pat M.
What I dislike about SurveySparrow:
- In accordance with G2 reviewers, SurveySparrow’s automated studies make it simple to generate fast summaries, although some customers point out that customizing report layouts or information views for particular wants can take extra effort.
- Suggestions on G2 signifies that branding choices, akin to adjusting themes, colours, and logos, are easy to make use of, although superior design controls are extra restricted.
What G2 customers dislike about SurveySparrow:
“The survey system, sadly, fell considerably in need of expectations attributable to a vital system crash that resulted within the short-term suspension of knowledge assortment. This surprising disruption not solely hindered the progress of our analysis but additionally forged doubts on the reliability of the system for future data-driven initiatives.”
– SurveySparrow Evaluate, Evelina S.
10. SOCi: Finest for multi-location suggestions administration
SOCi was actually a brand new discover for me, nevertheless it did not take lengthy to see why it is develop into such a well-liked alternative for companies managing buyer suggestions and insights.
What actually caught my eye was how properly SOCi caters to companies with a number of branches or places. It permits me to gather, analyze, and act on suggestions at each the person location degree and the company degree, which is ideal for guaranteeing that each location stays aligned with buyer expectations.
One factor I actually admire is how properly SOCi balances customization and ease of use. I can accumulate evaluations, observe buyer satisfaction (CSAT), and even run NPS surveys—all via their pre-built templates.
And if I need to create one thing extra distinctive, I can design customized surveys and save the branding as a template for future use. This characteristic has been a lifesaver for holding all our surveys constant and on-brand without having to recreate designs each single time.
Once I used SOCi, I discovered its vary of query varieties—particularly multiple-choice and scores—sensible and helpful for my buyer suggestions surveys. From my remark, it is sufficient to collect significant insights, even when it isn’t as superior as another platforms I’ve used.
I additionally worth the logic characteristic, which permits me to arrange fundamental conditional flows, although I will admit it isn’t as sturdy as what I’ve seen elsewhere.

Establishing logic questions on SOCi surveys
What’s extra? I may simply reply to evaluations collected via the surveys and from different platforms by way of SOCi.
Responding to evaluations collected by way of buyer surveys and different platforms on SOCi
Now, though SOCi presents some strong templates and customization choices for surveys and information reporting, I’ve discovered that there are just a few limitations within the context of design flexibility. If you happen to’re like me, aiming to craft extremely custom-made survey interfaces or distinctive report codecs, you may really feel a bit boxed in by what SOCi permits. It is good, however I positively felt it to be restrictive for my survey wants.
In accordance with suggestions from G2 customers, SOCi is acknowledged for its energy in buyer expertise and status administration, providing highly effective instruments for gathering and responding to suggestions throughout social channels. Some reviewers be aware that whereas it performs exceptionally properly for customer-focused surveys, it’s much less generally used for broader analysis or market evaluation, making it greatest fitted to groups centered on engagement and model sentiment monitoring.
Insights from G2 evaluations additionally point out that whereas SOCi consists of core integrations with platforms like Salesforce and main social networks, its native connections with CRMs or superior advertising automation instruments are extra restricted. Many customers discover that third-party connectors akin to Zapier successfully lengthen performance when deeper integrations are required.
Incomes a 4.5 score on G2, SOCi stays a trusted alternative for multi-location manufacturers and advertising groups trying to streamline suggestions administration and improve buyer expertise throughout digital channels.
I would suggest SOCi for buyer suggestions administration in the event you handle operations throughout a number of places, akin to retail shops, actual property businesses, restaurant chains, and franchises.
Please be aware that SOCi doesn’t supply a free trial or a free plan, nevertheless it presents an interactive demo that provides a whole overview of its survey platform.
What I like about SOCi:
- I actually appreciated how properly SOCi handles suggestions throughout a number of places. It made it a lot simpler to trace buyer experiences at totally different places.
- One factor I actually favored was how simple it was to customise surveys to suit my model. With the ability to alter colours, fonts, and logos made the surveys look skilled and in step with our total picture.
What G2 customers like about SOCi:
“SOCI offers a whole lot of data relating to buyer values, sentiment, suggestions, and many others. They pull information from Google, Yelp, in-house survey applications, Punchh, and many others. They’ve made it very handy to evaluate all of our surveys and statistics.”
– SOCi Evaluate, Erika L.
What I dislike about SOCi:
- G2 reviewers point out that SOCi integrates easily with key platforms like Salesforce and social networks, although connecting it with extra CRMs or automation instruments typically requires third-party options.
- Suggestions on G2 signifies that SOCi performs greatest for buyer expertise and status administration surveys, whereas it’s much less generally used for detailed market analysis.
What G2 customers dislike about SOCi:
“I want that the survey platform was higher geared for multifamily real-estate companies. I am grateful for the current Yardi integration, however a few of our communities use totally different software program, So it will be good to have full integration capabilities. Additionally, the Canva integration does not pull in our Model Kits. That might be a precious addition.”
– SOCi Evaluate, Alison M.
11. Typeform: Finest for learners
I’ve by no means used Typeform earlier than, aside from filling out some surveys prior to now. This time, I made a decision to discover it additional to see what makes it such a well-liked alternative and actually, I get the hype.
The design capabilities of Typeform stand out for me. They give the impression of being trendy, interactive, and interesting, which, for my part, is a giant step up from the standard static survey codecs.
Once I began creating my first type, I used to be greeted with three clear choices: ranging from scratch, importing questions, or letting AI assist me generate questions. I attempted the “Create with AI” possibility, and I used to be not disenchanted.
Choices to create surveys on Typeform
One factor that grabbed my consideration instantly was the logic path questions. I may arrange branching guidelines, outcomes, and even quiz-scoring paths.
What actually made it pleasant for me was the visible design of the entire course of. The best way every thing is laid out visually, with a transparent circulate of questions and paths, made it so intuitive and clean for me. It felt like I used to be piecing collectively a puzzle, and it was actually so satisfying! It is a type of little particulars that made creating types really feel much less like work and extra like a enjoyable, artistic course of.

Visualizing logic questions on Typeform
One other characteristic I discovered extremely helpful was “workflow automation.” It let me set off actions primarily based on how folks responded to my type and one of the best half. It was tremendous simple to arrange. I managed to configure it on my very first strive with none assist, which is one thing I actually do not suppose I may pull off on another survey platform.I managed to configure it on my very first strive with none assist, which is one thing I actually do not suppose I may pull off on another survey platform.
For example, I set it as much as routinely electronic mail a thank-you be aware to respondents and even sync their responses on to my CRM. It labored like a allure and saved me a lot time on guide follow-ups. The simplicity of the setup actually stood out for me.

Establishing workflow automation on Typeform
Typeform is broadly appreciated for its conversational type design and intuitive consumer expertise that makes surveys partaking and visually interesting. Some customers point out that whereas the outcomes dashboard offers clear and accessible summaries, extra choices for deeper analytics or customizable consequence sharing may additional improve reporting flexibility.
Suggestions from G2 reviewers additionally notes that occasional slowdowns can happen throughout enhancing or information viewing, notably with bigger or media-heavy types. Nonetheless, most customers discover the general efficiency clean and dependable as soon as workflows are established.
Rated 4.5 out of 5 on G2, Typeform continues to face out for its interactive design, sturdy usability, and talent to make information assortment really feel easy and interesting.
What I like about Typeform:
- The core energy of Typeform, in my opinion, is how intuitive and visually interesting the form-creation course of is.
- The workflow automation characteristic fully gained me over. I used to be capable of arrange triggers like sending out thank-you emails and syncing responses to my CRM on my very first strive with none additional assist.
What G2 customers like about Typeform:
“Typeform is a type builder I like the place you possibly can create types and embed them in your web site very simply. For web site embedding, they provide varied choices, akin to displaying your type as a slide-in. With the superior options, you possibly can create types primarily based on logic.”
– Typeform Evaluate, Merve Ok.
What I dislike about Typeform:
- Suggestions from G2 customers signifies that Typeform usually runs easily, although just a few reviewers point out occasional slowdowns when constructing types or short-term information loss if the web connection drops.
- I discovered the reporting and insights to be a bit fundamental. It will’ve been nice to see extra superior analytics and even customizable data-sharing choices when sending out outcomes.
What G2 customers dislike about Typeform:
“I want to see extra analytical instruments to assist with evaluation of outcomes and conclusions. I can export the information and use different instruments to do the analytics, however it will be good to have extra on board.”
– Typeform Reivew, Roger W.
12. Zoho Survey: Finest for small companies
I’ve all the time been interested by Zoho Survey, particularly since I take advantage of different instruments within the Zoho suite. So, I not too long ago determined to provide it a shot to grasp the way it stacks up as a survey software.
Zoho, like most different survey instruments, was simple to make use of in my testing. I beloved how its templates have been organized by enterprise departments like advertising, human assets, and buyer satisfaction, in addition to industries like training and e-commerce. I felt it was as very user-friendly survey software program for small groups.

Template themes on Zoho Survey
Constructing a survey with Zoho Survey was fairly easy. The customization choices let me tweak designs to suit my wants, however actually, they felt a bit fundamental in comparison with a number of the extra superior instruments I’ve tried. Whereas it received the job executed, I discovered myself wishing for extra flexibility to actually make the surveys stand out.

Creating my survey with Zoho Survey
The software did make it simple for me so as to add workflows like triggering emails primarily based on responses or organising automated workflows. One other factor that caught my consideration was how properly it integrates with the remainder of Zoho’s ecosystem. Whereas I do not personally use Zoho’s different instruments, like Zoho CRM or Zoho Analytics, that always, I can see how helpful this could be for somebody who does.
In accordance with insights from G2 evaluations, Zoho Survey is appreciated for its ease of use, affordability, and clean integration throughout the Zoho ecosystem, making it a dependable possibility for easy suggestions assortment. Some customers point out that whereas branding choices, akin to including logos and customizing colours, can be found, deeper design management and superior styling options are restricted, although.
Suggestions from G2 customers additionally notes that whereas Zoho Survey consists of skip logic and branching, the performance is extra streamlined, making it greatest suited for easy surveys moderately than extremely dynamic or multi-path designs.
Rated 4.4 out of 5 on G2, Zoho Survey stays a sensible, and one of many inexpensive survey platforms with one of the best options.
What I like about Zoho Survey:
- I discovered the drag-and-drop interface very easy to make use of. It did not take a lot time to determine, and I used to be capable of create my first survey shortly with out feeling overwhelmed.
- The power to faucet into Zoho’s ecosystem is a large plus. Despite the fact that I do not use their different instruments extensively, realizing that the survey information integrates with apps like Zoho CRM and Zoho Analytics is a superb possibility for future initiatives.
What G2 customers like about Zoho Survey:
“Utilizing this software for the final 2 years. I just like the UI. It is vitally simple to make use of, safe, and sturdy. We are able to get suggestions from the shoppers utilizing this glorious software. We are able to customise the survey type in line with the necessities utilizing the templates obtainable within the software. It is vitally simple to combine with Zoho CRM.
Buyer care is all the time obtainable and helps you. Integration or implementation is buttery clean. Expertise is incredible & unimaginable.”
– Zoho Survey Evaluate, Namita S.
What I dislike about Zoho Survey:
- Suggestions from G2 customers highlights that Zoho Survey presents important branding instruments like emblem uploads and coloration themes, although superior design flexibility and customization are restricted in comparison with higher-end platforms.
- The skip logic works properly for easy surveys however could really feel simplified for complicated branching or multi-step flows.
What G2 customers dislike about Zoho Survey:
“There seems to be little flexibility in branding surveys. Additionally, usually, their emblem seems on the highest proper nook of the web page, which, for sure sorts of analysis akin to client-based surveys, can look unprofessional.”
– Zoho Survey Evaluate, Ivan M.
If you happen to’re on the lookout for extra choices to discover past the instruments I’ve reviewed, there are a number of different survey apps price contemplating primarily based on my expertise.
For companies that want superior customization and in-depth reporting options, Alchemer Survey is a incredible alternative. I discovered Respondent to be an incredible different to Consumer Interviews. For individuals who choose combining surveys with advertising efforts, platforms like Fixed Contact and Mailchimp supply all-in-one options.
Comparability of one of the best on-line survey instruments
Nonetheless confused? This comparability desk makes it simpler for you.
|
Survey software |
Free plan particulars |
Finest for |
Paid plan |
|
Google Varieties |
Limitless types and responses |
Free survey software program for easy surveys, fast polls, and quizzes |
Begins at $6/consumer/month (as a part of Google Workspace) |
|
SurveyMonkey |
Limitless types, 10 questions per type, 25 responses per type, restricted options |
Small surveys, market analysis, buyer satisfaction surveys, worker engagement |
Begins at $23/month |
|
Jotform |
5 lively types, 100 submissions/month, 100MB storage |
Varieties for small companies for registrations, functions, contacts, funds, and many others |
Begins at $34/month |
|
Qualtrics |
3 lively surveys with 30 questions per survey, 500 responses |
Tutorial analysis, complicated, in-depth surveys, analysis initiatives, and detailed market evaluation |
Customized pricing |
|
QuestionPro |
10 surveys with as much as 100 questions and 200 responses |
Market analysis, worker engagement, and educational research |
$83/consumer/month |
|
Microsoft Varieties |
As much as 400 types or quizzes, 200 questions per type, 200 responses per type for private accounts, the elevated restrict for enterprise/training accounts |
Fast suggestions assortment for these utilizing Microsoft 365 |
Begins at $9.99/month as a part of Microsoft 365 |
|
Mentimeter |
As much as 50 individuals monthly, limitless questions, quizzes, and content material slides, all query varieties besides Query Varieties |
Survey in dwell occasions, interactive shows with types and questions |
$11.99/consumer/month |
|
Consumer Interviews |
Free trial obtainable for his or her Analysis Hub plan |
Getting respondents for consumer analysis, product testing |
Begins at $36/session |
|
SurveySparrow |
3 surveys, 10 questions per survey, 50 responses monthly |
Buyer suggestions, market analysis, worker survey, and chat-like survey expertise |
Begins at $19/month |
|
SOCi |
Solely demo obtainable |
Buyer suggestions surveys and administration for multi-location companies, giant enterprises |
Customized pricing |
|
Typeform |
Limitless types, 10 responses monthly |
Interactive types, surveys, quizzes, and suggestions instruments |
Begins at $25/month |
|
Zoho Survey |
Create limitless surveys, as much as 10 questions per survey, and as much as 100 responses per survey |
Survey to gather suggestions, NPS, CSAT, enterprise, and analysis for small companies |
Begins at $7.42/month |
Steadily requested questions (FAQs) on survey software program
1. How do I select one of the best survey software for my wants?
The most effective survey software depends upon your necessities. Think about elements akin to:
- Objective: Is it for buyer suggestions, market analysis, or worker engagement?
- Price range: Free instruments like Google Varieties are nice for fundamental wants, whereas paid instruments like Qualtrics or Typeform supply superior options.
- Options: Search for customization, logic paths, integrations, and reporting capabilities.
- Ease of use: A user-friendly interface is essential for effectivity.
- Viewers dimension: Some instruments have response or participant limits, so make sure the plan matches your viewers dimension.
2. Are free survey instruments efficient?
Sure, free survey instruments like Google Varieties, SurveyMonkey (fundamental plan), and Zoho Survey may be efficient for easy surveys. Nonetheless, free plans typically include limitations like response caps, branding restrictions, and fewer customization choices. For superior wants, upgrading to a paid plan could also be vital.
3. What are the widespread options of survey software program?
Most survey software program consists of:
- Pre-built templates for varied survey varieties
- A number of query varieties (e.g., a number of alternative, textual content, scores)
- Customization choices (branding, colours, and layouts)
- Logic paths (e.g., skip or department logic)
- Reporting and analytics dashboards
- Distribution choices like electronic mail, social media, or embedded hyperlinks
- Integration with instruments like CRMs or advertising platforms
4. Can survey software program combine with different instruments?
Sure, many survey platforms combine with CRMs (like Salesforce), advertising automation instruments (like HubSpot or Mailchimp), and collaboration platforms (like Slack or Microsoft Groups). These integrations assist streamline workflows and make information sharing extra environment friendly.
5. What’s the greatest survey software for learners?
The most effective survey software program for learners presents an intuitive interface, easy drag-and-drop functionalities, and fundamental customization choices. Google Varieties and Typeform are extremely beneficial for his or her user-friendliness and minimal studying curve.
6. Which survey software presents probably the most sorts of questions?
Qualtrics and SurveyMonkey are recognized for providing all kinds of query varieties, from easy multiple-choice inquiries to extra complicated matrix questions and sliders, catering to extra detailed and diverse information assortment wants.
7. Which on-line survey maker is greatest for small companies?
For small companies, survey software program like Jotform, Zoho Survey, or SurveySparrow is a superb possibility. They provide inexpensive plans, ease of use, and ample customization options to create skilled surveys.
8. Is survey software program safe for accumulating delicate information?
Most respected survey platforms prioritize safety by providing options like SSL encryption, GDPR compliance, and information safety measures. It is important to confirm the platform’s safety insurance policies earlier than accumulating delicate or private data.
9. Can survey instruments deal with multilingual surveys?
Sure, on-line survey apps like Typeform, Qualtrics, and Zoho Survey assist multilingual surveys. That is notably helpful for companies or researchers focusing on numerous audiences.
10. Which is one of the best survey software program for market analysis?
If you happen to’re on the lookout for superior options like detailed analytics, logic paths, and viewers focusing on, instruments like Qualtrics, QuestionPro, and SurveyMonkey are wonderful selections as common survey apps for market analysis. They provide sturdy capabilities for segmentation, detailed reporting, and integrations with different analytics instruments.
For extra budget-friendly choices, Zoho Survey and Alchemer Survey present nice flexibility and strong options for smaller-scale market analysis initiatives.
If you happen to need assistance discovering area of interest individuals for qualitative analysis, Consumer Interviews can join you with the proper viewers.
11. Which survey instruments combine with Salesforce?
If you happen to’re on the lookout for survey instruments that combine with Salesforce, take into account SurveyMonkey, Qualtrics, Zoho Survey, Typeform, and Alchemer Survey.
12. What is the prime survey app for worker suggestions?
SurveyMonkey, Qualtrics, Tradition Amp, TINYpulse, and Workleap Officevibe are among the many prime worker survey instruments to contemplate.
13. What survey software program do companies use?
Companies generally use SurveyMonkey, QuestionPro, Typeform, Google Varieties, and Zoho Survey to collect suggestions and insights. SurveyMonkey and QuestionPro are common for enterprise-level analysis and analytics, whereas Typeform is commonly chosen for its interactive, conversational design that enhances engagement. Google Varieties stays a go-to for fast, easy surveys inside groups utilizing Google Workspace, and Zoho Survey matches properly for small to mid-sized companies already within the Zoho ecosystem.
14. Which survey software has one of the best analytics?
In relation to analytics, Qualtrics is broadly thought to be probably the most highly effective survey software, providing superior reporting, predictive analytics, and deep information integration. SurveyMonkey follows carefully, offering sturdy filtering, segmentation, and export options that make it simpler to attract insights from suggestions at scale. For smaller groups, Jotform presents versatile visualization instruments and easy-to-read dashboards that simplify evaluation with out the complexity of enterprise software program.
Survey executed!
After exploring so many survey instruments, I’ve realized that discovering the proper one is not nearly options; it is about discovering the proper match to your particular wants. For instance, in the event you’re all about simplicity, Google Varieties is a no brainer. However if you need one thing modern and interactive, Typeform could be your jam. Must handle suggestions throughout a number of places? SOCi is your go-to.
For me, diving into these platforms felt like assembling a toolkit—every software had one thing distinctive. Some instruments have been distinctive for his or her customization, others for his or her integrations, and some for his or her pure ease of use. And whereas I did not fall in love with each platform (whats up, surprising paywalls!), it is clear there’s one thing on the market for everybody.
The underside line? Attempt just a few out, see what works for you, and cool down with the one which makes your information assortment desires come true. Glad surveying!
In search of a software to create surveys to gauge worker satisfaction? Try our record of free worker engagement software program.
